The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.
Grow your authority, credibility, and your reach to potential clients with a podcast. It could be one of the easiest ways you increase your social media platforms success and one of the least tapped …
You want both profit and you want to offer value for your personal training programs. Pricing is never easy for a service-oriented business. It doesn't matter if it's fitness or any other industry. H…
Social media doesn't work! That's what I hear. If you're starting with social media posts, tweets, pins and stopping there, you are so right! If you're putting time, energy, and money into social wit…
Promote, advertise, or connect on social media with your prospects? All of the above are viable since unpaid posts are not. Distinguish the relationship you have with fans and followers before you be…
Video marketing strategies will get you found faster than articles, blogs, podcasts and your website. How do you create content and format that works? How do you leverage your video to find local or …
Health coaching is trending upward. The level of strategy, communication skills, and underlying methodology you use in your coaching with clients can distinguish you from the competition. Today I vis…
This is the last 11 of 51 ways to boost your revenue. If you're in the last quarter (or any) of the year and slipping away from your goals, the time to take action is now. More of what works is what …
You won't believe the simplicity, nor the way you've ignored these because you're too "busy." You're never too busy to market! Make it your mantra. It's much too important to next week and next month…
Find there's so much competition that you wonder why or whether you can really be successful in the fitness business? That kind of resistance hits everyone. There's a few things to keep in mind to st…
This is 21-30 out of 50 ways to fitness marketing on and off social in a series that will boost your bottom line. These are marketing things that are working now. Delivered two years ago at an IDEA p…
Fitness marketing opportunities are often missed due to putting out daily fires. The magic in marketing is not in finding the one magic bullet but doing marketing consistently, frequently and religio…
This is 10 fitness marketing steps in a series that includes 50 ways to boost your bottom line. These are marketing things that are working now. Delivered two years ago at an IDEA personal training i…
If you're settling for a paycheck without growth, or finding you're slipping backwards instead of moving forward these 5 reasons will get you off the plateau.
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Five marketing strategies that make or break your customer reach. You may be talking but if they're not listening it's wasting time, energy, and money. Here's out to connect with your customer better…
Today's guestJanice Jaicks Shares Her Journey from Instructor to Presenter to Conference Planner and beyond. She's now a conference planning consultant. You never know where your career will take you…
You've got them. You need to keep them. They aren't all 100% motivated. How do you become the fitness whisperer? Get it in this short segment.
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It's more simple than you think. You can do it. Anyone could. Anyone won't. The question is, knowing what it is, will you?
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If you're putting off implementing because it isn't quite perfect or isn't the right time, this is for you. The value of most things comes from getting 80% of the work done. If you have something out…
We all think someone else has an army of a staff behind their success. Or we think it's easier for them. We think they're a natural at it. The truth is no. Anyone starting out is the staff, the boss,…
Have you created a program you knew would help people and had it flop?
Have you spent time, money and energy promoting programs and still had empty seats?
Do you have great trainers who can't fill pr…