Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 326
- Years Active
- 2020 - 2025
The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode
Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decid…
01:01:41 |
Sat 27 Feb 2021
The Golden Account Based Favourability Journey to the Virtual Bar Episode
This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment…
01:04:03 |
Sat 20 Feb 2021
The Artificially Intelligent Headless Channels and a Cocktail Episode
It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or techniq…
01:05:27 |
Sat 13 Feb 2021
The Super Bowl, Personalization, B2B Music and a Cocktail Episode
It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pass they might fumble. The half time show features m…
01:09:53 |
Sat 06 Feb 2021
#47 - The Two Jeff's, Personalization, Sequencing and a Cocktail with Robert Episode
In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the Sales Sequence Optimizer, Jeff Swan, and again joins his content mark…
00:59:57 |
Sat 30 Jan 2021
#46 The Hacking Growth with Jeff, Cathy McKnight and Robert's Cocktail Episode
In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and join…
01:04:37 |
Sat 23 Jan 2021
#45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode
In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with…
00:57:37 |
Sat 16 Jan 2021
#44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and …
01:03:55 |
Sat 09 Jan 2021
#43: The Agile Wonderwall, Jeff Clark, Robert Rose and a Happy New Year cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonderwall" and welcomes the new year in the virtual Rockstar CMO bar, with …
00:43:31 |
Sat 02 Jan 2021
#42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to the …
00:56:17 |
Sat 26 Dec 2020
#41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. …
00:50:14 |
Sun 20 Dec 2020
#40: The Remarkable Insights, Jeff Clark, Robert Rose and a Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal Analyst for Marketing Operations at For…
00:56:08 |
Sat 12 Dec 2020
#39: The Doctors Insights, Xenia from Planable, Robert Rose and a Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires t…
00:49:02 |
Sat 05 Dec 2020
#38: The Dr. Bailey's Book, Raj Goodman Anand, Robert Rose and a Thankful Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip into her new book. He chats to entrepreneur, investor, and content agency founder Raj Goodman Anand and ag…
00:44:57 |
Sat 28 Nov 2020
#37: The Swimming Pool, Simon Daniels, Roberts Rose and a Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats to Simon Daniels about MOPs and fractional help, and again retires to the virtual Rockstar CMO bar, with …
00:49:33 |
Sat 21 Nov 2020
#36: The Being Intentional, Dennis Shiao, Robert Rose, and a Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and again retires to the virtual Rockstar CMO bar, with content marketing g…
00:41:32 |
Sat 14 Nov 2020
Rockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, and a Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar CMO, chats to the CEO of Dynamicweb Christian Beer, and again joins Ro…
00:43:19 |
Sat 07 Nov 2020
Rockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for…
00:43:00 |
Sat 31 Oct 2020
Rockstar CMO FM #33: The Sabrina "The Wordpress Witch" Chevannes, Robert Rose, and a Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative, and again retires to the virtual Ro…
00:52:17 |
Sat 24 Oct 2020
Rockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail Episode
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing gur…
00:56:45 |
Sat 17 Oct 2020
Disclaimer: The podcast and artwork embedded on this page are the property of Rockstar CMO. This content is not affiliated with or endorsed by eachpod.com.