Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 325
- Years Active
- 2020 - 2025
The Brown M&M's Marketing Rider and the Marketing Talent Crunch Episode
In this week’s episode, in the Marketing Studio, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss th…
00:50:02 |
Sat 20 Jan 2024
The 5 Dysfunctions, Lettuce and Blame Episode
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a …
00:45:42 |
Sat 13 Jan 2024
The 5 F'in' Fundamentals and Robert's Word for 2024 Episode
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the …
00:49:50 |
Sat 06 Jan 2024
The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode
This week, our host, Ian Truscott, celebrates the year with a compilation of clips from some of the 35 guests he’s gone backstage this year with some choice takes on the topics they’ve covered. Inclu…
00:58:51 |
Sun 31 Dec 2023
The Predictable Predictions Episode
As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic…
00:49:55 |
Sat 23 Dec 2023
The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host 3xCMO Ian Truscott discuss…
00:49:58 |
Sat 16 Dec 2023
The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B t…
00:46:41 |
Sat 09 Dec 2023
The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on …
00:49:54 |
Sat 02 Dec 2023
The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode
In this week’s episode, we get a double dose of The Content Advisory as Ian goes backstage with their Chief Problem Solver and Lead Analyst, Cathy McKnight, who returns to share some research their f…
00:55:24 |
Sat 25 Nov 2023
The Creating Content in a World with AI and Script Writing with a Cocktail Episode
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester turns the tables on our host Ian Truscot…
00:41:27 |
Sat 18 Nov 2023
The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at …
00:44:37 |
Sun 12 Nov 2023
The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode
This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company's mark…
00:51:00 |
Sat 04 Nov 2023
The Big Payback of Marketing ROI and the Demise of Twitter Episode
In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing RO…
00:46:23 |
Sat 28 Oct 2023
The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode
In this week’s episode, Ian Truscott asks Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, for some advice on budgeting, and Jeff sha…
00:54:54 |
Sat 21 Oct 2023
The 5 F'in Content Management Challenges and Borrowing Content with a Cocktail Episode
In this week’s episode, Ian Truscott joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, to discuss the five challenges for conten…
00:45:43 |
Sat 14 Oct 2023
The Building a Marketing Team and The Skills of the Magnificent Seven Episode
In this week's episode, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, is back after a couple of weeks away and shares with Ian his…
00:46:58 |
Sat 07 Oct 2023
The Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode
Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble…
00:47:34 |
Sat 30 Sep 2023
The Business Story Type and a Cocktail for a Job That Cares About You Episode
This week Jeff has a week off, and Ian is joined by Matthew Woodget, the business storytelling guy, for his third appearance on the show.
Matthew is a technologist, marketer, and storyteller whose ma…
00:56:36 |
Sat 23 Sep 2023
The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay Acunzo
Continuing last week's topic Jeff Clark, our…
00:48:30 |
Sat 16 Sep 2023
The Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profanity in marketing.
Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Sirius…
00:55:50 |
Sat 09 Sep 2023
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