She Means Fitness Business

This fall fitness is on shaky ground if you're running a gym or studio. These are uncertain times for people. 

A confused mind doesn't do anything. That could mean changes for those who are doing vir…

Fitness professionals…Are you teaching multiple fitness classes a day online?

Running personal training sessions online and doing the workouts with clients?

Feeling beat up, exhausted, tired all the …

If you make either of these two biggest fitness marketing mistakes post pandemic, it will cost you. You’re going to make them totally unintentionally. I mean of course, right? Why would anyone intent…

It’s December 8, 2013. Tears stream down my face as I remove family pictures from the great room in my home...

The year before… 

I had a comfortable 6-figure income, no debt, owned outright a 4200 sq…

The best lessons for fitness & health coaches are always going to come from making mistakes. Let’s face it, if you get it right the first time, you got lucky. You need to know why. So often that come…

Is hiring help on your radar?  Are you at a point you need to hire? 

The start of relationships is always yummy and exciting. The middles are riddled with hiccups and speed bumps, and the ends are ei…

I don’t personal train anymore. Want to know why? 

I don’t work one-on-one any more except in a coaching relationship. I never exercise with a client. And would not advise you to be doing that if you…

People are texting asking me if they can promote my program to their group. 

Carole, who I met a few years ago at an event we were both attending and we’ve been friends on Facebook and see each other…

You don’t really want your social media to go viral! 

What? If you’re hoping, wishing, even trying to create a video that will go viral, (come on, even just a little bit?) I’m about to convince you o…

In this episode, I cover 3 Reasons Your Social Media Isn’t Working.

If your social media isn’t working, don’t give up. Get up, dust yourself off. And let’s do more of what is working right now. Post …

My content was stolen last weekend. An Instagram post I’d shared on February 6, 2021, was almost verbatim copied… by another midlife health coach, who after using my post as if it were her own in whi…

Doing that weekly fitness marketing plan is a must. Whether you decide you need to post four times a day on Facebook, or just once, once a day on Instagram or just every other day, it has to be done.…

How would you like to get twice as much done every day? In half as much time as it normally takes. Well, listen, I’m not going to talk about Tim Ferris’ 4-Hour Week. I think we can all work 4 hours a…

So you're posting regularly you're using Instagram, maybe Facebook, YouTube, Twitter, all the things, but results are dismal. Nobody is really liking, nobody's really commenting and nobody's really s…

Every fitness & health coach should ask a tax strategist questions so they can plan sooner rather than later for expansion and growth. You want to save that money you’re making!

Ever wish you could a…

What do you wish you could ask a lawyer about your fitness business?

It’s your lucky day because I’m going to share some questions with you.

16 Questions to ask a lawyer about your fitness business

1. …

How do you use research as your fitness marketing secret weapon?

Create an engaging opening:

High impact during menopause? Are you thinking that might get you hurt? With the wrong start and progressi…

When they want it, you want to help them, but they say they can’t afford your personal training program, what then?

• If money weren’t an issue…
• Here’s the program components
• Which part of that means …

Are you stuck when it comes to what to do next in your fitness & health coaching business plan (or rebuild)?

I’m going to share 5 MUSTs for your health & fitness coaching business plan in this episod…

How do you know what freebie to create that your ideal customers will find irresistible?

Get to know your customer better than anyone else knows them.

KNOW THEM BEST

Know what they read, what they wa…