Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 325
- Years Active
- 2020 - 2025
The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode
This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current stat…
00:55:17 |
Sat 08 Jun 2024
The Chat with ChatGPT and What’s Next for Search Episode
This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our r…
00:57:59 |
Sat 01 Jun 2024
The New Products, New Markets and the Death of the Follower Episode
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing …
00:54:39 |
Sat 25 May 2024
The 5 Steps for Campaign Planning and Apple Crushing It Episode
This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from le…
00:54:21 |
Sat 18 May 2024
The Frontline Marketing with Jeff and The Greatest Story Episode
This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian t…
00:34:55 |
Sat 11 May 2024
The Be Honest and a Social Cocktail in a Walled Garden Episode
Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens.
It’s last week without Jeff, so our host, CMO but “no…
00:40:04 |
Sat 04 May 2024
The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode
This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts f…
00:46:33 |
Sat 27 Apr 2024
The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode
This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the w…
00:42:31 |
Sat 20 Apr 2024
The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode
This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Adv…
00:54:14 |
Sat 13 Apr 2024
The Death of the CMO and Directing Operations with a Cocktail Episode
This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the …
00:50:50 |
Sat 06 Apr 2024
The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode
This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B.
They discuss whether the old Forrester…
00:53:47 |
Sat 30 Mar 2024
The 5 F’in’ Fundamentals, a Book and a Budget Episode
This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing …
00:50:23 |
Sat 23 Mar 2024
The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode
This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his…
00:49:45 |
Sat 16 Mar 2024
The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode
In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shar…
00:49:42 |
Sat 09 Mar 2024
The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode
In this week’s episode, the topic for the Marketing Studio with Jeff Clark, former Forrester Research Director is the concept of the Demand Unit Waterfall created by his old chums at Forrester. Our h…
00:52:53 |
Sat 02 Mar 2024
The RevOps Primer and Storytelling over a Cocktail Episode
In this week’s episode, our host Ian Truscott picks the brains of our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark to learn more about …
00:51:50 |
Sat 24 Feb 2024
The B2B Marketing Lag and Getting Strategic with AI Episode
In this week’s episode, Ian Truscott and our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark discuss some data about the “B2B Marketing La…
00:49:32 |
Sat 17 Feb 2024
The Educational Content and Getting Creative over a Kansas City Cocktail Episode
In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss …
00:59:23 |
Sat 10 Feb 2024
The Trends from Metia and Flaws on a Farm Episode
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Met…
00:48:06 |
Sat 03 Feb 2024
The it's a Sink not a Funnel and Owning Media over a Cocktail Episode
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott, discuss th…
00:56:08 |
Sat 27 Jan 2024
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