She Means Fitness Business

If you want to attract more fitness clients you’ve got to get their attention. Talking about more sleep, drinking more water, and walking are probably not enough. Not unless you do something silly an…

Wonder if you should be an employee or entrepreneur? There are a lot of reasons why I became an entrepreneur. The entire first two weeks of this year it would be very easy to say I’ve done nearly non…

How would you like to give a great interview? Or first, get more media opportunities? Book more podcasts? In order to stand out and get your message out to more people you want to make the most of ev…

This episode is a countdown of the Top Fitness Marketing Podcasts of 2021 (and All Time). I couldn’t resist throwing in some that are huge standouts from prior years (this show is in its 9th season)!

Love or hate small talk, you can make small talk matter big! Here’s how to take the most benign questions and turn them into an opportunity to showcase your work in a way someone becomes intrigued by…

In this series of weekly marketing posts, I’ll help you craft your content so that you can resonate with your ideal customers. I’ll choose an example of some fitness posts that are a good concept but…

Rest assured; I’m going to give you 6 more ways to increase your sales this season. But I’m going to do it a little backhandedly. That is, I’m going to share why your marketing ISN’T bringing you mor…

We all have to deal with strong emotions and yet if you’re an entrepreneur you also have to figure out doing business anyway.

If you’re running a business, no wait really, if you are the business, th…

To fill your health & fitness coaching business, you have to know what to say to close the fitness sale. Or, rather how to open a conversation. 

And it's not what will come out of your mouth first...…

Who doesn’t need and want more revenue generating actions?

Note I said actions and not ideas. My goal is not to give you a list of very good ideas. What I want you to do is treat this like a check li…

Are you starting a new business as personal trainer? You’ll want to listen to this episode. I interview Jen Shaver who is in her second career. We hear here story of starting and growing her personal…

Avoid burnout post pandemic no matter what the reason you have it.

Stop scrambling to compete with someone else.

The best way to beat comparison mode is two things:

• Know your customer better than ev…

If your free fitness consultations fail to convert, you’re not alone. Here’s a look at why and what to do about it.

It’s not a body composition assessment or a movement screen. It’s something that on…

You may think social media doesn’t pay the bills. But it could. In fact, there are plastic surgeons, physical therapists, and fitness pros who got checks from YouTube during COVID that kept them goin…

Having to get things done can either be the best or worst thing for productivity. Some perform well under the gun, others not so much. If you’re in a habit of waiting til the last minute, in other wo…

Are you marketing to active older adults? Successfully? Did you know more than 2/3 of them – especially women - don’t think advertisers understand them? While this episode touches on marketing, we di…

How would you like a Facebook ad formula that works? Yes, please, right?!

No matter if you’re brand new to paid advertising, only thinking about it, but haven’t done any yet, or you’re a veteran but …

Whether you sell fitness & health services by webinar, phone, or in person all of these tips will help you get there.

First, before the meeting:

Set the stage for it being about how we’ll work togeth…

There are two parts to how to present your fee or make an offer and they are:

• Where – meaning what format
• When and what do you say

So, I’m breaking this down into two podcasts because when I went t…

In the year and a half we’ve had it’s nice to hear a fitness business success story. Hang onto your hats because it sounds too good to be true. But founded on listening to what was already working, f…