The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.
Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women.
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“I wasn’t marketed to anymore.”
My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images…
Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told …
If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a dec…
What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about you…
Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a po…
Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a cli…
In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes)
Where m…
Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into th…
If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episod…
Is it time to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of yea…
If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:
Exercise
Every hour outside of Exercise
In the exer…
If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:
Exercise
Every hour outside of Exercise
In the exer…
This list of why serving midlife women, the why to be a Menopause Fitness Specialist encompasses it all.
#1 Reason to be a Menopause Fitness Specialist
Legacy. How do you think most women drawn to d…
In this moment of goal setting for next year or your next quarter or half year there is always - at least I hope it’s true for you, someone or something that makes you realize you have been thinking …
No doubt you too are trying to help clients combine intermittent fasting and exercise. I’m sure it’s come up. You may be attempting to do it. You may know their doctor is suggesting it.
But here’s t…
The difference between social media success and a lot of time on social media without success is having a social media marketing strategy.
How often do you post?
How many hashtags do you use?
When you need clients, you need them now. How does 5 new clients in 7 days sound?
What would 5 NEW CLIENTS in the next 7 days do for your business?
And what if you charged each of them 30% MORE th…
This episode may be a little tough love. The way to start making money as a health professional is to stop making excuses.
It’s the same thing I’d say to a woman who wants to start getting stronger o…
Let’s be super clear. Better productivity is about getting more done in less time. THAT last little detail is very important!
Ever finish a busy day feeling like you’ve not really gotten anything k…