The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
Conference replay: How to create a content performance culture
This episode is the audio version of a popular conference talk I have been giving in 2020 after the release of my third book. You can also see a video version and more about content performance cultu…
00:35:03 |
Sun 10 May 2020
146: Why your company needs a voice strategy (with the Westwaters)
Scot and Susan Westwater wrote a book on voice strategy and are enlightening us on why companies need a strategy around voice search and related areas. You can also check out their book here: https:/…
00:49:32 |
Thu 07 May 2020
How to use cartoons in your content marketing
Cartoonist Dave MacDonald joins me in this episode to talk about how you can use cartoons that are unique to your brand to help your story stand out.
00:28:35 |
Tue 05 May 2020
144: Local SEO: How to get local links that matter for your business
Local SEO Expert Greg Gifford shares how local businesses can rank higher when potential customers search for their services. Enjoy the episode and you can connect with Greg here: https://www.linkedi…
00:32:36 |
Thu 30 Apr 2020
When and how to use a Slack channel to communicate with people
A discussion of when text-based live communication via Slack can beat the video call or phone call.
00:13:15 |
Tue 28 Apr 2020
142: How the parody Adweak Twitter account grew to 75,000 followers through funny writing
Adweak - https://twitter.com/adweak - uses an Onion-type style of writing and pokes fun at agency and marketing life. Founder and copywriter Mickey “Paul” Taylor joins me on this episode and shares w…
00:25:31 |
Sat 25 Apr 2020
141: Tagging on social media - when it’s a good practice and when it’s just spammy
In this episode I am diving into the topic of tagging on social media. LinkedIn is now encouraging people to tag connections in comments on your own post. But there are things to consider before you …
00:13:20 |
Fri 24 Apr 2020
How to promote your research to wider audiences and through different content assets
Author Jon Schwabish shares tips on how researchers must think about promoting their work today in an omni-channel environment. We dive in and share best practices and ideas on how researchers and bu…
00:33:10 |
Wed 22 Apr 2020
Why small businesses need a website - a discussion with Jason Laz
In general, most businesses need a website. Certainly, business might be going well without it, but if there’s no digital footprint you are likely losing customers. Let’s dive into how to create smal…
00:29:31 |
Sat 18 Apr 2020
How businesses can maximize direct mail now as the U.S. Postal Services is seeing a decline
Eric Van Kerckhove, owner of AllegraCr.com, is sharing how restaurants and other B2C businesses can use direct mail now to reach customers. B2B businesses might consider waiting until offices reopen …
00:31:51 |
Thu 16 Apr 2020
How to write copy that brags less and works better (with Rachel Allen)
Rachel runs Bolt from the Blue Copywriting and shares writing tips with us today to keep in mind to make our copy better and less bragging about us.
00:31:06 |
Mon 13 Apr 2020
How to easily voice dictate your content [Content workflow hack]
A look at my tips and tricks on how to easily voice dictate your articles and blog posts to establish yourself and your brand as a thought leader.
00:14:51 |
Fri 10 Apr 2020
Please stop being so boring with your content (with Kate Bradley Chernis)
Kate is the CEO at Lately and she shares her tips on how you can make your content riveting and stop being boring.
00:34:21 |
Fri 10 Apr 2020
Why companies should focus on employee advocacy to build their brand story
Tim Williams, CEO of Onalytica, joins me on this episode to share his tips on how companies can build authentic employee advocacy programs that help them and their employees.
00:34:13 |
Thu 09 Apr 2020
How to avoid duplicate content issues while still maximizing your content
In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/cont…
00:10:28 |
Tue 07 Apr 2020
How artificial intelligence can improve your email marketing - with Amith Nagarajan
Amith Nagarajan, chairman of rasa.io, shares with us how AI can make the production of email marketing and newsletters easier for content teams but on the same side makes it more personalized for the…
00:28:51 |
Mon 06 Apr 2020
How and why to set up a media and awards page on your website
Listing positive media mentions of our brand on our website can really help us keep track of what’s being said about us and also help with our marketing. The same is true for awards pages. I discuss …
00:14:58 |
Sat 04 Apr 2020
130: How to decide whether or not your company should run a webinar with a topic in the news
Lots of companies were writing content about the coronavirus and how it relates to their industry. The current marketing phase has now shifted to starting webinars with topics around the pandemic. In…
00:18:24 |
Fri 03 Apr 2020
The 3 types of content assets you should add to your content strategy (with Amanda Milligan)
Marketing Director and Podcast Host Amanda Milligan shares with us what content assets publishers want you to produce and how you can use that knowledge to stand out with your content.
00:34:51 |
Thu 02 Apr 2020
Should brands produce print magazines in their content strategy?
Joe Pulizzi joins me to talk about his prediction that print will become more important in content marketing. We discuss how and why brands may start printing more publications.
00:23:59 |
Wed 01 Apr 2020
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