The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
How to send better texts as part of your marketing strategy
James Pelton, CEO of Mobile Text Alerts, why texts are so effective and how you can use them. Enjoy the episode.
00:30:15 |
Wed 22 Jan 2020
Marketing strategy for startups
Author Paul Onu discusses how startups can be successful at marketing themselves. You can also find his book here: https://amzn.to/37tD57h
00:23:31 |
Wed 22 Jan 2020
How to be comfortable when creating content (with Ashley Ashbee)
Being comfortable is important and a very personalized decision. For example, I love standing while creating content and sometimes when I don’t use my standup desk I prefer to sit in a lounge chair. …
00:27:58 |
Tue 21 Jan 2020
Why I can’t audit your website without talking to you
You probably get those emails that somebody has audited your website. Some of the things they find certainly can be fixed but to do a true website audit I need to talk to you to find out your goals a…
00:13:27 |
Mon 20 Jan 2020
Everyone will love this episode: The case for cutting absolutes from your writing
Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.”
While we may have seen an increase in listens it certainly c…
00:08:08 |
Fri 17 Jan 2020
Your accidental SEO strategy worked and now how to maximize it
Sometimes we find SEO success by mistake. This episode discusses that phenomenon and what to do with it. I’m also discussing how free samples of books on Amazon impact authors. Related posts: SEO htt…
00:15:09 |
Fri 17 Jan 2020
How to be deliberate with why you do anything (with Christa Nelson)
Epiphany’s Christa Nelson shares how companies can determine WHY they’re in business and how they can use that as a competitive advantage. When it’s authentic.
00:28:28 |
Thu 16 Jan 2020
80: How to create FOMO at events to drive more buzz for your company (with May King Tsang)
In this episode we’re discussing how to cover your event participation as an attending company or a sponsor and how to drive even more results beyond the event only.
More episodes
00:25:23 |
Wed 15 Jan 2020
Content Performance Culture Book: Why ongoing evaluation is so important
A look at how to continuously evaluate your strategy, content and performance and move forward more collaboratively as a team.
00:14:06 |
Tue 14 Jan 2020
One way to create content quicker: Work directly in the content management system
This podcast discusses how that can work for your teams to create a Content Performance Culture, which is also covered in my third content book: https://authenticstorytelling.net/content-performance-…
00:11:11 |
Mon 13 Jan 2020
Why you need to think about digital policies (with Kristina Podnar)
Digital policies - think of them as boundaries - can help companies and their employees innovate in a defined playing field. Enjoy the show and feel free to check out Kristina’s book here: https://am…
00:32:23 |
Fri 10 Jan 2020
Crisis communications in an omni-channel environment
Amanda Saunders-Johnston of Advent Health shares the three types of communications and how your team can build a strategy that can be implemented quickly.
00:32:46 |
Thu 09 Jan 2020
Social media strategy in 2020 (with Jennifer Radke)
Jennifer Radke is the CEO of the National Institute of Social Media. We are discussing the latest in social media and how you can take a deep breath and not panic in 2020.
00:27:38 |
Wed 08 Jan 2020
Personal branding: How anyone can build a personal brand (with Jo Miller)
Best-selling author Jo Miller shares her tips on how anyone can deliberately build their authentic brand. For even more, check out her book on the topic: https://amzn.to/2swPNmF
00:28:33 |
Tue 07 Jan 2020
LinkedIn is now rolling out e-newsletter distribution of articles for some users
Some users can now send email newsletters by posting articles to LinkedIn. This episode breaks down this new development and when you might get the feature. Updated: https://authenticstorytelling.net…
00:06:46 |
Mon 06 Jan 2020
How to position your brand in 2020
Scompler CMO Aymar Pirzada shares tips you can share this year to stand out in crowded fields.
00:28:01 |
Mon 06 Jan 2020
The increase in content that talks about whatever it is the presenter is selling
I see more and more of this and don’t like it. Content marketing doesn’t need to be this salesy.
00:10:07 |
Fri 03 Jan 2020
Works on mobile now: Why you should definitely include a note with your LinkedIn invitation
Connecting with people on LinkedIn is highly beneficial. The temptation to just connect with everyone that gives you their business card certainly is there. Or that you connected with on Twitter or w…
00:12:42 |
Wed 01 Jan 2020
How to optimize your job description to find that perfect content or marketing candidate
With tens of thousands of jobs being published on LinkedIn every couple days finding the right match includes using:
the right words to be found
having a good distribution strategy
having the right t…
00:21:03 |
Tue 31 Dec 2019
Content strategy for publishers and being audience first with your emails
Chief Content Officer Adam Moore, of the Corridor Business Journal, shares how his publication maximizes content performance through print, podcasts and emails. Especially their email strategy is hig…
00:23:00 |
Mon 30 Dec 2019
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