Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 326
- Years Active
- 2020 - 2025
The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode
This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and is …
00:52:09 |
Sat 17 Jul 2021
The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode
This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist, the UK’s only independent…
00:37:05 |
Sat 10 Jul 2021
The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns the brand purpose discussion on its head as we discuss turning a purpose into a…
01:04:12 |
Sat 03 Jul 2021
The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining brand purpose and specifically the hackneyed term "innovative". We've…
00:58:31 |
Sat 26 Jun 2021
The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose.
The topic for the interview this week is voice marketing, and …
01:07:37 |
Sat 19 Jun 2021
The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode
We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forre…
01:00:15 |
Sat 12 Jun 2021
The Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode
We kick off the episode with former VP Principal Analyst for Forrester Research Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this week,…
01:02:42 |
Sat 05 Jun 2021
The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode
You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves. My guest this week is …
01:04:54 |
Sat 29 May 2021
The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode
This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" to discuss marketing orchest…
00:59:32 |
Sat 22 May 2021
The Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail Episode
This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" and discusses Intent Marketi…
00:58:08 |
Sat 15 May 2021
The Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail Episode
This week, "One to Watch, One Hit Wonder or Wonderwall" returns. As my co-host, Jeff Clark, is taking a week off, David McGuire, Creative Director and Co-Owner of Radix Communications, returns to the…
01:05:50 |
Sat 08 May 2021
The Customer Journey, Russ Powell and a Cocktail for the Community Episode
This week, we return to "One Hit Wonder or Wonderwall" with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Custom…
01:03:58 |
Sat 01 May 2021
The Anyway You Want It, Alex Low and 50th Cocktail Episode
This week, we continue to discuss 'Privacy: The Marketers Dilemma' as I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gaini…
00:59:07 |
Sat 24 Apr 2021
The Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode
This week, in our ongoing 'Privacy: The Marketers Dilemma' segment, I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need to …
01:12:30 |
Sat 17 Apr 2021
The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode
This week, we join the conversation about Google's decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at Sir…
01:00:32 |
Sat 10 Apr 2021
The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode
This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisi…
01:01:43 |
Sat 03 Apr 2021
The Acronym Splitters, Irene and a Successful Content Cocktail Episode
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management …
01:05:49 |
Sat 27 Mar 2021
The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the t…
01:00:29 |
Sat 20 Mar 2021
The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode
This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture, but I've had pretty much a 5…
01:04:02 |
Sat 13 Mar 2021
The Educated, Accessible, Curated, Birthday Hot Cocktail Episode
Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by …
01:07:46 |
Sat 06 Mar 2021
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