The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
- Update frequency
- every 4 days
- Average duration
- 24 minutes
- Episodes
- 787
- Years Active
- 2019 - 2025
Why audio beats video for mobile content creators
I tried video and am a fan, but it takes so long to upload to some channels. The return on effort on audio content seems way higher than video content. Here’s my discussion with an example.
00:08:25 |
Sun 01 Dec 2019
How to create a better customer experience (with Fred Faulkner)
Fred Faulkner, host of According to Fred podcast and marketer, and I share ideas on how you can stand out with better customer experience. Also check out my book on the topic: https://authenticstoryt…
00:31:19 |
Wed 27 Nov 2019
How you can make your content go farther with Andy Crestodina
Andy is the CMO at Orbit Media Studios and shares the latest from their state of the blogging industry. You can read the whole survey here: https://www.orbitmedia.com/blog/blogging-statistics/
00:32:10 |
Tue 26 Nov 2019
How to build your content site from the ground up (Oldtime Central case study)
Oldtime Central Founder and Editor Ben Smith shares with us why he created oldtime-central.com and how he’s using quality content to build an audience. Even more: https://authenticstorytelling.net/sp…
00:28:29 |
Mon 25 Nov 2019
Syndication strategies: Why this book is completely free on all podcast channels now
Joe Pulizzi has written five content marketing books and now has finished his first fiction mystery book http://thewilltodie.com. You can listen to it (8hrs in 15-minute chunks) on all major podcast …
00:34:40 |
Fri 22 Nov 2019
How to keep bots off your web metrics
Bots can be a pain showing in your web metrics. They throw them off and not in good ways. A look at ways to fix the bot problem.
00:11:23 |
Thu 21 Nov 2019
How to stop worrying about deadlines.
A quick discussion on how you can make deadlines work for you and make them less stressful. Especially as it comes to content creation and marketing operations.
00:10:21 |
Wed 20 Nov 2019
The importance of focusing on existing audience
In this episode I discuss the importance of further engaging the audience you already have and not just going after new audience members.
00:10:23 |
Tue 19 Nov 2019
My content, marketing and digital philosophy unveiled
Top content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next play attitude, 4) Right personnel 5) Ongoing metrics More: http://Christophtrappe…
00:19:04 |
Mon 18 Nov 2019
The importance and difficulty of updating large and medium websites
In this episode I share my tips and tricks on how to keep websites updated. This information is relevant for writers, content marketers and web teams.
00:16:52 |
Fri 15 Nov 2019
How much do marketers really need to know about automation?
Automation is a hot topic in marketing and content and certainly a topic that I use in my strategies. In this episode I discuss what marketers really need to worry about and what they can de-prioriti…
00:14:13 |
Thu 14 Nov 2019
Instagram is testing hiding likes | What that means to marketers and business storytellers
Instagram is reportedly testing hiding like counts on posts. My commentary on the matter and how much time you should spend worrying about it in this latest episode of the Business Storytelling Podca…
00:14:42 |
Mon 11 Nov 2019
How the FTC wants influencers to disclose relationships
Lets discuss how the Federal Trade Commission in the United States wants influencers to disclose their relationship with brands.
00:12:45 |
Wed 06 Nov 2019
Should you publish job announcements?
People news is news because we care about people. This is a discussion on whether or not you should publish job announcements and promotions on your website.
00:11:52 |
Sat 02 Nov 2019
How marketers and journalists can stop worrying and control what they can
It’s already snowing in Iowa and of course that doesn’t mean I’ll complain about it but I’ll adjust and wear a winter jacket. A discussion about how marketers and journalists can control what they ca…
00:12:13 |
Tue 29 Oct 2019
What is the best day and time to publish my podcast
I love listening to podcasts and I have noticed a trend when everybody seems to publish theirs. I’ll share my tips and tricks on how you can try to maximize your exposure by publishing at different t…
00:11:55 |
Sat 19 Oct 2019
Are these double opt-in ads helpful?
I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Listen to my thoughts on this topic in the latest episode of the Business Storytelli…
00:08:33 |
Wed 16 Oct 2019
Why premium content might not be the way to go for your company
A discussion about whether or not premium content is the way to monetization or should we think about content ask the conduit to sell something else.
00:12:23 |
Wed 09 Oct 2019
How to get buy-in for facial recognition
Some tips on how to get buy-in from the audience when you roll out new technologies-especially the ones that are controversial.
00:06:39 |
Thu 03 Oct 2019
Phone content creation: The different ways to capture the beauty of fireworks with your iPhone
Phone content creation: The different ways to capture the beauty of fireworks with your iPhone. Let’s look at:
slo mo
time lapses
Boomerang video, regular video
stills (aka photos)
00:09:33 |
Sun 29 Sep 2019
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