Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 325
- Years Active
- 2020 - 2025
The Just Robert and CMWorld Episode
This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it’s a short episode due to postponed interviews with Jeff and Cathy.
So this week, we go strai…
00:24:46 |
Sat 26 Oct 2024
The Giving a Shit About B2B Marketing with Cathy and Robert Episode
This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and…
01:03:46 |
Sat 19 Oct 2024
Special Episode - Business Podcasting - Eavesdropping on Keith Smith and Jason Falls
This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are:
Founding the Marketing Podcast…
00:21:40 |
Wed 16 Oct 2024
The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode
This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers' Journeys:
Chose a Published Model that works for your business
Data is the Ultimate Key to Success
Journey Tracking…
01:00:38 |
Sat 12 Oct 2024
The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode
This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:
Identifying Customer Needs
Defining the A…
01:01:09 |
Sat 05 Oct 2024
The Cathy Does Conferences, and Robert Doesn't do the Obvious Episode
This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (M…
01:02:40 |
Sat 28 Sep 2024
The Shiny Things, Smart Strategies, and Marketers That Say "Meh" Episode
In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he’s written for a book called Collecting Jellybeans, published this week. Ian’s chapter is called “Shiny Things …
00:59:22 |
Sat 21 Sep 2024
The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode
In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:
New Markets
Reaction to market c…
00:59:34 |
Sat 14 Sep 2024
The Marketing for Realignment and Gating over a Cocktail Episode
In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from…
01:12:33 |
Sun 08 Sep 2024
The Building a Real ICP and Signal and Noise over a Cocktail Episode
In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run throug…
00:59:01 |
Sat 31 Aug 2024
The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail
This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed:
Marke…
01:09:48 |
Sat 24 Aug 2024
The Good Budget Housekeeper and Renting Success Episode
In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of…
01:03:02 |
Sat 17 Aug 2024
The 5 F'in' STARS and Content Beyond Websites Cocktail Episode
In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with the…
01:01:47 |
Sat 10 Aug 2024
The STARS and a Cocktail of Generalist and Specialists Episodes
Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lifted from Michael D Watkins’ classic business book …
01:02:06 |
Sat 03 Aug 2024
The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode
This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he’s written called “Shiny Things and Smart Strategies: B2B Marketing in the Tec…
00:42:53 |
Sat 27 Jul 2024
The Cathy on Content and Robert on SEO, Expresso and Tequila Episode
This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be disc…
01:02:03 |
Sat 20 Jul 2024
The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he’s writing for a coll…
00:57:23 |
Sat 06 Jul 2024
The Grant Johnson MPI Special Episode
This week, our host Ian Truscott and Jeff Clark, our resident strategy advisor and former Forrester Research Director, are joined by five-time CMO and marketing mentor Grant Johnson, to discuss his M…
00:43:03 |
Sat 29 Jun 2024
The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode
This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020.…
00:56:28 |
Sat 22 Jun 2024
The 5 Steps for Metrics and Authentic Pride Over a Cocktail
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for ov…
00:47:49 |
Sat 15 Jun 2024
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