She Means Fitness Business

Business partnerships and collaborations are great opportunities. 

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb

Got a business partner or thinking about…

Your clients may choose to use HRT or avoid HRT... But I propose they could also abuse HRT. 

What to do in both cases… 

I’m going to cut right to the heart of the message.  I want to get your att…

Every communication you use in marketing has two goals (and you know me, I can’t help but add an extra so at the end I tell you the one more that would make the trilogy test of “is this a successful …

You’re human so how you handle mistakes is a need-to-know part of business. In a word, fast, is the Cliff notes here but stick around for this episode. I wish this is something I’d had to listen to a…

This Game-show-like episode I hope will be a fun way to test titles and give you insight that will strengthen your ability to create clear titles (and not confusing) for ANYTHING! 

Plus, in case yo…

Marketing opportunities for your business and personal brand aren’t all the same. At first, you may be tempted to say yes to everything. It’s experience. It’s getting better at being interviewed or s…

Your clients need it. Can you define Metabolic Flexibility? 

Metabolic flexibility refers to the ability of the body to efficiently switch between different fuel sources and adapt to changes in nutri…

Zone 2 training for menopause? Is it the solution to fat loss? If so why, and if not why not? 

Everyone is talking about Zone 2 training. What is it? First, it's important to understand that I use 5 …

The thing I didn’t say in this TEDx talk pertains to you, coach. And it’s this: 

It took making the mistakes first. 

I discovered the science about the serious gap in exercise and sports medicine r…

This episode is such an accidental marketing for health & fitness pros post! Seriously, maybe the universe is sending me a message but I keep getting sent to dating sites. And then an article popped …

I have a friend and colleague who is a little more in-your-face than I am. She and I have different strengths about delivering our messages even though we have similar audiences and even services. 

You promote health. You promote fitness. And ultimately you do now or will want to promote your own products or services. 

But if you feel salesy, or spammy, it’s going to show in your communications…

Let’s examine some fast fixes for social media and make sure you’re optimizing the time and energy you’re spending right now on social.  

Maximize your stories for selling and awareness. 

Optimize …

If you like passive income, you probably want to promote affiliate partners. But there are a few things you want to know as you get started, or get more serious about generating affiliate revenue. Th…

4 Ways Health & Fitness Pros Can Create Income Right Now 

What if you have a dream of a health coaching or fitness training business but the reality is you need to create income right now? As in, tod…

Kilimanjaro with 3 artificial joints; got your attention? Feeling a little tired… after your early morning swim or your HIIT session today? This will give you a new perspective. 

Even better, with ad…

How do you evaluate business expenses to take thoughtful calculated risks? Everything that’s unpredictable is a risk, afterall. And spending money before you make money is a risk. If there are things…

What I wish I knew sooner that 39 years has taught me.

1) It's about them not about you. 

Marketing, emails, speaking would have gone so much better so much sooner had I realized this. Heck, teaching…

What if every workout you created for yourself or clients got even better results? 

Should Trainers Suggest Supplements? 

What’s your stance on that? I believe that in 2023, it’s still and has always…

How would you like to reach more people for free, or potentially get paid for it? Book more interviews. You have to be seen and heard across platforms, in person and digitally. Being visible is a mus…