She Means Fitness Business

Your successful program depends on marketing. The best trainers are not always the most full trainers. The best marketers are always full. What is a launch? How long does a launch take? What con…

Nicole DeBoom wanted pretty and running to be synonymous. And so she made it so. She wanted women of all sizes to feel sexy and strong as they were active. Hers was the first running skirt. Her inspi…

Dr Mike Bracko, an expert on sleep and performance as well as recovery and weight loss shares value-enhancing tips for trainers who want to serve clients optimally. What should you ask on assessments…

Guest And Balance Yoga Lounge owner, Sandy Eimers shares her journey from safe, secure job to entrepenuer. The risks of taking the leap, the risks of not taking it are here. 

The Yoga Teacher's Toolb…

Co-founder of Fitness Business Insider andthe Fitness Consulting and several brands within the fitness industry, Pat Rigsby joins the show for a look into the futre of the personal training industry.…

Behaviour change is a tricky concept. New clients that flood our fitness businesses in January can all but disappear by March. They start and stop before you and again after you. Making big changes i…

Trainer and Fitness Business Owner Philip Search from Richmond VA shares his marketing tactics that are getting him media attention, helping him retain 80% of his clients for at least a year, and hav…

Say Less. Be Concise. In this episode I'll share skills learned from decades of public speaking and the National Speakers Association. Considering all forms of marketing public speaking is ranked as …

If you fail to plan, you plan to fail. All to overused and yet all to infrequently applied. You have the best of intentions. Yet, intentions aren't actions. As a fitness professional in almost any en…

Dr. "Paddy" Ekkekakis, PhD. in Exercise Psychology at Iowa State University joins the show to discuss how fitness professionals can target the inactive segment. He shares insights about whether logic…

Your Number One Source of Word-of-mouth referral is your Facebook page. If you promote you more than you post interesting, funny, and delightful things that make people like, comment and share with t…

If ever there was a time to use video marketing it's now. Now as in 2014 and now as in November. It's pre-season foundation building that will get you a head start on soliciting New Year's Resolution…

You want to Attract More customers, get more Business, and do that you need to Create Content that is uniquely you. We talk marketing and we talk branding all day. Many of us nod and many of us glaze…

We as an industry are not doing a great job reaching 70% of that inactivy market. We are not talking to the right people with the right words. We spent all our time focused on people who are already …

Registered Dietitian Breeze Brown didn't know it at the time but she perfectly went through the steps that would make her bars appealing to a growing number of people with Celiac Disease and professi…