The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.
Timeline posts that are promotional read like ads. Ads push people away. People come to social media for social awareness, laughter, to see what friends are doing, to get to know you, education -as l…
Better social media posts come from 2 things.
A watched post never boils….oh, that’s pot. But the same is true. If you look at a post every
hour or in 20 hours and think, it didn’t get much engageme…
How would you like to engage more people on every social media post?
Make juicy content and then post stories to bring you TOMA of your account. But stop cannibalizing your own content. I know “they…
Chances are if you don’t have deep pockets you need ways to boost your PR without having to spend thousands of dollars on a PR agency. I’ve got 6 and a list of examples both in the episode and the s…
This episode of things profitable trainers need to know may not be what you expect. There are other practical components of building funnels, writing emails, and creating copy that makes customers bu…
We’ve got fitness marketing secrets for you inside this episode. Every other word is nearly a pearl, a story, or advice for you to recession-proof for this recession/depression that is ahead.
Though…
Your choice of color might be hurting your business. This episode, and the sister episode on Flipping 50©, will be a big eye opener for you.
What benefit could dressing in your eye color or using yo…
Whether you’re overworking because it’s still a side-hustle for you and you can’t let go of that “real job” with real benefits or you’re overdoing all the social media posting and getting no traction…
To earn more you have to have a sense of your value, your distinct difference (sometimes called brand), and you have to believe the transformation you offer is worth it.
Have you cried in a meeting?…
As a health entrepreneur there can be a roller-coaster of emotions. If it attracts you, it excites you. You love everything about health, wellness, fitness and you like reading it, watching it, doing…
Growing your fitness & health coaching business right now may feel overwhelming. Until that is, you realize what steps you need to start, which to stop, and which you’re already doing you need to acc…
What’s your current email frequency? How did you arrive at that? Did you test less or greater email frequency to determine what works best for your audience?
Spoiler alert. This episode dives into t…
If you’re a trainer or health coach with all the certs, and education, a desire to serve and to make a living, it doesn’t matter if you can’t find clients and students for your fitness programs. But…
Coaching midlife clients brings a new set of hormones, conditions, injuries, lifestyle habit challenges and stressors. You should have an equally robust toolbox expansion to go with it.
Consider this…
You can see fitness trainer opportunities or you can see obstacles with gyms at low capacity and so many virtual programs. How would you like to sit down with an expert at getting seen and heard when…
Whether it’s email, blogs, or social media posts, the number of content ideas you need is endless. Before I go further, I will say that having a strategy around your content is crucial for it to be s…
Marketing health is no small task. It’s the biggest part of running a business. Often, a year (or less) into deciding they want to be a health or fitness pro, some of the best pros realize that the t…
Why the psychology for health & fitness professionals today? You love exercise and you crave it… and most of your clients don’t. We’re often so far from clueless or from understanding what that feels…
How to be and how not to be a podcast guest if you want to get booked on a podcast or podcasts and you want to be a favorite guest making those look good and love having you and you want to get asked…
Training women in menopause is an honor. They don’t trust easily. They have been around the block. It’s not their first rodeo. And it comes with an opportunity and responsibility. The opportunity is …