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The B2B Revenue Executive Experience - Podcast

The B2B Revenue Executive Experience

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Management Entrepreneur Entrepreneurship Sales Marketing Business Startup
Update frequency
every 11 days
Average duration
32 minutes
Episodes
355
Years Active
2017 - 2025
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Episode 216: Working Out Your Outreach w/ Habit Formation w/ Liston Witherill *Recaped

Episode 216: Working Out Your Outreach w/ Habit Formation w/ Liston Witherill *Recaped

As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we’ve covered together.

To that end, I’ll be periodically resharing some of my favorite episo…

00:26:15  |   Tue 03 Aug 2021
Episode 215: Transforming Your Sales Org Through Data & Technology w/ Seth Marrs

Episode 215: Transforming Your Sales Org Through Data & Technology w/ Seth Marrs

This quarter, you're falling behind and worried you won’t make your sales goals. Taking a look at your sales team, you realize that if everyone could just sell like your top earners, you’d be way ahe…

00:19:38  |   Tue 27 Jul 2021
Episode 214: Use PR To Build Credibility & Boost Sales w/Mickie Kennedy

Episode 214: Use PR To Build Credibility & Boost Sales w/Mickie Kennedy

So your lead generation channels have reached a plateau and your sales operation is stuck in second gear. There’s enough happening to get by but that electrifying atmosphere is waning. You’re wonderi…

00:26:07  |   Tue 20 Jul 2021
Episode 213: B2B & Public Sector Lead Generation w/Mike Farrell

Episode 213: B2B & Public Sector Lead Generation w/Mike Farrell

Your top SDR has spent all night brushing up on B2B sales tips. They make their way to the first prospect, who happens to be a high-ranking military official. Little do they know, those B2B tips are …

00:24:28  |   Tue 13 Jul 2021
Episode 212: The ABCs of ABM: Account Based Marketing Made Simple w/ Mike Maynard

Episode 212: The ABCs of ABM: Account Based Marketing Made Simple w/ Mike Maynard

The meeting you have tomorrow is with the sales team. You’re anticipating a sleepless night. As you sharpen your pitchfork, you wonder why no one’s solved the alignment problem between sales and mark…

00:26:32  |   Tue 06 Jul 2021
Episode 211: Mastering the Art of Virtual Selling w/ Darrell Amy

Episode 211: Mastering the Art of Virtual Selling w/ Darrell Amy

This last year brought a lot of changes that range the gambit from internal organizational improvements to reimagining and shifting outbound marketing.

This evolution has fostered a new constant awar…

00:33:25  |   Tue 22 Jun 2021
Episode 210: Crafting an Outstanding Experience for Global Brands w/ Kyle Duford

Episode 210: Crafting an Outstanding Experience for Global Brands w/ Kyle Duford

You have your ideal customer persona nailed down. You know the problems they have and why they should choose your company over your competitors to solve them. You’ve spent a great deal of time learni…

00:27:30  |   Tue 15 Jun 2021
Episode 209: How to Establish a Repeatable Sales Process w/ Dan Morris

Episode 209: How to Establish a Repeatable Sales Process w/ Dan Morris

Your new startup has got a killer product, which deserves a best-in-class sales process, so you hire someone with a track record of success at your favorite company — the one you most want to emulate…

00:28:03  |   Tue 08 Jun 2021
Episode 208: You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov

Episode 208: You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov

If you’ve ever been through an acquisition, you know there are a lot of moving parts to it. It’s a tough thing to pull off in a year.

Could you imagine going through 33 in 13 years?

Justin Hartanov, …

00:21:29  |   Tue 01 Jun 2021
Episode 207: Breaking Down Generational Differences in Sales w/ Joseph Fung

Episode 207: Breaking Down Generational Differences in Sales w/ Joseph Fung

Joseph Fung, CEO of Uvaro and host of "The Seller's Journey' Podcast, chats with Chad about the generational differences we're seeing in sales, the new challenges companies are facing, and how it rel…

00:21:01  |   Tue 25 May 2021
Episode 206: Send Gifts That Leave a Lasting Impression w/ Chelsea Martin

Episode 206: Send Gifts That Leave a Lasting Impression w/ Chelsea Martin

You’ve just introduced yourself to an important prospect. It went well, but you want to make sure that great first impression resonates by sending a gift. It needs to be something unique that always …

00:31:56  |   Tue 18 May 2021
Episode 205: What It Means to Be an Inspiring Sales Leader w/ Mark Ebert

Episode 205: What It Means to Be an Inspiring Sales Leader w/ Mark Ebert

You’ve just been promoted to a leadership position. You’ve worked hard to get here but, now that you have, you’ve started worrying about your new responsibilities. You don’t just want to be a leader …

00:23:35  |   Tue 11 May 2021
Episode 204: After COVID, the C-Suite Joins More Calls: Are You Prepared? w/ Thiago Sá Freire

Episode 204: After COVID, the C-Suite Joins More Calls: Are You Prepared? w/ Thiago Sá Freire

You have an important sales call and you’re ready for it. You’ve done your research, you’ve rehearsed objections, you know everything about the product and exactly how it solves your customer’s probl…

00:27:41  |   Tue 04 May 2021
Episode 203: Working Out Your Outreach w/ Habit Formation w/ Liston Witherill

Episode 203: Working Out Your Outreach w/ Habit Formation w/ Liston Witherill

Like any good seller, you want to sharpen your outreach weapons. In search of more killer tactics, you read every book, listen to every podcast, attend every seminar, enroll in every course, and inte…

00:25:58  |   Tue 27 Apr 2021
Episode 202: Why Video Delivers a More Human Customer Experience w/ Darin Dawson

Episode 202: Why Video Delivers a More Human Customer Experience w/ Darin Dawson

Before the pandemic, you used a variety of channels to connect with your prospects — many of them face-to-face. Then, once social distancing kicked in, you started pumping up the volume on your digit…

00:33:47  |   Tue 20 Apr 2021
Episode 201: How to Land Your Company on the First Page of Search w/ Chris Dickey

Episode 201: How to Land Your Company on the First Page of Search w/ Chris Dickey

You have a great product. You know who your audience is and how to help them solve their problems. Now you just need to get in front of them. You need brand saturation — and these days, that means ge…

00:30:10  |   Tue 13 Apr 2021
Episode 200: How to Personalize at Scale Without Losing Velocity w/ Sarah Hicks

Episode 200: How to Personalize at Scale Without Losing Velocity w/ Sarah Hicks

You get a sales email — it’s clearly a template targeting anyone 18-75 with a pulse with your name pasted the top. Like any sane person, you delete it and forget about it.

So, why are you still sendi…

00:23:32  |   Tue 06 Apr 2021
Episode 199: Building Brand Strength Through Search Engine Optimization w/ Ken Knorr

Episode 199: Building Brand Strength Through Search Engine Optimization w/ Ken Knorr

Back in the day, having a good SEO meant writing, publishing, backlinks, and never thinking about that strategy again.

Things have changed since then!

On this episode of the B2B Revenue Executive …

00:33:58  |   Tue 30 Mar 2021
Episode 198: Cultivating Resilient Mindsets to Help Your Sales Reps Thrive w/ Mark Petruzzi & Paul Melchiorre

Episode 198: Cultivating Resilient Mindsets to Help Your Sales Reps Thrive w/ Mark Petruzzi & Paul Melchiorre

In the sales profession, success comes down to passion, grit, and velocity.

Those qualities are there to be discovered, certainly, but more times than not they’re just seeds that need to be watered …

00:40:21  |   Tue 23 Mar 2021
Episode 197: Why Creating Content at Scale Is Easier with AI w/ Jeff Coyle

Episode 197: Why Creating Content at Scale Is Easier with AI w/ Jeff Coyle

Everyone knows content is critical to success…

Yet so many struggle with creating content effectively at scale.

If you’re one of them, you may need to enlist the help of AI.

Today, I’m speaking wit…

00:23:36  |   Tue 16 Mar 2021
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