The B2B Revenue Executive Experience
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
- Update frequency
- every 11 days
- Average duration
- 32 minutes
- Episodes
- 354
- Years Active
- 2017 - 2025
Episode 315: Create a Powerful Marketing Ecosystem with Ben Sturtevant
Marketing and sales - a powerful combination that can make or break your entire business.
The key word here is alignment between those two.
Creating an effective collaborative space is more than just a…
The key word here is alignment between those two.
Creating an effective collaborative space is more than just a…
00:38:58 |
Tue 07 May 2024
Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown
The evolution of the buyer-seller journey is a never-ending story between the two sides.
However, in the last 5 years, the changes have been remarkable.
We wanted to find out:
How are changes in buyer-s…
However, in the last 5 years, the changes have been remarkable.
We wanted to find out:
How are changes in buyer-s…
00:33:37 |
Tue 30 Apr 2024
Episode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales Enablement
Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback.
That is sales enablement.
Sales enablement has become an…
That is sales enablement.
Sales enablement has become an…
00:36:47 |
Tue 23 Apr 2024
Episode 312: Find Your Ideal Customer Profile with Eric Holmen
Many startups get their Ideal Customer Profile (ICP) wrong.
The results?
Low-quality leads, decreasing revenues, and unhappy customers.
It's time to fix that.
How can you identify your ICP to achieve hig…
The results?
Low-quality leads, decreasing revenues, and unhappy customers.
It's time to fix that.
How can you identify your ICP to achieve hig…
00:31:41 |
Tue 16 Apr 2024
Episode 311: The Seven Deadly Sins of Sales Training with PJ Nisbet
Sales training plays a key role in the success of any business.
It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.
If you're one…
It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.
If you're one…
00:40:28 |
Tue 09 Apr 2024
Episode 310: Modernizing Hiring Criteria for Next-Gen Leaders
It used to be so easy to hire a professional with hundreds of CVs flooding your inbox.
But the game has changed, and to become the best, you need the best.
Technology has changed the rules, and that's …
But the game has changed, and to become the best, you need the best.
Technology has changed the rules, and that's …
00:43:35 |
Tue 02 Apr 2024
Episode 309: The Evolution of DevOps and Its Next Frontier with Matthew Volm
The RevOps function has changed tremendously fast.
What was relevant yesterday doesn't work today anymore.
Well then, a logical question emerges:
Considering the evolution of RevOps over the past severa…
What was relevant yesterday doesn't work today anymore.
Well then, a logical question emerges:
Considering the evolution of RevOps over the past severa…
00:35:43 |
Tue 26 Mar 2024
Episode 308: How to Win More with Less in B2B Sales with Guy Rubin
B2B sales teams are constantly seeking new strategies and tools to drive revenue growth.
One of the most powerful resources at their disposal is data and technology.
But that's just one piece of the pu…
One of the most powerful resources at their disposal is data and technology.
But that's just one piece of the pu…
00:38:24 |
Tue 19 Mar 2024
Episode 307: How to Build a World-Class Enablement Function with Kelly Lewis
Businesses are constantly seeking ways to enhance efficiency, productivity, and overall success.
One key area that has gained significant attention in recent years is the enablement function.
However, …
One key area that has gained significant attention in recent years is the enablement function.
However, …
00:37:23 |
Tue 12 Mar 2024
Episode 306: Unleash Your Rep Superpowers with Steve Waters
In today's episode of The B2B Revenue Executive Experience, you're in for a treat as we discuss several subjects.
How can you find your rep superpowers?
What is the difference between coaching forward …
How can you find your rep superpowers?
What is the difference between coaching forward …
00:40:42 |
Tue 05 Mar 2024
Episode 305: How to Overcome the Sales Effectiveness Blockade with David Byck
Achieving sales excellence is not an easy feat.
Salespeople face countless challenges and misconceptions that can interfere with their performance and ultimately impact the bottom line.
To solve a prob…
Salespeople face countless challenges and misconceptions that can interfere with their performance and ultimately impact the bottom line.
To solve a prob…
00:37:09 |
Tue 27 Feb 2024
Episode 304: Beat the Stress and Reach Outrageous Success with Dan Waldschmidt
Sales and marketing professionals often find themselves dealing with immense stress and pressure.
Achieving sales targets, meeting customer expectations, and keeping up with industry trends can damage…
Achieving sales targets, meeting customer expectations, and keeping up with industry trends can damage…
00:33:56 |
Tue 20 Feb 2024
Episode 303: Breaking Through the Scaling Ceiling with David Weiss
Dreaming about scaling your business sounds nice.
But taking real action and actually making it happen is what sets apart true winners.
However, even those who are trying to find it hard to discover th…
But taking real action and actually making it happen is what sets apart true winners.
However, even those who are trying to find it hard to discover th…
00:34:15 |
Tue 13 Feb 2024
Episode 302: Inspiring Action Through Storytelling with Karen Eber
We all love a great story, but few know how to tell one.
However, storytelling is an incredibly effective way to inform, influence, and inspire others in both personal and professional settings.
So, ho…
However, storytelling is an incredibly effective way to inform, influence, and inspire others in both personal and professional settings.
So, ho…
00:40:29 |
Tue 06 Feb 2024
Episode 301: From Tech Sales to Business Conversation with Eric Shaver
So many sales professionals get caught up in the nitty-gritty of products and tech specs.
Then, they wonder why their deals go wrong.
We believe it is because they don't have genuine business conversat…
Then, they wonder why their deals go wrong.
We believe it is because they don't have genuine business conversat…
00:37:57 |
Tue 30 Jan 2024
Episode 300: The B2B Revenue Executive Experience's Milestone Celebration with Chad Sanderson
Today is a special day for The B2B Revenue Executive Experience.
It is our 300th episode.
And we're celebrating it by exploring the podcast's past, present, and future.
To help us with this today, we ha…
It is our 300th episode.
And we're celebrating it by exploring the podcast's past, present, and future.
To help us with this today, we ha…
01:03:08 |
Tue 23 Jan 2024
Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
When you think of sales, what's the first image that comes to your mind?
You're probably thinking of a used car salesman, insincere, overly friendly, wearing flashy, outdated suits, making grandiose p…
You're probably thinking of a used car salesman, insincere, overly friendly, wearing flashy, outdated suits, making grandiose p…
00:32:12 |
Tue 16 Jan 2024
Episode 298: Is AI Set to Replace SDRs? With Gabe Lullo
Some people are saying that AI is gonna be replacing key roles such as the sales development representative (SDR).
We can't see the future. All we can do is make assumptions.
But one thing is clear.
It …
We can't see the future. All we can do is make assumptions.
But one thing is clear.
It …
00:35:07 |
Tue 09 Jan 2024
Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales
Companies constantly seek new strategies to drive growth and increase revenue.
In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-bas…
In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-bas…
00:29:38 |
Tue 02 Jan 2024
Episode 296: Personalization and Authenticity in Sales Communication with George Storm
Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions …
00:34:46 |
Tue 26 Dec 2023
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