She Means Fitness Business

Six years ago, I started writing my third book. I got the idea (first collaboration, because this was not my idea, I have David Newman to thank for that of Do It Marketing) to ask an expert to contri…

Think you need to do more?

So, 27 certifications later, you could be tired, out of cash, and still not have anyone really paying you for all of those “credentials.”

Have you gotten stuck in the certi…

New personal training revenue streams are a welcome topic in 2021. If it was a tough year for you, there’s light ahead. But chances are with vaccines, increased feelings of safety, people are going t…

Hiring a team seem too far off? This episode is about how to make your life easier, run a business better, and learn valuable lessons about communicating right from the beginning... even with one.

If…

If you’re taking the time to post but need to more social media engagement, this is for you. Wondering how you stop getting a handful of comments on a post and start getting some traction?

After obse…

If you’re a female fitness business owner, even a solo personal trainer, and I would include, one working for another business, this is for you.

Because 2020 rocked all our worlds, nowhere as great a…

Live social media sessions are the best possible use of your marketing time for so many reasons. You can repurpose them

• You connect in real time with those interested in you and your topic
• You learn…

You know you need an email service, often called a CRM (customer relationship management). You can’t send from your gmail or your yahoo account if you plan to have a fitness business, be a business w…

Are you a medical fitness professional or want to be? On this episode I catch up with founder of the Medfit Network about the 2020 and what’s a head.

My Guest Lisa Dougherty founded the MedFit Networ…

Burnout among personal trainers is up. Are you at risk? This post shares a new study published in the Journal of Strength & Conditioning Research – ahead of print version.

I’ve written for the fitnes…

Finding it impossible to do your fitness marketing? Here’s how to get it done in less time.

You’re the trainer, the bookkeeper, the advertiser, the marketer… and then you’re the chef, the cleaning la…

If you offer a free consultation to get more clients, you may have any one of these problems:

• Getting people to book sessions
• Getting people to show up for sessions
• Making a sale from the consultati…

Make money in your jammies, they said. Passive revenue, they said. Are you participating in affiliate marketing yet? or unsure of how to get started?

Have you begun to do any affiliate marketing yet?…

So, imposter syndrome. First of all, let's define it, it's that feeling when you're ready to go live but you have this feeling or thought of what's everybody gonna think? what are they going to think…

Trying to get results on Instagram? The platform that's becoming a search engine, a resource for answers your clients are looking for? 

My guest is the founder of Capture Social Group and the Social …

In this episode I share top episodes to grow your fitness business in 2021. From solving superficial problems you can handle today to identifying where you can change bigger systems and strategies fo…

Do you pay yourself first? Meaning both do you pay yourself a wage and do you give yourself time off to recover and time you plan to workout exactly the way you’d tell your clients to?

This post is j…

We’re approaching that time of year when every personal trainer who is committed to a career in fitness needs a new fitness client process. You need a system or a method. And you need to measure whet…

Optimize your organic reach right now for fitness business success in the coming months. No matter when you’re listening (reading) this, it’s time to do this. If you haven’t started early and aren’t …

Posting feverishly without getting results? Fitness professionals social media efforts generally either fall into one of two categories: definitely work or definitely failing. If you’re spending mone…