The B2B Revenue Executive Experience
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
- Update frequency
- every 11 days
- Average duration
- 32 minutes
- Episodes
- 354
- Years Active
- 2017 - 2025
The Disciplined Seller: Mastering B2B Sales Fundamentals
“Disciplined sellers grow revenue by consistent prep, better questions, and tight follow-through.”
What does it take to succeed in modern B2B sales? In this episode of The B2B Revenue Executive Experi…
00:43:45 |
Tue 26 Aug 2025
The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media h…
00:36:37 |
Tue 12 Aug 2025
The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact …
00:40:33 |
Tue 29 Jul 2025
Why Top Salespeople Stop Selling (And Start Solving Problems Instead)
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi Abe, Managing Partners at ValueSelling Associates…
01:02:14 |
Tue 15 Jul 2025
The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods
In this episode of The B2B Revenue Executive Experience, host Cory welcomes two powerhouse guests: Roland Griesmayer, Head of Revenue at GHD Digital, and Tony Cascio, Managing Partner at ValueSelling…
00:42:42 |
Tue 24 Jun 2025
AI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the tra…
00:40:26 |
Tue 10 Jun 2025
The Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market Veep
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing…
00:34:09 |
Tue 27 May 2025
Turn PR Into Your Secret Weapon for Market Dominance with Karla Jo Helms
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Karla Jo Helms, Anti-PR Chief Strategist of JOTO PR Disruptors, to share her innovative approach to PR tha…
00:27:27 |
Tue 13 May 2025
Original Research Is the New SEO Superpower with Becky Lawlor
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Becky Lawlor, Founder and Chief Research & Content Officer of Redpoint, to share proven strategies for cre…
00:30:21 |
Tue 29 Apr 2025
Stop Selling, Start Solving with Julie Thomas
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Julie Thomas, President and CEO of ValueSelling Associates, to reveal how entrepreneurs can transform thei…
00:43:10 |
Tue 15 Apr 2025
How to Successfully Lead a Billion-Dollar Acquisition with Alyse Daghelian
Want to master the art of leading successful tech acquisitions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Alyse Daghelian, CRO at Rocket Software, t…
00:35:47 |
Tue 01 Apr 2025
Episode 343: Why Most Businesses Stay Stuck at $1M and How to Break Through with Ernesto Mandowsky
What if you could transform your small business into an actual million-dollar machine? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Ernesto Mandowski, …
00:30:25 |
Tue 18 Mar 2025
Episode 342: The Art of Relationship Generation with Moaaz Nagori
Traditional lead generation is no longer enough—B2B companies must focus on building real, lasting connections. In this episode of The B2B Revenue Executive Experience, host Cory sits down with Moaaz…
00:39:48 |
Tue 04 Mar 2025
Episode 341: Become the CEO of Your Role with Lee Benson
What do playing 1,000 nights in clubs and running a $100M+ business have in common? According to Lee Benson, everything. In this episode of The B2B Revenue Executive Experience, we sit down with Lee…
00:36:44 |
Tue 18 Feb 2025
Episode 340: Grok Your Customer: Unlocking AI and Customer-Centric Growth with Phillip Swan
In this episode of The B2B Revenue Executive Experience, Phillip Swan, Chief Product Officer and GTM at The AI Solution Group, joins host Cory Cotten-Potter to explore the intricacies of GTM strategy…
00:43:45 |
Tue 04 Feb 2025
Episode 339: Crime Reporter to CRO: How Investigative Skills Drive B2B Revenue with Rebecca Grimes
In this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into her fascinating journey from crime reporter to B2…
00:47:30 |
Tue 21 Jan 2025
Episode 338: Rethinking Customer Engagement Through Gifting with Kris Rudeegraap
In this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss the transformative power of gifting and direct mai…
00:32:17 |
Tue 07 Jan 2025
Episode 337: The Sales Cheat Code: How AI Can Turn Average Sellers into Top Performers with Usman Sheikh
Did you know that only 5% of sales professionals embody the best practices that close high-value deals?
Imagine if every seller on your team could perform at that level.
That's the vision Usman Sheikh.
…
00:31:28 |
Tue 24 Dec 2024
Episode 336: Steal the Blueprint: How Marketing Max flipped a $2k Ad Budget into $20k in Revenue
While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics.
Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so h…
00:31:15 |
Tue 10 Dec 2024
Episode 335: How Gratitude and Mindfulness Boost Productivity by 50% with Lori Saitz
We often talk about driving growth and increasing revenue.
However, we're not focusing as much on growing ourselves and dealing with stressful situations.
Nonetheless, more and more organizations are i…
00:31:33 |
Tue 26 Nov 2024
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