Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 326
- Years Active
- 2020 - 2025
The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode
This week, it's peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst communit…
01:15:23 |
Sat 04 Dec 2021
The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode
Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks an…
00:51:31 |
Sat 27 Nov 2021
The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode
This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing …
01:12:44 |
Sat 20 Nov 2021
The Budget Planning and The Only Way Out Is Through a Cocktail Episode
We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For…
01:15:23 |
Sat 13 Nov 2021
The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode
This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be kn…
00:51:17 |
Sat 06 Nov 2021
The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode
This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology.Our guest t…
01:12:53 |
Sat 30 Oct 2021
The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode
This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people.…
01:03:54 |
Sat 23 Oct 2021
The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering…
01:11:22 |
Sat 16 Oct 2021
The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you…
01:11:22 |
Sat 09 Oct 2021
The Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech Episode
After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and for…
00:40:11 |
Sat 02 Oct 2021
The How Did I Tech Here, We Are All Liars and Output after an Epic Fail Cocktail Episode
This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and the…
01:14:48 |
Sat 25 Sep 2021
The Sustainable Jeff, Christina on T for Tech and Robert's Big Picture Cocktail Episode
This week Jeff Clark, Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his two passions marketing and looking after our planet as we discuss the rol…
01:05:37 |
Sat 18 Sep 2021
The Agile Rhapsody, Getting Intentional with Christina Del Villar and Getting Personal Episode
This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester bl…
00:46:02 |
Sat 11 Sep 2021
The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode
This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with …
01:08:30 |
Sat 04 Sep 2021
The Customer Needs, Christina's G in GRIT and it's time for a Proper Job over a Cocktail Episode
This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, esp…
01:02:01 |
Sat 28 Aug 2021
The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode
As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational …
00:54:11 |
Sat 21 Aug 2021
The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan.David Rodnitzky, the founder o…
01:11:39 |
Sat 14 Aug 2021
The Who's Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode
In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE BUSINESS, a hamster, a people-pleaser, a sq…
00:55:08 |
Sat 07 Aug 2021
The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode
This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across g…
01:14:40 |
Sat 31 Jul 2021
The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step …
01:01:25 |
Sat 24 Jul 2021
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