Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 325
- Years Active
- 2020 - 2025
The Rose & Rockstar: The Google Does Not Abide
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host…
00:22:54 |
Sat 19 Apr 2025
The Rockstar CMO Studio: First 90 Days of the Story
This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Story, which is developing a content marketing strategy.
The …
00:30:59 |
Wed 16 Apr 2025
The Rose & Rockstar: It’s Called Marketing
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host…
00:22:15 |
Sat 12 Apr 2025
The Rockstar CMO Studio: Going Nuts for a Masterplan
This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts.
Some talking…
00:34:56 |
Wed 09 Apr 2025
The Rose & Rockstar: Artificially Intelligent
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host…
00:21:43 |
Sat 05 Apr 2025
The Rockstar CMO Studio: Cathy, Fields, and Meadows
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content,…
00:36:29 |
Thu 03 Apr 2025
The Rose & Rockstar: Ignoring Mark Twain
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a fabulous weekend cocktail while our host …
00:22:21 |
Sat 29 Mar 2025
The Rockstar CMO Studio: First 90 Days of Knowledge
This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals - The Know…
00:38:21 |
Wed 26 Mar 2025
The Rose & Rockstar: Are Corporate Websites Dead?
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a wonderful weekend cocktail while our host…
00:26:49 |
Sat 22 Mar 2025
The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)
This week, marketing and revenue operations expert Simon Daniels joins Ian after a two-year break working with Forrester to discuss how we define the discipline of revenue operations, how this sits w…
00:43:40 |
Wed 19 Mar 2025
The Rose & Rockstar: Content, Charisma & Community
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host …
00:21:50 |
Sat 15 Mar 2025
The Rockstar CMO Studio: Cathy Comms Chat
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices that spills into a chat about general management training, personality types, and how employe…
00:28:03 |
Wed 12 Mar 2025
The Rose & Rockstar: Gated Communities
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host …
00:28:44 |
Sat 08 Mar 2025
The Rockstar CMO Studio: Awareness SNAFUs
This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are…
00:36:45 |
Thu 06 Mar 2025
The Rose & Rockstar: Just Say No!
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host …
00:23:52 |
Sat 01 Mar 2025
The Rockstar CMO Studio: Thomas Peham, GEO and Otterly
This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founde…
00:38:08 |
Thu 27 Feb 2025
The Rose & Rockstar: To Gate or Not to Gate?
Our sixth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose.
Over one of his fabu…
00:29:13 |
Sat 22 Feb 2025
The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference
This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:
The Value…
00:33:20 |
Wed 19 Feb 2025
The Rose & Rockstar: Is Marketing Getting Harder?
Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose.
Over one of his fab…
00:26:57 |
Sat 15 Feb 2025
The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff Clark, former Forrester Research Director, was inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement. So, in this episode, he and Ian cover the follo…
00:41:55 |
Wed 12 Feb 2025
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