She Means Fitness Business

Do you wish you could connect the dots between time and money you spend on social media and new client revenue?

Do you wish you really knew how to measure success on social?

Do you want more certaint…

Selling is worse than a four-letter word for many fitness professionals. I'll service all day long, but don't ask me to sell is a common theme with trainers I work with. The negative emotion you have…

Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do you toss counting? What works? What works permanently? Part I of II

Connect:

Fit Pro Blog

Fit Pro Pr…

Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do toss counting? What works? What works permanently? Part I of II

Connect:

Fit Pro Blog

Fit Pro Privat…

You can easily get overwhelmed by too much information. Choose one or two things and go for it like your life depends on it. The life of your business does. There is no changing the fact that social …

Dietitian Cassie has not celebrated her 30th birthday yet. She has, however, both had more experience in her business and experienced more success in her business than some experience in twice as lon…

What's your business name doing for you? Is it creating leads? What difference does a name change make? One physical therapy business changes its name and begins getting 5 leads a month compared to e…

If your marketing efforts are hitting the wall it's time to ask some questions. Literally, asking questions of your prospects may be the best way to engage them. If you jump from blog to complimentar…

You need confidence underlying it all. No question. But what's next? You can say you're committed but if you're not doing the things that count you could be running fast in the wrong direction. What …

If you know your customer better than anyone you can build a gift they want more than anything else. You need to walk through several steps and only the very last is actually getting it to a video or…

Fitness professionals miss the most obvious and the most motivating. When you want to brand think out of the box. Real people do extraordinary things every day and dream about it every night. They ar…

Facebook attracts millions of viewers and the largest growth is amoung 65 and older. No matter what your market is they are on Facebook, or their family and friends are and that matters just as much.…

Guest Art McDermott shares his signature "why" story that explains why he is working with Boomers exclusively and why you can too. A prior competitive track athlete and fitness business owner, Art ha…

You can read 10 articles a day from social media to blogs to emails to industry journals. Unfortunately, when we see it in print we tend to belief it more whether it's true and up-to-date or not. I r…

The motivation behind participation evolves. The messages that you send throughout your programs or training relationship with a client also need to evolve. You'll attract more, keep more clients com…

You're on it! Social media! Are you getting the likes, comments and the every powerful share from your posts? Once you understand the six types of people who might connect with you and share and five…

Your price structure should not be based on your experience, the time you've been in the industry, or the time you spend with a client. That's not what typically happens however. Trainers are told, b…

The Weigh Inn page on Facebook is a place for obese peers who are on the journey struggling with weight loss and weight gain to connect. Vist the Inn and Inn Keeper Paula Andrese for a lesson in bran…

Tom Durkin, 36-year fitness industry owner, manager and operating partner has been in and out of multiple fitness businesses daily longer than personal training has been a "thing." He shares successf…

Kristin Mayer Chief Betty of Betty Designs talks starting a business with a fresh idea in a sea of competition, customer service that builds loyalty and the importance of knowing and growing your bra…