Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 325
- Years Active
- 2020 - 2025
The Rose & Rockstar: Is it Time You Reddit?
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:29:39 |
Sat 13 Sep 2025
The Rockstar CMO Studio: Seeking the Hidden Buyer
This week, Jeff Clark, former Forrester Research Director, is back, and he and our host Ian Truscott, discuss some new research into the hidden B2B buyer from Edelman, and, adhering to the Rockstar C…
00:35:16 |
Wed 10 Sep 2025
The Rose & Rockstar: Has Marketing Lost Its Creative Heart?
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:23:17 |
Sat 06 Sep 2025
Cathy on Content: Should CMOs Still Care About CMS?
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott explore whether, in 2025, the term CMS (Content Management Sy…
00:29:31 |
Wed 03 Sep 2025
The Rose & Rockstar: Real Beats Perfect
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:18:30 |
Sat 30 Aug 2025
The Rockstar CMO Studio: 5 F’in’ Things from the Norwest B2B Benchmark Report
This week, Jeff Clark, former Forrester analyst and now Principal Analyst at Cleantech Insiders, is back from vacation, and he and our host Ian Truscott pull five f’in’ things that caught his eye fro…
00:39:47 |
Wed 27 Aug 2025
The Rose & Rockstar - Launching Valuable Friction
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:27:51 |
Sat 23 Aug 2025
The Rockstar CMO Solo: Peering Into the Dark Funnel
This week, with Jeff back on holiday and emboldened by some good feedback from his last solo outing, our host Ian Truscott goes it alone and peers into the so-called dark funnel where 95% of potentia…
00:13:03 |
Wed 20 Aug 2025
The Rose & Rockstar: Efficient AI-Powered Zombie Processes
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:22:44 |
Sat 16 Aug 2025
The Rockstar CMO Studio - The Gartner CMO Quarterly Report
This week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email …
00:35:22 |
Wed 13 Aug 2025
The Rose & Rockstar: The Mullet Content Strategy
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:25:29 |
Sat 09 Aug 2025
The Rockstar CMO Studio: Cathy at CMS Connect
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott grabs her after day 1 of CMS Connect 25, a gathering of content manag…
00:33:56 |
Wed 06 Aug 2025
The Rose & Rockstar - Free Work for Hire
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:22:33 |
Sat 02 Aug 2025
A Rockstar CMO Solo Special: Creating a Real 90 Day Plan
This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process.
Using the fram…
00:21:38 |
Thu 31 Jul 2025
The Rose & Rockstar: Culture Jacking
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:20:36 |
Sat 26 Jul 2025
The Rockstar CMO Studio: 5 F'in' Things That Simon Learned over a Beer
This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of …
00:41:39 |
Wed 23 Jul 2025
The Rose & Rockstar: What are you teaching AI?
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:11:15 |
Sat 19 Jul 2025
The Rockstar CMO Studio: Budget Research Hits
This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports.
Yes, SIX, complet…
00:37:20 |
Wed 16 Jul 2025
The Rose & Rockstar: The Marketing Bar Tab
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:18:04 |
Sun 13 Jul 2025
The Rockstar CMO Studio: Cathy’s Orchestrated Content
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration.
Is it more inside baseball w…
00:28:59 |
Wed 02 Jul 2025
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