Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 326
- Years Active
- 2020 - 2025
The Sales Relationship Advice, Backstage with CRM expert Adeola Sole and a Weak Thought Leadership Warning Episode
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) shares some relationship advice for marketers, with seven tips for working more closely wi…
01:09:59 |
Sat 15 Apr 2023
The Picture This With Metrics, Nimble Gravity's Courtney Lindau and the Visible Process Cocktail Episode
This week there is a bit of a measurement theme as Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) continues to dive into marketing metrics, sharing…
01:06:40 |
Sat 08 Apr 2023
The Metrics, Butt Cracks and a Cocktail of Thought Leadership Episode
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio. Following his conversation with Ian last week about OKRs,…
01:11:15 |
Sat 01 Apr 2023
The OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio, and Jeff and Ian discuss OKR (Objectives and Key Results)…
01:08:02 |
Sat 25 Mar 2023
The DAM it's Theresa Regli and a Cocktail of Content with Robert Rose Episode
As Jeff is still away, Ian Truscott has an extended conversation with long-time industry chum, analyst, author, speaker and DAM expert Theresa Regli, Chief Strategist at Vox Veritas Digital.
Theresa …
01:09:29 |
Sat 18 Mar 2023
The TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marketing Cocktail) with Robert Rose Episode
Something a bit different this week as Jeff is away, Ian Truscott has an extended conversation with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight, who’s been a regular …
01:01:31 |
Sat 11 Mar 2023
The Building a Team, Positive Intelligence with Caroline Kay and a Content First Cocktail Episode
This week in the Marketing Studio with Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) Ian Truscott asks how to build an effective marketing team. a…
01:11:18 |
Sat 04 Mar 2023
The Ideal Customer Profile, Casting Visions with Brandi Johnson and Maybe A.I. Needs to Forget the Eggs Episode
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester, guide us through the what, why and how of defini…
01:13:29 |
Sat 25 Feb 2023
The Personal Branding for Execs, Assemblage by Emmanuel Probst and a Cocktail with Dr Seuss Episode
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, developing a personal brand for …
01:12:41 |
Sat 18 Feb 2023
The Podcast Gold Dust, Smart Branding with Dan White and a B2C Cocktail Episode
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, discuss things to consider if yo…
01:15:49 |
Sat 11 Feb 2023
The Do More with Less Groundhog Day, Space Marketing with Izzy and a Lonely Thought in the Virtual Bar Episode
It's groundhog day in the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, talk about th…
00:56:34 |
Sat 04 Feb 2023
The F'in' Fundamentals, Backstage with Shamir Duverseau and a Cocktail for First Party Data Episode
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, reboot the Rockstar CMO…
01:09:26 |
Sat 28 Jan 2023
The Resisting Product Campaign Temptation, Backstage with Leslie Semegran, CMO, VEG and a 150th Episode Cocktail Episode
This week we are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, to discuss the temptation of prod…
01:07:59 |
Sat 21 Jan 2023
The Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Eclectic and Suave Branding with Robert Rose over a Cocktail Episode
This week we are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, who shares his four steps for cre…
01:11:28 |
Sat 14 Jan 2023
The New Year's Marketing Resolutions, Getting an Education with Matt Bailey and a Word for 2023 over a Cocktail Episode
In a packed episode in our first show of 2023, Seth Goldstein, the founder and Principal Creative Director at Goldstein Media drops by with a prediction for the new year. We are back in the Marketing…
01:16:06 |
Sat 07 Jan 2023
The Ending the Year Under the Influence with Jason Falls and Beth Torrie and Robert Rose Makes Predictions with a Cocktail Episode
A long play 12" extended version this week as we close out 2022 with a big year-end show.
As regular guest Jeff Clark enjoys his holiday, Ian Truscott catches up with Jason Falls, who we first met in…
01:22:20 |
Sat 31 Dec 2022
The Metaverse and Marketing Gifts Holiday Special Episode
The metaverse has been a hot topic this year, and as Jeff Clark enjoys a holiday Ian Truscott dives into the topic with omnichannel and digital experience experts Noz Urbina and Mark Demeny. A discus…
01:06:34 |
Sat 24 Dec 2022
The Predictions Pick, Revealing the De-Positioning Secret and Writing with Robots Episode
As we close out 2022 it's predictions season and this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Direct…
01:09:38 |
Sat 17 Dec 2022
The Tech Stack Grinch, 12 Pitfalls for CMOs and a Where Content Lives over a Cocktail Episode
Inspired by a Forrester webinar - Predictions 2023: B2B Marketing - this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and for…
01:17:05 |
Sat 10 Dec 2022
The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf and a Dip into the Purple Ocean with a Cocktail Episode
This week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, about bringing AR…
01:10:17 |
Sat 03 Dec 2022
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