Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 326
- Years Active
- 2020 - 2025
The A.I. and Marketing with Jeff, Brand Strategy and Innovation with Jo and Listening Before Speaking with Robert and a Cocktail Episode
This week our rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings a copy of the New York Times magazine to the penthouse. He and Ian discuss the articl…
01:13:42 |
Sat 23 Apr 2022
The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversion Code and Robert is Managing Up with a Cocktail Episode
This week our resident marketing sage Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings another book to the Rockstar CMO penthouse as we dip into another classic, "The Pyramid…
01:20:10 |
Sat 16 Apr 2022
The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian and a Strategic Cocktail with Robert Episode
This week Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F'in' Marketing fundamental…
01:04:37 |
Sat 09 Apr 2022
The Journeys with Jeff, Tim Hines the Marketing Starter and Robert Unlocks Expertise over a Cocktail Episode
This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, are inspired by listener Irene Nehrkor…
01:20:37 |
Sat 02 Apr 2022
The Jeff Clark's 5th F'in' Marketing Fundamental, Jill Ransome from Jitterbit and a Quantity Versus Quality Cocktail with Robert Rose Episode
This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, complete the Five F'in' Marketing Fund…
01:16:41 |
Sat 26 Mar 2022
The 4th Fin' Marketing Fundamental with Jeff, Content Matters with Cathy and Robert Walks the Tightrope with a Cocktail Episode
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals serie…
01:12:23 |
Sat 19 Mar 2022
The Third F'in' Marketing Fundamental with Jeff Clark, Kerry Cunningham from 6Sense and the Pope in the Pool with Robert Rose Episode
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals serie…
01:12:29 |
Sat 12 Mar 2022
The Jeff on F'in' Research, Rob and Kennedy are Email Marketing Heroes and Robert Measures a Cocktail Episode
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals serie…
01:19:07 |
Sat 05 Mar 2022
The Dream of Data with Steffen Hedebrandt, Branding with Jeff Clark and Making the Donuts over a Cocktail with Robert Rose Episode
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals series…
01:10:26 |
Sat 26 Feb 2022
The F'in' Marketing Fundamentals, Chris Lynch from Mindtickle and a Wicked Problem over a Cocktail Episode
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing…
01:16:51 |
Sat 19 Feb 2022
The Jeff Clark Part II, Influencing with Gordon and Being the Director of your Content Cocktail Episode
This week it's part two of Ian Truscott's interview with our regular expert, Jeff Clark (Principal, Strategic Advisory at Rockstar CMO). We pick up the discussion with Jeff sharing what he's learned …
01:11:52 |
Sat 12 Feb 2022
The Jeff's Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode
This week we celebrate 100 episodes as Ian Truscott interviews our regular expert, Jeff Clark They discuss some priceless advice for new marketers from Jeff's career as a marketing leader for blue-ch…
01:09:56 |
Sat 05 Feb 2022
The Taking the P's, The Serious Business of CSR and Facts Don't Speak for Themselves Episode
We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rock…
01:13:53 |
Sat 29 Jan 2022
The Six Marketing Books, Retail Relevancy and Building a Cocktail While You're Drinking It Episode
An 80's remix of an episode this week as we lose all control of our guests and keep the party going way past closing time.
We kick off by continuing our series on marketing education with our host Ia…
01:28:11 |
Sat 22 Jan 2022
The We Need Education, We Don't Need No Top 10's and Catfishing for a Cocktail Episode
This week we kick off what we suspect will be a long-running series as our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory a…
00:54:13 |
Sat 15 Jan 2022
The Authentic Empathy with Jeff, Brands Don't Win with Stan Bernard and Planning Over a Cocktail with Robert
Good news, Jeff Clark fans, he's back! Former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO, Jeff has returned from his vacation for an authentic c…
01:16:46 |
Sat 08 Jan 2022
The We'll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode
This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls, the man behind this marketing podcast supergroup.
When…
00:56:54 |
Sat 01 Jan 2022
The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode
'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.
This podcast started as a lockdown project, and over the last 85 or…
01:00:12 |
Fri 24 Dec 2021
The Give it to You, Give it to Me, Reputation's Rebecca Biestman and Creative Briefs That Aren't Episode
This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance marketing agency This Is Digital and quotes Ted Ru…
00:53:03 |
Sat 18 Dec 2021
The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that's on Message Episode
This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision.
Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is…
00:53:55 |
Sat 11 Dec 2021
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