The B2B Revenue Executive Experience
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
- Update frequency
- every 11 days
- Average duration
- 32 minutes
- Episodes
- 354
- Years Active
- 2017 - 2025
Episode 15: Mostafa El-Bermawy on The 4 Pillars of Effective SEO
Mostafa El-Bermawy is VP of Marketing at Workzone, but “SEO” probably belongs somewhere in his title, too.
Mostafa has been doing SEO for about eight years. He’s made a lot of mistakes, but those mis…
Episode 14: Daniel Miller on How to Make Your Email Marketing More Effective Immediately
Email is always a hot topic, and we all know that outreach is a critical component of effective prospecting.
But just because we realize the importance of email, it doesn’t mean we’re anywhere close …
Episode 13: Audelia Boker on Sales Is Rapidly Becoming More Digital (Here’s How to Stay Ahead of the Trend)
Lots of companies are trying to map customer journeys across channels, but that may be unnecessary.
The customer journey is becoming more and more digital. A few statistics illustrate the point.
In t…
Episode 12: Alex Rosemblat on The Importance of Having a Well-Trained Sales Team
Imagine a wall.
If you have an untrained sales team, and you say, “Go, go, go,” they will inevitably keep running into the wall and bouncing off. After running into the wall enough times, you have to…
Episode 11: Cindy Kennedy on 3 Key Components of Customer Service in Sales
“The most important and most valuable service you can provide is an excellent experience.” - Cindy Kennedy, District Manager for Corus360
Customer service is a critical component to driving revenue a…
Episode 10: Mark Kosoglow on Why Sales Reps Shouldn’t Select Their Own Accounts
“The more complex you make the sale, the less success you’re going to have.
As Mark Kosoglow, VP of Sales at Outreach.io, puts it, “humans suck at making decisions.” Therefore, the way you sell has t…
Episode 9: Juliana Slye on The Challenges of Marketing and Selling to the Public Sector
In Juliana Slye’s long career throughout the private and public sectors, two things have stuck with her more than anything:
- “It’s not about me, or where I believe the market is headed. It’s really a…
Episode 8: Brian Turner on Why Revenue Should Be Used as a Trailing (Although Critical) Indicator of Business Health
“Revenue should not be your leading indicator.”
Come again?
That’s the claim made by Brian Turner, General Manager with Slalom. Brian says that while revenue is absolutely a critical indicator of the…
Episode 7: Mark Shank on What “Digital Transformation” Really Means Today
Digital transformation isn’t Mark Shank’s favorite term.
Yet, he recognizes that it’s widely used, and so he uses the term to speak the language of his clients. He takes the often narrow definition o…
Episode 6: Mike Moore on Generating Revenue in a Digital Agency
We’ve seen a lot of consolidation of digital agencies over the years, with many getting bought up by “the Big Four.”
Today, independent agencies struggle (at times) creating and maintaining a sustain…
Episode 5: Tod Caflisch on The Minnesota Vikings Fan Experience (and Where It’s Headed)
Tod Caflisch has been in pro sports IT for almost 30 years, so he’s seen the incredible transformation in the fan experience at sports venues.
In college, he used to go to Celtics games, where the cr…
Episode 4: Mark McKinney & Steve Fedorko on “My Client Is the Devil:” How to Stop Complaining and Get a Better Perspective"
There’s never a shortage of people complaining about their clients.
You can get stuck in that kind of thinking, but there is another way of looking at things. It all comes down to the way you think a…
Episode 3: Les Trachtman on Why Founders Often Make Terrible CEOs
Quite commonly, founders make terrible CEOs.
They often have a difficult time segregating their personal relationships with their founding teams from the objective reality of the situation. That’s no…
Episode 2: WTH is the The B2B Revenue Executive Experience?
There are some great podcasts out there on sales enablement. They have fantastic advice on how to accomplish certain goals and strategies, as well as how emerging technology affects our work.
But th…