Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 325
- Years Active
- 2020 - 2025
The Rose and Rockstar: Educating the LLMs
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:26:28 |
Sat 28 Jun 2025
Rockstar CMO Studio: Budget Benchmarking
This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise client…
00:35:48 |
Wed 25 Jun 2025
The Rose & Rockstar: The From Line
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:25:37 |
Sat 21 Jun 2025
Rockstar CMO Studio: What say you Simon?
This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester An…
00:39:09 |
Wed 18 Jun 2025
The Rose & Rockstar: AI is Fiiiiiine
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:24:28 |
Sat 14 Jun 2025
The Rockstar CMO Studio: 5 F'in' Event Tips
This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning.
Inspired by a recently published report from Fore…
00:36:36 |
Wed 11 Jun 2025
The Rockstar CMO Solo: Creating ART with Content Marketing
As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointmen…
00:38:46 |
Sat 07 Jun 2025
The Rockstar CMO Studio: Cathy on Acquisitions
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquis…
00:34:44 |
Wed 04 Jun 2025
The Rose & Rockstar: Uncommon Value
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:21:20 |
Sun 01 Jun 2025
The Rockstar CMO Studio: Being the Voice of the Market
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of mar…
00:38:09 |
Wed 28 May 2025
The Rose & Rockstar: Epissedomology
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:26:55 |
Sat 24 May 2025
The Rockstar CMO Studio: The Post Sale CMO
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increa…
00:34:03 |
Wed 21 May 2025
The Rose & Rockstar: Short Measures and Podcast Lessons
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:24:12 |
Sat 17 May 2025
Rockstar CMO Studio: The Soft Stuff is the Hard Stuff
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of …
00:38:35 |
Wed 14 May 2025
The Rose & Rockstar: Controversy and Connection
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar…
00:21:50 |
Sat 10 May 2025
The Rockstar CMO Studio: Cathy’s Take on 90 Days
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days.
Some talking p…
00:41:11 |
Wed 07 May 2025
The Rose & Rockstar: Gartner’s Digital Detox Prediction
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host…
00:21:42 |
Sat 03 May 2025
The Rockstar CMO Studio: First 90 Days in The Machine
This week, Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of the 5 F’in’ Marketing Fundamentals - The Campaign.
The Machine, roughly equates to Marketing Oper…
00:35:26 |
Thu 01 May 2025
The Rose & Rockstar: Slowing Down the Vibe
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host…
00:25:15 |
Sat 26 Apr 2025
The Rockstar CMO Studio: First 90 Days of the Campaign
This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign.
The first three fundamentals are primary inputs to …
00:33:29 |
Wed 23 Apr 2025
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