The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
When a company is trying to figure out how to move its product and set itself apart from the competition, the first question in this process should not be, “how are we better than the competition?” B…
You’re not as unique as you think you are, and Chris Orlob, senior director of product marketing for Gong.io, increased sales through science, can prove it.
Sales is both an art and a science, and Or…
In your business, be greater than a leader, be a hero.
It’s not profit over people that will make your business successful—it’s when you combine people and profits that you become a hero.
On a recent B…
Are you looking for ways to become a better leader, develop more effective cultures, and increase the impact of your teams and the results they produce?
Jason Treu is an executive coach who focuses o…
Dynamic industries – those that have gone through significant changes in recent years – have faced a unique set of challenges in sales and product development. FUJIFILM North America Corporation, is …
Employee learning has always been a challenge. More than ever, it's a crucial component of any organization. But how can it be meaningful and serve as a driver to boost engagement? Isaac Tolpin, Co-F…
For most of us, it’s a pipe dream. For Adam Honig, Founder and CEO of Spiro, it has become a business that he believes can slay Salesforce.
It all started one Saturday night in 2013 when Honig went t…
Data breaches, like the recent Facebook debacle, have put companies of all sizes under increased scrutiny when it comes to data privacy. New data protection laws and regulations, such as the General …
Did you know that sometimes the fastest way to get sales is to slow down?
I had a great episode with Brandon Bruce, co-founder and CEO of Cirrus Insight, a customer relationship management applicatio…
Change is inevitable. Whether you’re working for a small business, or a company of forty thousand people, at some point you’re going to go through some sort of major organizational change.
On this ep…
You can’t choose your sales team like you choose dinner.
“Smells good, looks great on the menu...” “Wait, that’s what I ordered?”
So many leaders hire based on non-quantifiable measurements.
They use…
Human experience is everything. To build an effective ABM strategy, you need to take the time and build relationships.
Joining us is Sangram Vajre, host of the FlipMyFunnel, podcast who chats with us…
Webinars are not dead. In fact, when done right, they can take on a life of their own in many unique ways. Todd Earwood, CEO of MoneyPath, sat down to chat with us on how webinars can be an effective…
When thinking about a Vlog, healthcare might not be the first industry you think of. Jennifer Sparks, Director of MarCom at Clearwave, joins us to chat about how they are driving thought leadership t…
What happens when your sales teams get too emotionally attached to prospects? How do you help them stay focused and keep leads rolling-in? Amanda Moriuchi, Co-Founder of AppIt Ventures, joins us to c…
There is power in transparency in every aspect of your business.
Todd Caponi, the author of The Transparency Sales, has been in the sales trenches for many years. He says that transparency is criti…
Is your selling method not working anymore? Have you and your sales team been doing the same thing without any new results? It’s probably time to pick a new method of approach.
But picking a new sale…
Podcasts. We’ve all listened to them. But how do you get your target audience to choose the right ones to listen to – yours?
Over the past several years there’s been a tremendous popularity increase…
Often discussed but rarely understood, account based sales and marketing are the new buzzwords of industry. How has this new approach changed B2B sales?
To find out, we invited Chuck Frydenborg and M…
Everyone agrees that relationships are incredibly important in business. But nobody is talking about how to consistently create those relationships, strategically… Well, all except for one: