1. EachPod

The B2B Revenue Executive Experience - Podcast

The B2B Revenue Executive Experience

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Sales Management Business Entrepreneurship Marketing Startup Entrepreneur
Update frequency
every 11 days
Average duration
32 minutes
Episodes
354
Years Active
2017 - 2025
Share to:
Episode 175: Purpose Drives Profits: How to Really Be Customer-Centric w/ Lisa McLeod

Episode 175: Purpose Drives Profits: How to Really Be Customer-Centric w/ Lisa McLeod

A noble purpose isn’t something that just happens.

 

It’s not like you need Bill Gates’ success to have one.

 

In reality, it’s the other way around. 

 

Today, I’m joined by Lisa McLeod, best-selling…

00:33:14  |   Tue 13 Oct 2020
Episode 174: Why You’re Looking at Investments Wrong w/ Jonathan DeYoe

Episode 174: Why You’re Looking at Investments Wrong w/ Jonathan DeYoe

Financial planning has always seemed like voodoo to me.

 

Luckily, I have a podcast and can interrogate the experts.

 

Turns out, there are only 3 things you need to do for successful financial plann…

00:23:55  |   Tue 06 Oct 2020
Episode 173: Finding Meaning: Significance vs. Success w/ Aaron Walker

Episode 173: Finding Meaning: Significance vs. Success w/ Aaron Walker

Most people try to find success in life...

 

Good careers. Money. Respect.

 

But how many of us try to be significant? 

 

In this episode, I speak with Aaron Walker, Professional Life & Business Coa…

00:28:10  |   Tue 29 Sep 2020
Episode 172: The Science of Customer Connections w/ Jim Karrh

Episode 172: The Science of Customer Connections w/ Jim Karrh

Opportunity generation ultimately drives revenue. 

 

And it comes down to the interplay between 3 things:

 

Message, messenger and management habits. 

 

To learn more about how these play off each ot…

00:33:36  |   Tue 22 Sep 2020
Episode 171: Your Value Prop Is About Pain Points, Not Marketing Terms w/ Adam Springer

Episode 171: Your Value Prop Is About Pain Points, Not Marketing Terms w/ Adam Springer

You’ve got a great product. Its value is so obvious that it’s going to sell itself.

 

You’ve just got to build it and the customers will come, right?

 

Wrong.

 

It’s not about the features, it’s abou…

00:23:15  |   Tue 15 Sep 2020
Episode 170: Better Communication Through Conversational Texting w/ Jonathan Pogact

Episode 170: Better Communication Through Conversational Texting w/ Jonathan Pogact

No one likes having dinner interrupted by a phone call.

 

And no one buys when they are unhappy.

 

So, how can we reach our prospects in a manner and time that’s convenient for them?

 

In this episod…

00:25:07  |   Tue 08 Sep 2020
Episode 169: Beyond Effectiveness: A Good Leader Should Actually Be Good w/ Peter Montoya

Episode 169: Beyond Effectiveness: A Good Leader Should Actually Be Good w/ Peter Montoya

There is more to being a good leader than being effective. 

 

A good leader needs to actually be good. 

 

Peter Montoya, Owner at Peter Montoya, Inc and author of The Brand Called You, came on the s…

00:32:32  |   Tue 01 Sep 2020
Episode 168: How Business Conversations Are Changing w/ Jim Benton

Episode 168: How Business Conversations Are Changing w/ Jim Benton

Has the pandemic made you worried to say the wrong thing?

 

How has it changed how you talk with clients?

 

When the world changes, business conversations change. And it helps to know how others are …

00:20:03  |   Tue 25 Aug 2020
Episode 167: Why Podcasting Will Get You More Leads w/ Jessica Rhodes

Episode 167: Why Podcasting Will Get You More Leads w/ Jessica Rhodes

Why do I appear on podcasts (and host my own)? 

 

Simple: It works.

 

It builds your brand, gets your name out there and attracts clients.

 

Everyone wants more leads and hopping on a podcast is one …

00:18:26  |   Tue 18 Aug 2020
Episode 166: This Is How You Increase You SMB’s Sales Effectiveness w/ Rene Zamora

Episode 166: This Is How You Increase You SMB’s Sales Effectiveness w/ Rene Zamora

I’ve seen a lot of small businesses struggle with sales teams. 

 

There are several reasons why, but there’s good news…

 

You can fix all of them.

 

To explain how and help you get your small busines…

00:25:13  |   Tue 11 Aug 2020
Episode 165: Differentiation Is More Than Your People, Culture & Values w/ Chala Dincoy

Episode 165: Differentiation Is More Than Your People, Culture & Values w/ Chala Dincoy

What makes your company special?

 

Is it your people? Experience? Customer service?

 

Probably not. Everyone says that about their company. And if you’re saying the same thing as everyone else, you m…

00:44:50  |   Tue 04 Aug 2020
Episode 164: A Guide to Post-Sale Revenue Generation w/ Michael Tuso

Episode 164: A Guide to Post-Sale Revenue Generation w/ Michael Tuso

When the sale’s over... 

 

What do you do to generate more revenue?

 

Today I’m speaking with Michael Tuso, Director of Revenue Performance at Chili Piper, to find out the best ways to generate post-…

00:24:24  |   Tue 28 Jul 2020
Episode 163: Never Underestimate the Power of Communication w/ Dr. Ethan Becker

Episode 163: Never Underestimate the Power of Communication w/ Dr. Ethan Becker

As toddlers, if we are around other humans…

 

We can’t help but learn to communicate. We all learn how. 

 

But we could all benefit from doing it more effectively. 

 

Today, Dr. Ethan Becker, Preside…

00:31:02  |   Tue 21 Jul 2020
Episode 162: Better Content Means More Leads w/ Brad Smith

Episode 162: Better Content Means More Leads w/ Brad Smith

Everybody wants more leads...

 

And when it comes to getting more leads, content is king. 

 

Put simply: If you want more leads, you need better content.

 

On our show today we have the king of conte…

00:22:03  |   Tue 14 Jul 2020
Episode 161: Why Experience is the Key to Unlocking Digital w/ Bob Berry

Episode 161: Why Experience is the Key to Unlocking Digital w/ Bob Berry

Everyone loves throwing around the word “experience.”

 

Buyer, employee, customer, insert-anything-here experience...

 

Is it a platitude? How do you actually make sure you put experience at the fore…

00:23:42  |   Tue 07 Jul 2020
Episode 160: How to Stop Managing & Start Coaching w/ Sarah Wirth

Episode 160: How to Stop Managing & Start Coaching w/ Sarah Wirth

The path to leadership is broken. 

 

We spend so little time developing leaders.

 

And when we do, we create managers when we need coaches. 

 

On today’s show, Sarah Wirth, President at EcSell Instit…

00:26:27  |   Tue 30 Jun 2020
Episode 159: How to Fix Your Broken LinkedIn Lead Generation w/ Dana Lindahl

Episode 159: How to Fix Your Broken LinkedIn Lead Generation w/ Dana Lindahl

If you’re losing money on a product, what do you do?

 

Do you rush to double production? No...? 

 

Then why are you doing exactly that with your broken lead-gen strategy? 

 

It’s something Dana Linda…

00:28:08  |   Tue 23 Jun 2020
Episode 158: The Role of the Website in an Increasingly Digital World w/ Ray van Hilst

Episode 158: The Role of the Website in an Increasingly Digital World w/ Ray van Hilst

Websites. 

 

Everybody’s got one. Maybe you spent tens or hundreds of thousands of dollars on yours. Or maybe your son built it for free. 

 

Whatever the case, one thing has become abundantly clear, …

00:29:50  |   Tue 16 Jun 2020
Episode 157: How are You Arming Your Team for the Crisis? w/ Dustin Deno

Episode 157: How are You Arming Your Team for the Crisis? w/ Dustin Deno

It’s become a cliché almost instantly, but “the new normal” is so apt. 

Even if you were remote before, now every day is take-your-kid-to-work day. Everyone’s navigating a new normal. But leaders nee…

00:22:43  |   Tue 09 Jun 2020
Episode 156: How to Close More Leads Using Video w/ Charles Alexander

Episode 156: How to Close More Leads Using Video w/ Charles Alexander

With or without a pandemic, today’s world runs on video. 

 

But that camera in your pocket doesn’t make you Fellini.

 

How can you close more leads with videos people actually want to watch?

 

My lat…

00:22:07  |   Tue 02 Jun 2020
Disclaimer: The podcast and artwork embedded on this page are the property of Cory Cotten-Potter. This content is not affiliated with or endorsed by eachpod.com.