Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
- Update frequency
- every 4 days
- Average duration
- 51 minutes
- Episodes
- 325
- Years Active
- 2020 - 2025
The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led.
Ian then joins Jeff Clark, our resident Rockstar CMO strategic ad…
00:52:39 |
Sat 02 Sep 2023
The Dilya, Demand Generation and Look to the Right of the Publish Button Episode
We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying about whether all of their ideas have already bee…
00:53:21 |
Sat 26 Aug 2023
The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead.
Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former…
00:52:38 |
Sat 12 Aug 2023
The B2B Pain to Aspiration, is LRM a Thing and A Hi-Ball Cocktail of Differentiation Episode
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations.
Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Resear…
00:50:25 |
Sun 06 Aug 2023
The Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar Episode
As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them.
Ian goes backsta…
01:04:19 |
Sat 29 Jul 2023
The Ian Goes Solo with FOFU, the Entrepreneur's Enigma Interview and Marketing Does not Ruin Cocktails Episode
In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flie…
00:44:46 |
Sat 22 Jul 2023
The Hits and Misses of B2B Influence, Todd Irwin is Back on Brand and an Audience Building Cocktail Episode
This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst exper…
01:09:47 |
Sat 15 Jul 2023
The Five F'in' Personas, The Return of The Business Storytelling Guy, Matthew Woodget and Facts and Truths over a Cocktail Episode
This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff describ…
01:16:40 |
Sat 08 Jul 2023
The Creating Personas in 5 F'in' Steps, Cathy on Composability and Sailing with a Cocktail into the Economy Episode
This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' s…
01:12:20 |
Sat 01 Jul 2023
The See Your ICP, Backstage with Tim Ringel from Meet the People and There are 3 eyes in this Cocktail Episode
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (I…
01:10:40 |
Sat 24 Jun 2023
The Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT in Content Marketing Episode
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring you…
01:09:36 |
Sat 17 Jun 2023
The Jeff's F'in' Campaign Fundamentals, a drop of Vermouth with Jill Jago and Robert is Organising Content with a Cocktail Episode
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals …
01:11:03 |
Sat 10 Jun 2023
The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonics in the Bar Episode
This week our host Ian Truscott joins Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director in the marketing studio where Jeff shares a model for customer marketing.
Ian goe…
01:10:34 |
Sat 03 Jun 2023
The 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CMO and What's Not in the Bar Episode
This week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks th…
01:08:24 |
Sat 27 May 2023
The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar Episode
This week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to…
01:07:55 |
Sat 20 May 2023
The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Becoming Inadvertently Indifferent Episode
This week Ian Truscott stops by the Marketing Studio to join Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark as he shares seven steps for conducting a marketing capabi…
01:11:22 |
Sat 13 May 2023
The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and Robert Chats Without Robot Assistance in the Bar Episode
This week in the Marketing Studio Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark shares his 5 F'in' Marketing Operations fundamentals, sharing with host Ian Truscott …
01:11:30 |
Sat 06 May 2023
The Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode
This week in the Marketing Studio, host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by an article on the Forrester blog by Jessie Johnson, Principal Analyst at Forrester - …
01:14:46 |
Sat 29 Apr 2023
The Jeff on Category Confusion, Rachel Miller Influences B2B and over a Cocktail Robert orders from Dominos Episode
This week in the Marketing Studio host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by a nomination for the Rockstar CMO Swimming Pool from episode 131 by Andrew Davies - Ch…
01:13:24 |
Sat 22 Apr 2023
The Sales Relationship Advice, Backstage with CRM expert Adeola Sole and a Weak Thought Leadership Warning Episode
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) shares some relationship advice for marketers, with seven tips for working more closely wi…
01:09:59 |
Sat 15 Apr 2023
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