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The B2B Revenue Executive Experience - Podcast

The B2B Revenue Executive Experience

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Business Marketing Sales Entrepreneurship Entrepreneur Management Startup
Update frequency
every 11 days
Average duration
32 minutes
Episodes
354
Years Active
2017 - 2025
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Episode 75: Lior Ohayon on Cold Emailing: Focus on the Numbers to Hit Your Goals

Episode 75: Lior Ohayon on Cold Emailing: Focus on the Numbers to Hit Your Goals

In the world of Sales, it’s either ‘Feast’ or ‘Famine’. And even while you’re feasting, you still need to act like you’re going to be hit with famine at a moment.

Lior Ohayon, the Founder and CEO of

00:17:53  |   Tue 02 Oct 2018
Episode 74: Jay Gibb on How to Leverage Your Customer’s Network for Fast, Organic Growth

Episode 74: Jay Gibb on How to Leverage Your Customer’s Network for Fast, Organic Growth

Stop wasting time & resources on Customer Acquisition - You may be missing a goldmine within your book of business. Your current clients might have hundreds, or thousands of untapped connections with…

00:25:15  |   Tue 25 Sep 2018
Episode 73: Kristin Zhivago on Why you Can’t Automate Your B2B Relationships

Episode 73: Kristin Zhivago on Why you Can’t Automate Your B2B Relationships

The world is changing.

If you’re a B2B marketer, you know that one of biggest challenges facing marketing professionals today is meeting the buyer where they are.

So how do you market the way that th…

00:29:13  |   Tue 18 Sep 2018
Episode 72: John Fairclough on 5 Ways Sales Is Changing Forever

Episode 72: John Fairclough on 5 Ways Sales Is Changing Forever

“Front and center is that we're people first,” John Fairclough said. Making sales to clients or to companies staffed with professional buyers isn’t easy because most sales teams aren’t people-focused…

00:23:47  |   Tue 11 Sep 2018
Episode 71: Michael Greenberg on How to Leverage Authority Marketing

Episode 71: Michael Greenberg on How to Leverage Authority Marketing

Authority marketing can separate you from competitors, drive revenue and turn you into a niche celebrity. But for many salespeople, it’s a struggle with where to start and how to get it done.

We sat …

00:26:50  |   Tue 26 Jun 2018
Episode 70: Jonathan David Lewis on Factors That Hold Back Growth

Episode 70: Jonathan David Lewis on Factors That Hold Back Growth

If you’ve ever been faced with a period of stagnation, it can be taxing trying to figure out what went wrong and why others are able to scale quickly when you’re stalling out.

We sat down with Jonath…

00:29:13  |   Tue 19 Jun 2018
Episode 69: Brian Higgins on Sales Performance Frameworks

Episode 69: Brian Higgins on Sales Performance Frameworks

Ask ten different people what makes an ultra high performer so successful, and chances are you’ll get ten different answers. That’s why leveraging a sales performance framework is so important, becau…

00:35:35  |   Tue 12 Jun 2018
Episode 68: Jim Dolce on Challenges in a Dynamic Industry

Episode 68: Jim Dolce on Challenges in a Dynamic Industry

Dynamic industries – those that have gone through significant changes in recent years – have faced a unique set of challenges in sales and product development. FUJIFILM North America Corporation, is …

00:36:14  |   Tue 05 Jun 2018
Episode 67: Mike Reagan on Increasing Self-Awareness

Episode 67: Mike Reagan on Increasing Self-Awareness

Inboxes fill up, task lists go unchecked – we all have times when we struggle with maintaining the balance between our personal and business lives. But if we want to be our best, we have to take the …

00:33:17  |   Tue 29 May 2018
Episode 66: Chloe Thomas on eCommerce and Online Trends

Episode 66: Chloe Thomas on eCommerce and Online Trends

In a new era of B2B buyers shifting towards eCommerce and online buying trends, we ask the question, “How can sales professionals and retailers be competitive?”

To answer this question and help us un…

00:31:06  |   Tue 22 May 2018
Episode 65: Dorene Rettas on Data Protection in Sales & Marketing

Episode 65: Dorene Rettas on Data Protection in Sales & Marketing

Data breaches, like the recent Facebook debacle, have put companies of all sizes under increased scrutiny when it comes to data privacy. New data protection laws and regulations, such as the General …

00:27:29  |   Tue 15 May 2018
Episode 64: Michael Dart on Understanding Retail Dynamics

Episode 64: Michael Dart on Understanding Retail Dynamics

Turn on the news and you hear countless stories about store closings and forgotten malls – no doubt casualties in the evolution of retail. With ecommerce displacing brick and mortars, it’s easy to cr…

00:33:51  |   Tue 08 May 2018
Episode 63: Linda Page on The Power of Coaching

Episode 63: Linda Page on The Power of Coaching

Good coaching empowers individuals, inspires teams and drives results. But it’s often undervalued because it's not always accessible and its importance may not be obvious.

To help tackle to topic we …

00:25:45  |   Tue 01 May 2018
Episode 62: Larry Levine on How To Remain Authentic

Episode 62: Larry Levine on How To Remain Authentic

Authenticity is one of the biggest challenges for salespeople in a profession that’s so laden with rejection that many fear it. Yet, authenticity is what separates the sales reps from the sales profe…

00:30:23  |   Tue 24 Apr 2018
Episode 61: Mary Lombardo on When Things Go Wrong

Episode 61: Mary Lombardo on When Things Go Wrong

The sale is going well – at least you think you know where it’s going. Then suddenly things start falling apart. “I need to take this to my boss.” It’s a phrase we dread hearing, yet are all too fami…

00:23:58  |   Tue 17 Apr 2018
Episode 60: Gerard Compte on Authenticity in Prospecting

Episode 60: Gerard Compte on Authenticity in Prospecting

Before you send that email – ask yourself, “Am I being authentic?”

It’s easy to send the same generic email to everyone on your prospect list. But this probably isn’t the most effective approach beca…

00:29:31  |   Tue 10 Apr 2018
Episode 59: Jacob Baadsgaard on Results-Based Relationships

Episode 59: Jacob Baadsgaard on Results-Based Relationships

Founders and CEOs often expect immediate results from new sales teams and employees. But that isn't always realistic, or sustainable. To find out why, we sat down with Jacob Baadsgaard, CEO of Disrup…

00:30:27  |   Tue 03 Apr 2018
Episode 58: Mark Holmes on Customer Experience

Episode 58: Mark Holmes on Customer Experience "Chick-Fil-A" Style

Any B2C company knows that customer experiences are a number one priority. What can B2B sales organizations learn from B2C customer experiences? More than you would think.

We sat down with Mark Holme…

00:34:13  |   Tue 27 Mar 2018
Episode 57: Brian Burns on 5 Q1 Mistakes to Avoid

Episode 57: Brian Burns on 5 Q1 Mistakes to Avoid

In Q1 you’re setting the stage for your success in the coming year – at least, you should be. There are typical mistakes we see sales reps make again and again that get in the way of their ability to…

00:35:48  |   Tue 20 Mar 2018
Episode 56: Jenny Adams on Driving Revenue Through Collaboration

Episode 56: Jenny Adams on Driving Revenue Through Collaboration

As executives grow their businesses, they often experience a lonely road of solitude and don’t think to reach out to others for support.

We spoke with Jenny Adams, chairwoman of the 12 Mavens Denver …

00:20:46  |   Tue 13 Mar 2018
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