The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.
If you’re working with midlife women and love solving the problems of insomnia, weight gain, and belly fat with exercise modifications made for menopause, and want more midlife fitness clients… or he…
It’s the best right? Promote affiliates and make money in your jammies! But how? Here are 5 ways (and some ways to enhance those 5 ways).
And a warning… promoting affiliates is an art and a partnersh…
If you’re in a post-pandemic place of needing new life for your virtual fitness business, this may be inspiring. It’s no secret that building wealth includes multiple revenue streams. For instance, y…
First of all, what is a viral reel? Truly it may not be your best goal. Because your business isn’t likely to grow from one viral reel. Now, if you were doing a TEDx talk and it got 10M views, that’s…
In this episode, I’m sharing 5 marketing ideas for Female fitness and health business owners. If you’re stuck.. this will help you get unstuck! They’re not rocket science. But as I’m recording this o…
If you’re not defining a successful fitness business for yourself, you’re going to be more and more unhappy as you grow and scale it.
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If you start out working around the clock without an end i…
Yes, your nutrition recommendations could make your clients fat or bloated.
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Ouch, right?!
Or you… female in midlife yourself or working with them? You absolutely want to listen to this episo…
Faster than an interval training workout I'm going to share 3 ways to increase your email opens (which increases the deliverability of future emails, which:
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I’m rebranding the podcast you’re listening to and there’s a new female fitness entrepreneurs podcast coming soon.
I’ve polled my team. I’ve asked a small group of my private business coaching…
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This is part two, How to Raise Your Rates, in the raise your rates series. In the first, I addressed when to raise your rates including 3 key times. And #2 may shock the Lulu’s off you. The lin…
There are key times and reasons when you want (and NEED) to raise your rates. In this two-part episode series, I’m going to talk first in this episode about WHEN to raise your rates. I’ll give you th…
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Online fitness businesses or virtual studios are the paths many fitness professionals took during the pandemic. Whether you were doing it already, were forced to look at other directions for yo…
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Fitness marketing basics aren’t the sexy, social media influencer, ego-centric increase in fans and followers, and more likes on your recent post.
Fitness marketing basics are simultaneously t…
How do clients enroll in your program? How do you convert them from stranger to follower to subscriber to buyer?
There are potential gaps anywhere in that funnel I just described. The one we’re ta…
There are better fitness marketing tools than a newsletter. There are better fitness marketing tools than Tic Tok if you don’t have a back end that makes sense and attracts new subscribers.
It is we…
Fat burning & weight loss are hot topics uniquely, and together, during menopause. Since for decades, the dogma has been that metabolism slows with age (proven not until about 60 very recently) and t…
If a trainer tells me they hit a plateau and can’t get more clients, I ask them about their email list.
If you aren’t working on growing that email list, chances are that’s a large part of why.
Bef…
How would you like to ask social media advice of someone with over 65 years of fitness marketing experience? Collectively in this episode that’s what we’re giving you. It is with great pleasure I get…
What is personal branding and how do you build your personal brand? It’s connecting to your customer with a personal story.
You can talk about a mix of personal and professional
Every one of women’s hormone phases of a woman’s life provides a unique demand for exercise protocols that are most beneficial. Then you layer in the nuances true of her right now. If you find you’ve…