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The B2B Revenue Executive Experience - Podcast

The B2B Revenue Executive Experience

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Business Marketing Sales Entrepreneurship Entrepreneur Management Startup
Update frequency
every 11 days
Average duration
32 minutes
Episodes
354
Years Active
2017 - 2025
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Episode 334: How AI Can Skyrocket Your Value Management with Craig LeGrande

Episode 334: How AI Can Skyrocket Your Value Management with Craig LeGrande

AI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area where AI's role becomes increasingly obvious is v…
00:32:47  |   Tue 12 Nov 2024
New Host, High-Impact Insights

New Host, High-Impact Insights

The B2B Revenue Executive Experience podcast is going through a major change. After two years and over 100 episodes, Carlos Nouche and Lisa Schnare are taking a break to focus on their roles as Manag…
00:02:36  |   Tue 05 Nov 2024
Episode 333: James Pursey Says This is Why Your Sales Training is Failing-and How AI Can Fix It

Episode 333: James Pursey Says This is Why Your Sales Training is Failing-and How AI Can Fix It

Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result?

Why might your strategy be failing, and …
00:39:21  |   Tue 22 Oct 2024
Episode 332: Become Your Best Self with Rob Hartnett

Episode 332: Become Your Best Self with Rob Hartnett

It’s all possible.

In our disrupted and distracted world, change is the new normal. Having a positive mindset and taking positive action is a must.

Of course, not without hard work. So then, here's our…
00:47:24  |   Tue 08 Oct 2024
Episode 331: The Art of Building a High-Performing Sales Development Team

Episode 331: The Art of Building a High-Performing Sales Development Team

Building and leading a world-class sales development team is crucial for the success of any organization.

A well-functioning team significantly impacts revenue growth, customer acquisition, and overal…
00:43:16  |   Tue 24 Sep 2024
Episode 330: The RevOps Playbook with Laura Adint and Sean Lane

Episode 330: The RevOps Playbook with Laura Adint and Sean Lane

RevOps is a strategic function within organizations that focuses on aligning sales, marketing, and customer success teams to drive revenue growth and scalability.

It plays a crucial role in ensuring t…
00:32:15  |   Tue 10 Sep 2024
Episode 329: How to Stay Ahead in the New Era of Work with Mary Shea

Episode 329: How to Stay Ahead in the New Era of Work with Mary Shea

The rapid advancement of technology, especially in AI, has profoundly impacted all industries and is reshaping the way we work.

As AI continues to evolve, the future of work presents both challenges a…
00:36:40  |   Wed 28 Aug 2024
Episode 328: Why the Human Touch Still Matters in an AI-Driven World with David Connors

Episode 328: Why the Human Touch Still Matters in an AI-Driven World with David Connors

It's no surprise that AI is becoming increasingly dominant in various industries, including sales.

AI has the potential to revolutionize the sales process by automating tasks, analyzing data, and prov…
00:30:45  |   Tue 13 Aug 2024
Episode 327: Building and Scaling a SaaS Powerhouse with Benjamin Johnson

Episode 327: Building and Scaling a SaaS Powerhouse with Benjamin Johnson

With the rise of cloud computing and the increasing demand for software solutions, SaaS has emerged as a dominant model for delivering software applications to customers.

However, with intense competi…
00:37:08  |   Tue 30 Jul 2024
Episode 326: How to Position Your Company as a Market Leader in M&A with Aron Bohlig

Episode 326: How to Position Your Company as a Market Leader in M&A with Aron Bohlig

So many companies start out with the goal of going public and hitting it big.

But, unfortunately, for many of them, a successful exit via a merger or purchase is far more likely.

We wondered:

What are t…
00:28:20  |   Tue 23 Jul 2024
Episode 325: From 0 to 1: Top Strategies to Scale Up Your Startup with Rags Gupta

Episode 325: From 0 to 1: Top Strategies to Scale Up Your Startup with Rags Gupta

When you do something innovative and extraordinary, you go from 0 to 1.

While you might not become the next Apple or Amazon, we decided to gather the top insights to take your business to the next lev…
00:33:46  |   Tue 16 Jul 2024
Episode 324: Where New Revenue Leaders Should Focus Their Energy with George Eliopoulos

Episode 324: Where New Revenue Leaders Should Focus Their Energy with George Eliopoulos

Revenue growth is a key priority for organizations.

Now, let's say you're taking over a revenue team.

Where do you start?

Or, in other words...

How should a new revenue leader inheriting an existing team…
00:38:09  |   Tue 09 Jul 2024
Episode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg Nutter

Episode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg Nutter

Organizations are constantly seeking ways to increase their revenue and achieve sustainable growth.

However, scaling revenue requires a strategic approach that goes beyond traditional sales tactics.

Th…
00:33:47  |   Tue 02 Jul 2024
Episode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett Martin

Episode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett Martin

Have you ever dreamt of starting a global company but are unsure where to begin?

Or maybe you're struggling to keep your remote team connected and productive.

The question is:
 
How do you launch a suc…
00:36:53  |   Tue 25 Jun 2024
Episode 321: Mastering the Art of Cold Calling with Jason Bay

Episode 321: Mastering the Art of Cold Calling with Jason Bay

Sales is hard right now. 

Sales cycles have lengthened by 40% since 2020.

Fewer reps are achieving their quota in tech. 

So the question is: 

What are some strategies to help you stand out from the crowd…
00:42:29  |   Tue 18 Jun 2024
Episode 320: From Ground Zero to Sales Hero with John Westman

Episode 320: From Ground Zero to Sales Hero with John Westman

Winning in sales today requires more than persuasive skills and product knowledge to succeed.

Experienced businesses have learned this the hard way.

But what if you're just at the beginning of your sal…
00:28:05  |   Tue 11 Jun 2024
Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes

Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes

Sales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome.

To thrive, you need to develop a strong emotional muscle.

The question is:

How does emoti…
00:35:08  |   Tue 04 Jun 2024
Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer

Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer

Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities.

But things start changing with a little help from AI.

Ho…
00:27:03  |   Tue 28 May 2024
Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski

Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski

Customer success and product marketing can be the driving force behind any go-to-market strategy.

However, the entire organization must work together to achieve success and deliver measurable results.

00:33:08  |   Tue 21 May 2024
Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath

Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath

Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.

B2B sales require a more strategic and personalized approach.

However, it's all about setting a st…
00:30:57  |   Tue 14 May 2024
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