Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 326
- Years Active
- 2020 - 2025
Think Like A Brand #9 - Brand is the Business Case
Welcome to Think Like a Brand, our mid-week shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t.
Who are we? Liz Hig…
00:22:40 |
Wed 30 Nov 2022
The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and a Thanksgiving Cocktail Episode
This week in the Marketing Studio, our host Ian Truscott in the spirit of the holidays, asks Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/For…
01:12:33 |
Sat 26 Nov 2022
Think like a Brand #8 - Coach and Compose with Ramen Noodles
Welcome to Think Like a Brand, our mid-week quick shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t.
Who are we? L…
00:20:50 |
Wed 23 Nov 2022
The Applying Personas, Discover Your Leadership Style with Robert Jordan and a Cocktail of SEO and Content Marketing Episode
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive back into the big t…
01:15:02 |
Sat 19 Nov 2022
The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the big topic …
01:09:03 |
Sat 12 Nov 2022
Think like a Brand #7 - What happened to Marcus?
In this 7th special mid-week mini-episode, Ian Truscott and Liz High complete their dive into her book “Think Like a Brand, Not a Bank” and discuss her favorite of the five principles they've been di…
00:23:11 |
Wed 09 Nov 2022
The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storytelling over a Cocktail Episode
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester inspired by a Forrester …
01:09:33 |
Sat 05 Nov 2022
Think like a Brand #6 - Coach and Compose
In this sixth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week, they share the fifth principle dis…
00:26:11 |
Wed 02 Nov 2022
The Time to Step It Up Marketing Your B2B Tech, Cathy's Uncharted Journey and an Info Dump over a Cocktail Episode
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester discuss the transition t…
01:12:43 |
Sat 29 Oct 2022
Think like a Brand #5 - Product Ain't What it Used to Be
In this fifth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week they share the fourth principle dis…
00:21:07 |
Wed 26 Oct 2022
The Personalization in the Pool, Branding with Todd Irwin and the Nightmare of Tech over a Cocktail Episode
This week our host Ian Truscott finds Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, by the Rockstar CMO Swimming Pool, our portal to hell for a…
01:07:10 |
Sat 22 Oct 2022
Think like a Brand #4 – Cue the Remix!
In this fourth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and they share the third principle discussed in …
00:22:45 |
Wed 19 Oct 2022
The Under the Influence, Dip into DAO's with Film.io co-creator Don Richmond and Marketing Skills over a Cocktail Episode
This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester discusses Influencer marketing in B2B, why it's im…
01:11:25 |
Sat 15 Oct 2022
Think like a Brand #3 - Embrace Tension and Create Contradictions
In this third special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High. In this episode, they share the second principle…
00:23:25 |
Wed 12 Oct 2022
The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar Episode
This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester is inspired by a webinar by Lux Research, "The Hid…
01:06:53 |
Sat 08 Oct 2022
Think Like a Brand #2 - Sometimes Do The Counter-Intuitive Thing
In this second special mid-week mini-episode, Ian Truscott continues to dive into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and in this episode, they share the first princ…
00:23:09 |
Wed 05 Oct 2022
The All That Glitters Ain't Martech Gold, Max Koziolek on Conversational Marketing and a Cocktail with Stakeholders Episode
This week Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his seven lessons for purchasing marketing technology with Ian Truscott in the R…
01:04:06 |
Sat 01 Oct 2022
Think Like A Brand Special #1 - Intro and The Drug of Choice
In this special mid-week mini-episode, Ian Truscott chats with Liz High an insight ninja, marketing strategist and author, who we met on last week's episode.
Liz has worked with virtually every indus…
00:24:52 |
Wed 28 Sep 2022
The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode
This week in the Rockstar CMO Marketing Studio, Jeff Clark, inspired by an article by our chum Forrester's Simon Daniels, gives a primer on Customer Data Platforms (CDPs), discussing why organization…
01:14:01 |
Sat 24 Sep 2022
The Revenue Operations, Galina Sobolev CMO of StyleScan and a Cocktail from Cleveland Episode
This week in the Rockstar CMO Marketing Studio, Jeff Clark and Ian Truscott discuss Revenue Operations, resurrect our previous regular feature, and decide if it's a one-hit wonder or Wonderwall.
Ian …
01:06:42 |
Sat 17 Sep 2022
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