The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
447: Should content creators even bother with cinematic mode on iPhone 13?
Apple rolled out cinematic mode on the iPhone 13 and, of course, I wanted to see what impact it can have for us content creators.
Listen to this episode and read the related article here: https://www…
446: Where should we answer customer questions?
To answer customer questions is an important strategy to build that relationship with our customers and even potential customers. But where do we answer customer questions? In this episode, I discuss…
445: How to make LinkedIn ads work for your business
LinkedIn ads expert Anthony Blatner joins me to discuss the topic.
We cover:
- When to use LinkedIn ads
- Who should use LinkedIn ads
- How targeting works for LinkedIn ads
- And more ....
Join us. Co…
444: What companies can offer loyalty programs?
Loyalty programs can be highly beneficial to companies and consumers, which make them a great strategy in my book. Everyone wins or can win.
Probably most known are airline loyalty programs, which ha…
443: What goes into building a historical database website?
Former Iowa Hawkeye teammate Brion Hurley joins me on the show to talk about creating Hawkeye Recap. The website highlights historical content of Iowa football and basketball.
Check out the site her…
442: Is this a good idea? Is that a great idea?
Stacyann Russell joins me on this live recording of the Business Storytelling Podcast to discuss how ideation can work better. Join us.
We discuss all kinds of topics around ideating better.
Read mo…
441: What’s the best time frame to measure content performance?
How to measure content performance is certainly an ongoing discussion. Yes, we want it to help us drive leads and we want it to help us drive conversions.
But at the end of the day if nobody looks at…
440: When to use acronyms in your content
When should we use acronyms in our content? Seems like a simple question that isn't asked often.
I see it all the time, unfortunately: Articles full of alphabet soup. Every chance the writer gets, th…
439: What is data journalism and why should you care about it
We certainly have enough data. Why not use it to tell better stories?
Amanda Milligan returns to the show to discuss her new role at Stacker, a company that transforms data into stories.
Connect wi…
438: What Energy Innovations are Driving the Future?
Jesson Bradshaw, CEO of Energy Ogre, joins me on this episode to discuss the topic.
We discuss:
- What energy innovations are on the horizon
- How do the stories of those innovations get shaped
- …
437: Why branding still matters and what that even means
Jason Davis and Mitch Gregory of NerdBrandAgency.com join Christoph on this live recording of the Business Storytelling Show to discuss the topic. Join us. Let's build some strong and useful brands!…
436: How to build your thought leadership program
Victoria Lee, of 100 Pound Social joins me on this episode to discuss the topic. Join us.
Connect with her company here: https://lnkd.in/ewyQxNZk
435: What’s renegade marketing?
Author Drew Neisser joins me to discuss his new book - “Renegade Marketing.”
We discuss:
- Why brands need to be distinctly different.
- The importance of experimentation.
- What to do about employee…
434: How to Make Your Big Ideas Irresistible
Author Tamsen Webster joins me on the show to discuss the topic and her latest book “ Find Your Red Thread: Make Your Big Ideas Irresistible.”
Join us and grab a copy of her book here: https://amzn.t…
433: How to create better marketing by asking better questions
Matthew Seltzer wrote the book on the topic and joins me on this episode to share how you can ask better questions to do better marketing.
We discuss:
- Why teams struggle to ask good questions.
- H…
432: What are creator coins?
The latest topic in cryptocurrency are creator coins.
What are they and what do content creators need to know about them.
Kerry O'Shea Gorgone and Chris Brogan join me to give us the scoop.
431: How to use Twitter Spaces in your content strategy
Twitter Spaces are audio rooms on Twitter. Think Clubhouse but on Twitter.
Expert Samantha Postman joins me on this episode to discuss the topic. Join us. Connect with her here: https://lnkd.in/eaP…
430: What is humane marketing?
Sarah Santacroce joins me on this episode to talk about her journey to her new brand and creating marketing that relates to people. Join us.
Connect with her here: https://lnkd.in/ej73xc3q
Grab her…
429: What’s the role of internet radio networks in your content strategy?
Erik Remmel of the Helium Radio Network joins me on this live recording of The Business Storytelling Podcast to discuss the topic. Join us.
We discussed:
- What's the role of internet radio network…
428: Author chat: Swagger with Leslie Ehm
Leslie joins me on this live recording of the Business Storytelling Show to discuss "Swagger: Unleash Everything you are and become everything you want."
We discuss:
- What is the new definition of…