The B2B Revenue Executive Experience

Building a business is hard work. It becomes your whole life. 

You pour your entire heart and soul into mastering your market. 

But a day will come when you want to take a break. Do you know what…

Have you ever asked yourself what your customers like outside of work?

Are your prospects overwhelmingly fans of golf, frisbee golf or horse g— er, polo? 

If so, maybe you should start sponsoring…

What’s on your company’s blog? 

Pet pictures? The company dodgeball tournament results?

If so, you’re missing a chance to build trust and earn attention through your expertise. 

It’s something …

When was the last time you really laughed at work? I mean genuine laughter. 

Side-splitting, foot-stamping, making-note-of-the-nearest-bathroom laughter.

The workplace needs more comedy. Now, I’m not…

The uncertainty and challenges surrounding COVID-19 are impacting every business right now. 

Company leaders everywhere need to make difficult decisions quickly. This is no time for sentiment.

Wa…

If you’ve been within earshot of a classroom over the past century or two, you know the Industrial Revolution is what kicked off modernity.

Everything that makes our modern world, well, modern is lit…

AI is a hot topic these days. 

Whether it’s in an incoherent tech-startup pitch or ominous warnings from scientists about a techno-dystopian future, everyone seems to be talking about it.

Yet, despit…

When you’re doing a puzzle, do you just pick up any random piece and start looking for one it fits with? 

Obviously not. Everyone knows you start with the corners!  Prioritizing them makes the rest…

One thing I’ve always been fascinated by is the way most companies usually approach promoting sales reps to management.

You have great numbers, so you should manage others using an entirely differe…

I get it, there’s some natural friction between sales and marketing. 

It’s okay, though. It’s a healthy form of competition, a symbiotic relationship keeping both sides sharp. 

But if you’re in s…

Cybersecurity is always a fun topic. Everyone knows it’s important, but most only do the bare minimum to prevent attacks.

Case in point: Whenever I ask people about their tech stack, they always li…

These days, it seems romance can only be found on dating sites. If you want to find love, you need to market yourself online. And that means… choosing a picture.  

So, do you use the one 7-year-old…

There’s a piece of folksy, conventional wisdom everyone knows. It states: If it ain’t broke, don’t fix it.

It’s a simple reminder not to change what you're doing when everything is going great. And…

More than half of us use Facebook or Instagram every single day. This means you can use social media to reach half of your market every single day.

Sounds like a no-brainer, right? No one ever says…

You know when you’re trying to be a good role model to a kid in your life?

Every time they’re around, you’re hyper-conscious about doing good. But we all slip up once in a while.

Being a leader o…

Your customer is a kid at the top of a snowy hill, ready to take the plunge on her sled. 

It would be too bad if there were bumps along the way, keeping her from sledding smoothly (and quickly) to …

The biggest challenge in any B2B company today?

Getting organized.

It seems as if nailing down solutions and documenting those processes remains out of reach for many organizations.

Fortunately, that…

Imagine you’re preparing for a meeting with a new prospect. What steps are you taking beforehand?

You’re probably doing some research on their organization and their particular position. Maybe you un…

Owning a service based business is hard. 

Because not only are you expected to be a master of your product, you’ve also got to be a professional at marketing and getting your service out there in fro…

Oftentimes, we forget that for the sales enablement function to really work, there has to be a little give and take.

Of course, sales enablement’s purpose is to, well, enable sales. However, sales re…