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The B2B Revenue Executive Experience - Podcast

The B2B Revenue Executive Experience

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Business Marketing Sales Entrepreneurship Entrepreneur Management Startup
Update frequency
every 11 days
Average duration
32 minutes
Episodes
354
Years Active
2017 - 2025
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Episode 95: Flashback - How Customers Decide To Buy w/ Eric Berggren

Episode 95: Flashback - How Customers Decide To Buy w/ Eric Berggren

When a company is trying to figure out how to move its product and set itself apart from the competition, the first question in this process should not be, “how are we better than the competition?” B…

00:37:39  |   Tue 19 Mar 2019
Episode 94: Sales Secrets to Close Quickly w/ Chris Orlob

Episode 94: Sales Secrets to Close Quickly w/ Chris Orlob

You’re not as unique as you think you are, and Chris Orlob, senior director of product marketing for Gong.io, increased sales through science, can prove it.

Sales is both an art and a science, and Or…

00:34:37  |   Tue 12 Mar 2019
Episode 93: Leadership Boils down to “Don’t Be an A**hole” w/ Jeffrey Hayzlett

Episode 93: Leadership Boils down to “Don’t Be an A**hole” w/ Jeffrey Hayzlett

In your business, be greater than a leader, be a hero.

It’s not profit over people that will make your business successful—it’s when you combine people and profits that you become a hero.

On a recent B…

00:36:58  |   Tue 05 Mar 2019
Episode 92: Train Your Business Team Like the Navy SEALs w/ Jason Treu

Episode 92: Train Your Business Team Like the Navy SEALs w/ Jason Treu

Are you looking for ways to become a better leader, develop more effective cultures, and increase the impact of your teams and the results they produce?

Jason Treu is an executive coach who focuses o…

00:28:43  |   Tue 26 Feb 2019
Episode 91: Flashback - Challenges in a Dynamic Industry w/ Jim Dolce

Episode 91: Flashback - Challenges in a Dynamic Industry w/ Jim Dolce

Dynamic industries – those that have gone through significant changes in recent years – have faced a unique set of challenges in sales and product development. FUJIFILM North America Corporation, is …

00:36:14  |   Tue 19 Feb 2019
Episode 90: How to Optimize Employee Learning to Drive Engagement w/ Isaac Tolpin

Episode 90: How to Optimize Employee Learning to Drive Engagement w/ Isaac Tolpin

Employee learning has always been a challenge. More than ever, it's a crucial component of any organization. But how can it be meaningful and serve as a driver to boost engagement? Isaac Tolpin, Co-F…

00:21:25  |   Tue 12 Feb 2019
Episode 89: Will Scarlett Johansson’s AI Take Over Your Sales? w/ Adam Honig

Episode 89: Will Scarlett Johansson’s AI Take Over Your Sales? w/ Adam Honig

For most of us, it’s a pipe dream. For Adam Honig, Founder and CEO of Spiro, it has become a business that he believes can slay Salesforce.

It all started one Saturday night in 2013 when Honig went t…

00:33:02  |   Tue 05 Feb 2019
Episode 88: Flashback - Staying Ahead of the Curve of Cyber Threats and Data Protection w/ Dorene Rettas

Episode 88: Flashback - Staying Ahead of the Curve of Cyber Threats and Data Protection w/ Dorene Rettas

Data breaches, like the recent Facebook debacle, have put companies of all sizes under increased scrutiny when it comes to data privacy. New data protection laws and regulations, such as the General …

00:27:28  |   Tue 29 Jan 2019
Episode 87: 5 Ways to Get Faster Sales by Slowing Down w/ Brandon Bruce

Episode 87: 5 Ways to Get Faster Sales by Slowing Down w/ Brandon Bruce

Did you know that sometimes the fastest way to get sales is to slow down?

I had a great episode with Brandon Bruce, co-founder and CEO of Cirrus Insight, a customer relationship management applicatio…

00:32:25  |   Tue 22 Jan 2019
Episode 86: Flashback - Matt Lockhart on Business Transformation: Pitfalls, Benefits, and the Cutting Edge

Episode 86: Flashback - Matt Lockhart on Business Transformation: Pitfalls, Benefits, and the Cutting Edge

Change is inevitable. Whether you’re working for a small business, or a company of forty thousand people, at some point you’re going to go through some sort of major organizational change.

On this ep…

00:37:03  |   Tue 15 Jan 2019
Episode 85: Using Core Competencies Instead of Personality Tests to Find the A Players w/ JB Bush & Liz Roche

Episode 85: Using Core Competencies Instead of Personality Tests to Find the A Players w/ JB Bush & Liz Roche

You can’t choose your sales team like you choose dinner.

“Smells good, looks great on the menu...” “Wait, that’s what I ordered?”

So many leaders hire based on non-quantifiable measurements.

They use…

00:31:17  |   Tue 08 Jan 2019
Episode 84: How to Avoid a One Night Stand with your Customers w/ Sangram Vajre

Episode 84: How to Avoid a One Night Stand with your Customers w/ Sangram Vajre

Human experience is everything. To build an effective ABM strategy, you need to take the time and build relationships.
Joining us is Sangram Vajre, host of the FlipMyFunnel, podcast who chats with us…

00:24:15  |   Tue 18 Dec 2018
Episode 83: Webinars are not Dead!

Episode 83: Webinars are not Dead!

Webinars are not dead. In fact, when done right, they can take on a life of their own in many unique ways. Todd Earwood, CEO of MoneyPath, sat down to chat with us on how webinars can be an effective…

00:36:15  |   Tue 11 Dec 2018
Episode 82: How Healthcare is Driving Thought Leadership Through Video w/ Jennifer Sparks

Episode 82: How Healthcare is Driving Thought Leadership Through Video w/ Jennifer Sparks

When thinking about a Vlog, healthcare might not be the first industry you think of. Jennifer Sparks, Director of MarCom at Clearwave, joins us to chat about how they are driving thought leadership t…

00:28:51  |   Tue 04 Dec 2018
Episode 81: Amanda Moriuchi on How Do you Keep your Sales Teams Focused? Truth in Sales & Equal Pay

Episode 81: Amanda Moriuchi on How Do you Keep your Sales Teams Focused? Truth in Sales & Equal Pay

What happens when your sales teams get too emotionally attached to prospects? How do you help them stay focused and keep leads rolling-in? Amanda Moriuchi, Co-Founder of AppIt Ventures, joins us to c…

00:29:07  |   Tue 13 Nov 2018
Episode 80: Todd Caponi on the Necessity and Success of Transparency in Sales

Episode 80: Todd Caponi on the Necessity and Success of Transparency in Sales

There is power in transparency in every aspect of your business.

Todd Caponi, the author of The Transparency Sales, has been in the sales trenches for many years.  He says that transparency is criti…

00:41:15  |   Tue 06 Nov 2018
Episode 79: Darren Stordahl on 3 Ways to Get Your Team On Board With a New Sales Method

Episode 79: Darren Stordahl on 3 Ways to Get Your Team On Board With a New Sales Method

Is your selling method not working anymore? Have you and your sales team been doing the same thing without any new results? It’s probably time to pick a new method of approach.

But picking a new sale…

00:27:51  |   Tue 30 Oct 2018
Episode 78: Simon Thompson on The Power of Content Creation and Using Podcasts to Build Authority

Episode 78: Simon Thompson on The Power of Content Creation and Using Podcasts to Build Authority

Podcasts. We’ve all listened to them. But how do you get your target audience to choose the right ones to listen to – yours? 

Over the past several years there’s been a tremendous popularity increase…

00:24:14  |   Tue 23 Oct 2018
Episode 77: Chuck Frydenborg and Mariana Just on Account Based Sales & Marketing: Often Discussed, Rarely Understood

Episode 77: Chuck Frydenborg and Mariana Just on Account Based Sales & Marketing: Often Discussed, Rarely Understood

Often discussed but rarely understood, account based sales and marketing are the new buzzwords of industry. How has this new approach changed B2B sales?

To find out, we invited Chuck Frydenborg and M…

00:47:20  |   Tue 16 Oct 2018
Episode 76: James Carbary on the Fastest Way to Establishing B2B Relationships using Content Based Networking

Episode 76: James Carbary on the Fastest Way to Establishing B2B Relationships using Content Based Networking

Everyone agrees that relationships are incredibly important in business. But nobody is talking about how to consistently create those relationships, strategically… Well, all except for one:

James Car…

00:23:47  |   Tue 09 Oct 2018
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