The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we’ve covered together.
To that end, I’ll be periodically resharing some of my favorite episo…
This quarter, you're falling behind and worried you won’t make your sales goals. Taking a look at your sales team, you realize that if everyone could just sell like your top earners, you’d be way ahe…
So your lead generation channels have reached a plateau and your sales operation is stuck in second gear. There’s enough happening to get by but that electrifying atmosphere is waning. You’re wonderi…
Your top SDR has spent all night brushing up on B2B sales tips. They make their way to the first prospect, who happens to be a high-ranking military official. Little do they know, those B2B tips are …
The meeting you have tomorrow is with the sales team. You’re anticipating a sleepless night. As you sharpen your pitchfork, you wonder why no one’s solved the alignment problem between sales and mark…
This last year brought a lot of changes that range the gambit from internal organizational improvements to reimagining and shifting outbound marketing.
This evolution has fostered a new constant awar…
You have your ideal customer persona nailed down. You know the problems they have and why they should choose your company over your competitors to solve them. You’ve spent a great deal of time learni…
Your new startup has got a killer product, which deserves a best-in-class sales process, so you hire someone with a track record of success at your favorite company — the one you most want to emulate…
If you’ve ever been through an acquisition, you know there are a lot of moving parts to it. It’s a tough thing to pull off in a year.
Could you imagine going through 33 in 13 years?
Joseph Fung, CEO of Uvaro and host of "The Seller's Journey' Podcast, chats with Chad about the generational differences we're seeing in sales, the new challenges companies are facing, and how it rel…
You’ve just introduced yourself to an important prospect. It went well, but you want to make sure that great first impression resonates by sending a gift. It needs to be something unique that always …
You’ve just been promoted to a leadership position. You’ve worked hard to get here but, now that you have, you’ve started worrying about your new responsibilities. You don’t just want to be a leader …
You have an important sales call and you’re ready for it. You’ve done your research, you’ve rehearsed objections, you know everything about the product and exactly how it solves your customer’s probl…
Like any good seller, you want to sharpen your outreach weapons. In search of more killer tactics, you read every book, listen to every podcast, attend every seminar, enroll in every course, and inte…
Before the pandemic, you used a variety of channels to connect with your prospects — many of them face-to-face. Then, once social distancing kicked in, you started pumping up the volume on your digit…
You have a great product. You know who your audience is and how to help them solve their problems. Now you just need to get in front of them. You need brand saturation — and these days, that means ge…
You get a sales email — it’s clearly a template targeting anyone 18-75 with a pulse with your name pasted the top. Like any sane person, you delete it and forget about it.
So, why are you still sendi…
Back in the day, having a good SEO meant writing, publishing, backlinks, and never thinking about that strategy again.
Things have changed since then!
On this episode of the B2B Revenue Executive …
In the sales profession, success comes down to passion, grit, and velocity.
Those qualities are there to be discovered, certainly, but more times than not they’re just seeds that need to be watered …
Everyone knows content is critical to success…
Yet so many struggle with creating content effectively at scale.
If you’re one of them, you may need to enlist the help of AI.
Today, I’m speaking wit…