Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 325
- Years Active
- 2020 - 2025
The Rose & Rockstar: Back on the Book
In our fourth visit to the officially renamed virtual bar - The Rose and Rockstar - we continue to dive into the book writing process with the Chief Troublemaker at Seventh Bear and author of several…
00:22:50 |
Sat 08 Feb 2025
The Rockstar CMO Studio: Making the Dream Work with Cathy
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:
The Importance of teamwork in marketing
Understanding team …
00:35:41 |
Wed 05 Feb 2025
The Rose & Rockstar: Writing a Marketing Book
In our third visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares one of his fabulous cockta…
00:28:55 |
Sat 01 Feb 2025
The Rockstar CMO Studio: 5 SNAFUs on the Muse
This week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer's journey, called AMPED (Awareness, Muse, Purchase, Engage and Develop), and leverage Jeff’s expertise in advi…
00:39:27 |
Wed 29 Jan 2025
Rockstar CMO Solo: Tune in to the Business and it’s ICP
Due to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the …
00:38:20 |
Sat 25 Jan 2025
The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?
This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off the greatest hits of their favorite models from AIDA…
00:37:15 |
Wed 22 Jan 2025
The Rose & Rockstar: MQL Gumball Machines and Brand
In our second visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares a simple but classy cockt…
00:25:30 |
Sun 19 Jan 2025
The Rockstar CMO Studio: Aligning Budget and Channels
This week, Jeff Clark is back from his holidays and returns to the marketing studio, where he and host Ian Truscott are inspired by some new research from Spark Toro that they share in a blog article…
00:31:20 |
Thu 16 Jan 2025
The Rose & Rockstar: Connecting through Nostalgia and Tribes
This week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, hosts Ian in our virtual bar, which has also been renamed The Rose and Rockstar, where Robert continues to suggest a…
00:25:18 |
Sat 11 Jan 2025
The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight
It’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays.
This wee…
00:42:27 |
Wed 08 Jan 2025
The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.
The predic…
00:21:57 |
Sat 04 Jan 2025
The Going Solo on Podcasting Episode
It’s quiet in the Rockstar CMO FM studios this week as Ian’s chums take their holiday breaks, and so, without his bandmates, Ian celebrates the 250th episode with a solo, discussing podcasting, if yo…
00:22:13 |
Sat 28 Dec 2024
The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode
This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his tips on how he created a successful content marketi…
01:00:36 |
Sat 21 Dec 2024
The 5 D’s of Personas and Valuable Friction Episode
Cathy McKnight, The Chief Solver of Problems at The Content Advisory, makes her monthly visit to the podcast and shares with Ian their 5 D’s for personal development that their firm has developed, ki…
01:02:31 |
Sat 14 Dec 2024
The 5 Reasons a CMO Gets Fired Episode
It's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before …
00:35:21 |
Sat 07 Dec 2024
The Doing More With Less and Asking Why Episode
It’s budget season, and whether your financial year kicks off in January or April, we need to think about what we are doing next year, especially as various surveys from Forrester, Gartner, and Marke…
00:56:35 |
Sat 30 Nov 2024
The Five Sales Enablement Things and Valuable Friction Episode
This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode.
Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian di…
00:56:33 |
Sat 23 Nov 2024
The Four Takes on Privacy and Relevancy Episode
It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on bu…
00:32:47 |
Sat 16 Nov 2024
The Just Cathy, Chums, Content and Chaos Episode
A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real …
00:35:23 |
Sat 09 Nov 2024
The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode
This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having:
Defined and measurable targets
Data that is curated to address business goals
T…
00:55:53 |
Sat 02 Nov 2024
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