The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
A noble purpose isn’t something that just happens.
It’s not like you need Bill Gates’ success to have one.
In reality, it’s the other way around.
Today, I’m joined by Lisa McLeod, best-selling…
Financial planning has always seemed like voodoo to me.
Luckily, I have a podcast and can interrogate the experts.
Turns out, there are only 3 things you need to do for successful financial plann…
Most people try to find success in life...
Good careers. Money. Respect.
But how many of us try to be significant?
In this episode, I speak with Aaron Walker, Professional Life & Business Coa…
Opportunity generation ultimately drives revenue.
And it comes down to the interplay between 3 things:
Message, messenger and management habits.
To learn more about how these play off each ot…
You’ve got a great product. Its value is so obvious that it’s going to sell itself.
You’ve just got to build it and the customers will come, right?
Wrong.
It’s not about the features, it’s abou…
No one likes having dinner interrupted by a phone call.
And no one buys when they are unhappy.
So, how can we reach our prospects in a manner and time that’s convenient for them?
In this episod…
There is more to being a good leader than being effective.
A good leader needs to actually be good.
Peter Montoya, Owner at Peter Montoya, Inc and author of The Brand Called You, came on the s…
Has the pandemic made you worried to say the wrong thing?
How has it changed how you talk with clients?
When the world changes, business conversations change. And it helps to know how others are …
It builds your brand, gets your name out there and attracts clients.
Everyone wants more leads and hopping on a podcast is one …
I’ve seen a lot of small businesses struggle with sales teams.
There are several reasons why, but there’s good news…
You can fix all of them.
To explain how and help you get your small busines…
What makes your company special?
Is it your people? Experience? Customer service?
Probably not. Everyone says that about their company. And if you’re saying the same thing as everyone else, you m…
When the sale’s over...
What do you do to generate more revenue?
Today I’m speaking with Michael Tuso, Director of Revenue Performance at Chili Piper, to find out the best ways to generate post-…
As toddlers, if we are around other humans…
We can’t help but learn to communicate. We all learn how.
But we could all benefit from doing it more effectively.
Today, Dr. Ethan Becker, Preside…
Everybody wants more leads...
And when it comes to getting more leads, content is king.
Put simply: If you want more leads, you need better content.
On our show today we have the king of conte…
Everyone loves throwing around the word “experience.”
Buyer, employee, customer, insert-anything-here experience...
Is it a platitude? How do you actually make sure you put experience at the fore…
The path to leadership is broken.
We spend so little time developing leaders.
And when we do, we create managers when we need coaches.
On today’s show, Sarah Wirth, President at EcSell Instit…
If you’re losing money on a product, what do you do?
Do you rush to double production? No...?
Then why are you doing exactly that with your broken lead-gen strategy?
It’s something Dana Linda…
Whatever the case, one thing has become abundantly clear, …
It’s become a cliché almost instantly, but “the new normal” is so apt.
Even if you were remote before, now every day is take-your-kid-to-work day. Everyone’s navigating a new normal. But leaders nee…
With or without a pandemic, today’s world runs on video.
But that camera in your pocket doesn’t make you Fellini.
How can you close more leads with videos people actually want to watch?
My lat…