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The B2B Revenue Executive Experience - Podcast

The B2B Revenue Executive Experience

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Business Marketing Sales Entrepreneurship Entrepreneur Management Startup
Update frequency
every 11 days
Average duration
32 minutes
Episodes
354
Years Active
2017 - 2025
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Episode 55: Barbara Trautlein on Improving Change Intelligence

Episode 55: Barbara Trautlein on Improving Change Intelligence

The world is continually going through a great deal of transformations. Whether these are digital transformations or sales transformations, they all mean the same thing: change has become the norm wh…

00:30:48  |   Tue 06 Mar 2018
Episode 54: Brian Burns on 5 Ways to Maximize Income

Episode 54: Brian Burns on 5 Ways to Maximize Income

“How do you plan to maximize your income?” We get asked this question a lot by sales leaders and coaches. 

We sat down with Brian Burns, host of The Brutal Truth About Sales & Selling, to discuss fi…

00:28:12  |   Tue 27 Feb 2018
Episode 53: Townsend Wardlaw on The Solution Sales Mindset

Episode 53: Townsend Wardlaw on The Solution Sales Mindset

Is fear influencing your career? Are you focusing on your customers’ problems instead of providing solutions?

We spoke with Townsend Wardlaw, LinkedIn influencer and solo consultant since 2009, about…

00:30:39  |   Tue 20 Feb 2018
Episode 52: Paul Bickford on Secret Sauce of Sales Enablement

Episode 52: Paul Bickford on Secret Sauce of Sales Enablement

The term “sales enablement,” is thrown around a lot and can mean different things to different sales professionals.

We sat down with Paul Bickford, Denver Chapter President of the Sales Enablement So…

00:39:54  |   Tue 13 Feb 2018
Episode 51: Brian Burns on 5 Tips on Negotiating a Comp Plan

Episode 51: Brian Burns on 5 Tips on Negotiating a Comp Plan

A few weeks ago we discussed five things that make a great comp plan. It’s still early in the year and comp plans are a hot topic. Many sales reps don’t believe they can negotiate their comp plans, b…

00:27:23  |   Tue 06 Feb 2018
Episode 50: Dale Dupree on The Dreaded Phone

Episode 50: Dale Dupree on The Dreaded Phone

As social networking online continues to evolve, less and less salespeople are comfortable picking up the phone and calling decision makers. Some may even think that cold calling doesn’t work.

We sat…

00:40:52  |   Tue 30 Jan 2018
Episode 49: Brian Burns on 5 Things That Make a Great Comp Plan

Episode 49: Brian Burns on 5 Things That Make a Great Comp Plan

It’s the beginning of the year and companies are beginning to roll out new comp plans. For salespeople, especially ultra high performers, comp plans are one of the primary motivators for structuring …

00:29:12  |   Thu 25 Jan 2018
Episode 48: Sean Campbell on Virtual Selling

Episode 48: Sean Campbell on Virtual Selling

More and more organizations are implementing virtual selling as they reevaluate their travel budgets, cost of sales and changing desires of buyers.

Sean Campbell, CEO of Cascade Insights, a B2B marke…

00:50:52  |   Tue 23 Jan 2018
Episode 47: Brian Burns on 5 Ways to Stay Motivated in Sales

Episode 47: Brian Burns on 5 Ways to Stay Motivated in Sales

Sales is a rollercoaster profession – everyone who’s been doing it for a long time knows there’s days where you feel like you’re on a treadmill going nowhere. No one is responding, you can’t keep the…

00:30:14  |   Thu 18 Jan 2018
Episode 46: Vince Koehler on the Power of Content Marketing

Episode 46: Vince Koehler on the Power of Content Marketing

You’ve no doubt heard the phrase “content is king,” but content alone is never enough. To be a successful content marketer, especially in the B2B world, you need to be plugged in to the sales side of…

00:27:16  |   Tue 16 Jan 2018
Episode 45: Brian Burns on 5 Things That Separate A Players From B Players

Episode 45: Brian Burns on 5 Things That Separate A Players From B Players

With the onslaught of artificial intelligence and new technologies impacting the sales profession, the question is often asked: “Will people still be relevant?” It’s generally agreed that yes, salesp…

00:31:19  |   Thu 11 Jan 2018
Episode 44: Mark Hunter on Barriers to Better Prospecting

Episode 44: Mark Hunter on Barriers to Better Prospecting

We wanted to kick off 2018 by talking about something on the top of everybody’s mind as they plan out the new year – prospecting. Time and time again, prospecting is ranked as the highest priority am…

00:35:22  |   Tue 09 Jan 2018
Episode 43: Brian Burns on 5 Things to Look for in a New Sales Position

Episode 43: Brian Burns on 5 Things to Look for in a New Sales Position

It’s common for sales professionals to move around a lot. In fact, the average tenure of a sales executive is just 18 months.

Brian Burns, host of The Brutal Truth About Sales & Selling, sat down wit…

00:37:55  |   Thu 21 Dec 2017
Episode 42: Jon Kondo on Using Sales Analytics Across the Entire Organization

Episode 42: Jon Kondo on Using Sales Analytics Across the Entire Organization

With a rise of big data, there are more and more opportunities for companies to leverage their analytics and drive different approaches to business return.

We sat down with Jon Kondo, CEO of OpsPanda

00:37:41  |   Tue 19 Dec 2017
Episode 41: Barb Giamanco on Improving the Sales Experience

Episode 41: Barb Giamanco on Improving the Sales Experience

Everyone is familiar with the phrase “customer experience.” But what about the experiences a customer has with a sale before signing on the dotted line?

We spoke with Barb Giamanco, author of The New…

00:36:15  |   Thu 14 Dec 2017
Episode 40: Todd Handy on Outsourcing Your Sales Efforts

Episode 40: Todd Handy on Outsourcing Your Sales Efforts

At some point, every company has to consider what type of a sales team they will use. Outsourcing sales can benefit companies by not only improving ROI, but by providing a core competency in somethin…

00:41:12  |   Tue 12 Dec 2017
Episode 39: Brian Burns on 5 Things That Make a Demo Great

Episode 39: Brian Burns on 5 Things That Make a Demo Great

Demos play a critical role in every sales process. Oftentimes, just being prepared to give a demo isn’t enough. Sales professionals need to be mindful of other factors besides knowing their products …

00:28:52  |   Thu 07 Dec 2017
Episode 38: David Bauders on Negotiation Training for Sellers in the Cognitive Era

Episode 38: David Bauders on Negotiation Training for Sellers in the Cognitive Era

Sales training has long been viewed as a necessary evil, lacking a major component to success: negotiation training.

We recently interviewed David Bauders, CEO of Strategic Pricing Associates, a comp…

00:30:02  |   Tue 05 Dec 2017
Episode 37: Jay Mays on How to

Episode 37: Jay Mays on How to "Own" a Room and Increase Your Presentation Skills

Most of us fear public speaking. That’s a problem in client-facing professions like sales, where presentation skills can make or break relationships.

So why don’t more of us actively try to break out…

00:20:30  |   Thu 30 Nov 2017
Episode 36: Lavon Koerner on How Psychometric Science Prompts Prescriptive Sales

Episode 36: Lavon Koerner on How Psychometric Science Prompts Prescriptive Sales

The industry of sales training has been revolutionized by the idea of prescriptive training.

This industry has experienced many new developments in recent years.Oftentimes, companies are focused on s…

00:38:14  |   Wed 29 Nov 2017
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