Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 326
- Years Active
- 2020 - 2025
The Come Together with Agencies, Andrew Davies from Paddle and Marketing Like we Are Playing Golf with a Cocktail Episode
This week in the Rockstar CMO Marketing Studio, Jeff Clark, former Research Director at SiriusDecisions/Forrester gives his advice on how to work with agencies.
Ian Truscott goes backstage with Andre…
01:11:04 |
Sat 10 Sep 2022
The Product Marketing for Growth, Startup Marketing with Seth Goldstein and Bringing Change over a Cocktail Episode
This week in the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester inspired by an article from the Forrester…
01:06:23 |
Sat 03 Sep 2022
The Enabling our Teams with Jeff, The Trouble with CMOs with Irene and Differentiating over a Cocktail with Robert Episode
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss investing in our teams and marketing enable…
01:08:25 |
Sat 27 Aug 2022
The Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO Apexon and Robert Feels the Need for Communication Episode
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester review a nomination for the Rockstar CMO Swimming …
01:06:27 |
Sat 20 Aug 2022
The Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Marketing at Seurat Technologies and a Tale of Two Martechs with Robert Rose Episode
In the Marketing Studio it's planning season, and Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester are inspired by a blog pos…
01:03:39 |
Sat 13 Aug 2022
The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail Episode
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss an article in The Media Leader that claims…
01:09:47 |
Sat 06 Aug 2022
The Brand Naming with Jeff, PR and Music with Michelle Andersen and Raising the Bar in the Bar with Robert Episode
In the newly rebranded Marketing Studio, Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the process of naming a b…
01:03:23 |
Sat 30 Jul 2022
The Brand Building is Back, Jeff Clark is Back and Robert Rose Brings Back a Classic Cocktail Episode
This week, as our guest postponed when their neighbor's contractor sliced through their internet, Ian Truscott talks about a recent article he wrote on the importance of brand building - Back to Bran…
00:52:19 |
Sat 23 Jul 2022
The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and Robert Suggests an Audit over a Cocktail Episode
As regular guest Jeff Clark is away this week, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. They discuss a presentat…
01:09:06 |
Sat 16 Jul 2022
The Cathy has 7 Things, James Scherer on Content and Robert Knows What He Doesn't Know over a Cocktail Episode
This week as his regular guest is away, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory and they discuss the seven thing…
01:11:54 |
Sat 09 Jul 2022
The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marke…
01:03:59 |
Sat 02 Jul 2022
The Content Sausage Factory, Christopher Willis Returns and is that a Fish in Robert's Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, take their monthly trip to the Rockstar CMO Swimming Pool, our p…
01:10:46 |
Sat 25 Jun 2022
The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robert Advices Reflection over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss a recent report published by LinkedIn - The 5 Principles…
01:11:23 |
Sat 18 Jun 2022
The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss 5 soft spots when implementing marketing technology, wit…
01:11:07 |
Sat 11 Jun 2022
The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin and Investing in Brand over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss tackling the martech industrial complex, with 6 steps for…
01:06:30 |
Sat 04 Jun 2022
The Winning in Change, Harry Morton on Podcasting and Personalisation over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss Winning During Changing Times, covering Jeff's recent art…
01:12:09 |
Sat 28 May 2022
The What the F is PLG with Jeff, Strategy Sprints with Simon Severino and a Cocktail of Data with Robert Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss a new kid on the acronym block - PLG, Product Led Growth,…
01:09:18 |
Sat 21 May 2022
The Dip Into the Swimming Pool with Jeff, Constantly Learning with Lori Jones and Dating Our Content with Robert over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester take a dip into the Rockstar CMO Swimming Pool to review some of …
01:07:55 |
Sat 14 May 2022
The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Grabs a Cocktail (that is not Rented) Episode
This week, in a change to the usual setlist; Ian Truscott and regular guest, Jeff Clark, rockstar strategy advisor and former Research Director at SiriusDecisions/Forrester are joined by Simon Daniel…
01:11:07 |
Sat 07 May 2022
The Jeff Shares Tips for Brand Research, Matthew Woodget has a Great Story and Robert Talks Tech over a Cocktail Episode
This week Ian Truscott chats with our regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research an…
01:12:24 |
Sat 30 Apr 2022
Disclaimer: The podcast and artwork embedded on this page are the property of Rockstar CMO. This content is not affiliated with or endorsed by eachpod.com.