The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
387: How to setup Podchaser for your podcast and podcast appearances
386: Answers for Ethical Marketers - a chat with Deirdre Breakenridge
Deirdre's book on the topic is now out and we are here to discuss the topic and its implication on marketers. Join us. Grab a copy of her book here: https://amzn.to/3zkLLeU
385: How to easily create T-shirts and other products to sell on Amazon
384: Are you doing multicultural marketing correctly? A chat with Sarah Marske
Sarah Marske of Saramar Group joins me on this live recording of the Business Storytelling Podcast to discuss multicultural marketing.
You can connect with her here: http://saramargroup.com
More …
383: When should you use product-led SEO strategies?
Eli Schwartz, author of “Product-led SEO” joins me on this episode to talk about what product-led SEO is and when you should use it. Join us.
Grab a copy of his book here: https://amzn.to/3p4TpFz
382: Should you gate your content ever? A chat with Mike Wolber
Strong opinions on this one...
Mike Wolber, CRO at Rent Dynamics, joins Christoph on this live recording of the Business Storytelling Show to discuss whether or not you really need to be gating cont…
381: How to keep the conversation on livestreams going
380: Expert panel: How to win with account-based marketing
Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses.
But, how can B2B professionals effectively implement an ABM strategy that w…
379: How to be more productive in your content strategy without driving yourself crazy
Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be even more productive with content.
Connect wit…
378: Ushering in a new era of professionalism for career creators
I'm joined by the American Influencer Council on this live recording of the Business Storytelling Show.
My guests for this 27-minute chat are:
- Founder Qianna Smith Bruneteau
- Board Chairman Patr…
377: Why Being Specific Is The Key to Great Content
Content Marketer Tamara Sykes joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how your content can be better through specificity and how to get it there.…
376: How I use Switcher Studio for my livestreams
I walk you through my process here and chat with Nick Walker of Switcher. This was originally live streamed on Amazon.
The show is supported by SwitcherStudio.com. Use TRAPPE1 for your first month o…
375: ABM strategies that work and that build relationships
Martin Boyle of Web Insights joins me on this live recording of the Business Storytelling Podcast to discuss account-based marketing strategies that work. Join us.
This is part 1 of a two-part sess…
374: What’s the difference between a client and an one-off project?
373: Can a Wi-Fi extender solve my internet issues?
I recently hooked up a Wi-Fi extender near my office/podcast studio and it's helping with connectivity. Check out the extender that I use here: https://amzn.to/3bo5jF3 Hear my thoughts on the episod…
372: Data storytelling: Creating stories from data - automatically
371: How to build an audience - feat. Tracy Repchuk
370: Drive business results with content - a chat with Joe Pulizzi
Joe Pulizzi joins me on this live recording of the Business Storytelling Podcast to discuss the second edition of "Content Inc."
The first edition was a game changer! Tilt your content to find your …
369: YouTube growth strategies with Liron Segev
368: Elevate Your Business Identity with Audio Branding Today. A chat with Jodi Krangle
Voice Over Expert Jodi Krangle joins Christoph Trappe on this episode of the Business Storytelling Podcast to talk about using audio branding to more deeply reach your target audience. What is it a…