Market Proof Marketing: Home Builder Marketing Insights
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
- Update frequency
- every 6 days
- Average duration
- 53 minutes
- Episodes
- 407
- Years Active
- 2018 - 2025
Ep 251: This Is The Worst Time To Be Boring
Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss why you will struggle as a home builder if you can’t market one individual home well…
Ep 250: Focus On What Is Never Going To Change
Kevin Oakley, Jackie Lipinski, and Julie Jarnagin share why focusing on what’s never going to change can be more important than trying …
Ep 248: Stop The Internal Insanity
Kevin Oakley, Andrew Peek, and Jessie Suggs discuss builders going a little bit rogue lately and how to stop the insanity. Plus they touch on why s…
Ep 247: Putting Trust In Your Team
Andrew Peek, Sarah Simmerman, and Julie Jarnagin share their insights on issues that occur from an improperly organized website URL structure and h…
Ep 246: Have Your Tactics Changed Fast Enough with Jeff Shore
Ep 245: Is It Possible To Measure All Marketing Channels?
Kevin Oakley, Andrew Peek, and Jackie Lipinski talk about Ryan Reynolds (A Marketing Genuis?), they do a rapid competitor an…
2022 Follow-Up Survey Bonus Episode
On this very special Market Proof Marketing podcast episode, Jen Barkan and Mike Lyon reveal the 2022 Home Builder Follow-Up Survey, Do Y…
Ep 244: The Transparency Of Home Listings
Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss the balance of transparency in a home listing, knowing when to shift marketing priorities…
Ep 243: Communicating The Vision Of A Home with Steve Ormonde
Ep 242: Favorite Builder Podcasts
Kevin Oakley & Mike Lyon discuss their personal Online Sales and Marketing Summit takeaways, the latest Online Sales benchmark numbers, how …
Ep 241: 2022 Online Sales & Marketing Summit Highlights
Kevin Oakley, Jackie Lipinski, and Julie Jarnagin recap the 2022 Online Sales and Marketing Summit and share their favorite ta…
Ep 240: Stopping the Lag in Home Builder Data with Mike Simonsen
Ep 239: Flow State vs. Clutch State
Kevin Oakley, Julie Jarnagin, and Samantha Kellenberger discuss the flexibility between Flow State (letting things happen) vs. Clutch State (maki…
Ep 238: A Clean Job Site Matters
Kevin Oakley, Andrew Peek, and Jackie Lipinski are getting prepped for the sold-out Online Sales & Marketing Summit in Phoenix. They discuss the valu…
Ep 237: Mastering Master Plan Communities with Cassie Cataline
Ep 236: Why We Are All In Sales
Kevin Oakley, Andrew Peek, and Jen Barkan discuss why you need to define what success looks like to you in your role, why we’re all in sales (includin…
Ep 235: Ads That Facebook Hates
Andrew Peek, Julie Jarnagin, and Bryce Baker discuss the ads that Facebook doesn’t love at the moment. Plus they discuss the marketing lessons learned…
Ep 234: Opendoor and Zillow Partnership Thoughts
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the Opendoor and Zillow partnership, the millennial pause, what is ShowingTime…
Ep 233: Where To Start With SEO
Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss SEO considerations to be aware of and the questions you should be asking to set realistic exp…
Ep 232: Information Filter Failure
Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is information filter failure, how your mental state plays into how you approach any situa…