The B2B Revenue Executive Experience
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
- Update frequency
- every 11 days
- Average duration
- 32 minutes
- Episodes
- 354
- Years Active
- 2017 - 2025
Episode 115: How to Scale from Failing to 1,000 Clients in 12 Months with Johnathan Grzybowski
Most people, if they had zero clients, would throw in the towel.
A very, very few would decide that it’s time to massively scale.
When you’re scaling, how do you cross the normal revenue hurdles as w…
Episode 114: How to Use LinkedIn Ads to Grow Your Business with AJ Wilcox
Advertising is an industry seeing a lot of change recently. Yet, ROI from advertising is one of the easiest ways to get traction. Especially, when you advertise on LinkedIn.
AJ Wilcox started B2Linke…
Episode 113: Moving from Content Creation to Content Experience with Randy Frisch
Content. Content. Content.
Content is king. Content is everything. Content is what matters. Right?
Today’s companies are hyper focused on content. Content creation. Content production. Content mark…
Episode 112: Your Employees Aren’t Quitting—But That Doesn’t Mean They’re Engaged with Adam Weber
Keeping employees around is not at all the same thing as keeping them engaged. Creating the right culture, setting goals, and motivating your teams requires so much more.
This can be a challenging to…
Episode 111: Why Salespeople and Marketers Are Frustrated With Content Management — And What You Can Do to Solve That Frustration with Lindsay Tjepkema and Zachary Ballenger
80% of content that marketers create is never used by sales. That's like a knife to the chest. But salespeople also get frustrated with content management. Maybe the content doesn’t have the right me…
Episode 110: Driving more Business with Word of Mouth Marketing and Leveraging LinkedIn with Bill Bice
We are all looking for that next referral. Someone to say something nice about us. Someone to tell their friends how great our company.
But what isn’t always easy is knowing how to go about building…
Episode 109: Five Areas Sales Managers Can Address to Spark Growth in Their Teams with Lee Smith
One of the biggest choke points in companies is often not the sales reps.
It’s the sales managers.
Frequently, companies take their top sales performers and promote them to manager, without ever givi…
Episode 108: How to Get 4-10x ROI in Email Marketing Without Building a List with Doug Morneau
Most people don’t actually know how to use email marketing.
They look at it the same way as they do social media. Since it’s (virtually) free, and people are following me, I can just talk all about m…
Episode 107: Story Selling: Why Telling Stories Is the Best Way to Gain the Trust of Your Buyers with Harry Maziar
Storytelling is one of the first forms of communication to have existed. It’s one that’s intimately human.
It has power for connection few other forms provide, yet it’s often misunderstood and rarely…
Episode 106: How Chaos and Stability Motivate Your Team Members Differently with Rachel Headley
Understanding the different culture types on your team is the key to improving productivity. Some people thrive in chaos, while others will abandon ship if there isn’t enough stability. If you can’t …
Episode 105: Three Qualities of the Most Successful SDRs with Jeremey Donovan
One of the top challenges executives cite when asked what’s getting in the way of them hitting their growth goals is finding and feeding the top of the funnel.
But how do we do effective prospecting …
Episode 104: The Challenges of Balancing Work and Personal Life with Damon Burton
The challenges of balancing work and personal life are . . . challenging.
But getting it right has never been more important.
The end result of poor work/life balance is decreased productivity and an…
Episode 103: Five Change Principles You Need to Master with Donna Henderson
What do you imagine is one of the most important career-building skills to have in your arsenal?
According to Donna Henderson, a veteran of ATT, BlackBerry and Samsung, producing change in these larg…
Episode 102: Coaching your Team to Excellence with Jason Forrest
Do you want your future filled with your industry’s equivalent of Super Bowl rings?
Then you better stop managing your people and start coaching them instead.
If you want to know how, check out the a…
Episode 101: Sales Strategy Success Secrets with Imtiaz Patel
There’s a very fine line between success and failure. How do you ensure that you’re on the right side of it?
Imtiaz Patel, founder of Accelerated Growth Solutions and a proven executive with experien…
Episode 100: How AI Recruiting Can Create a Better Culture with Vijay Sundaram
“Culture eats strategy for breakfast,” warned management icon Peter Drucker.
Recruiting people who fit in with your corporate culture is mission critical.
What if you could use the same AI marketing …
Episode 99: How a Good Leader Leads a Purpose-Driven Company with Tony Cascio
Leadership is a challenge with a diverse generational workforce requiring varying types of motivation and leadership styles.
The reality of leadership is often similar to firefighting. You're being r…
Episode 98: How to Establish a Culture of Phenomenal Customer Experience with Sarindar Frost
There Are No Internal Interactions Anymore. Every Interaction Is a Customer Interaction
We claim to understand the importance of customer experience. Yet, too often we fail to truly internalize how c…
Episode 97: Flashback - The Challenges of Marketing and Selling to the Public Sector with Juliana Slye
In Juliana Slye’s long career throughout the private and public sectors, two things have stuck with her more than anything:
- “It’s not about me, or where I believe the market is headed. It’s really a…
Episode 96: Public Speaking Secrets to Close Major Deals and Calm Heart Palpitations with Diane DiResta
The power of speaking should be an integral part of your sales and marketing strategy. Being a compelling speaker can position you as a thought leader and lead to more closed deals.
To learn more ab…