Market Proof Marketing: Home Builder Marketing Insights
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
- Update frequency
- every 6 days
- Average duration
- 53 minutes
- Episodes
- 407
- Years Active
- 2018 - 2025
Ep 271: The Art of Curating a Successful Conference with Greg Fuson
In this episode, Kevin Oakley sits down with Greg Fuson, Vice Presidents of Events and Experience for PCBC…
Ep 270: Imposter Syndrome
Kevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach orga…
Ep 269: Marketing Coach Power Hour
Kevin Oakley and Jackie Lipinski welcome the newest Do You Convert Marketing Coach, Beth Russell to the team. In this marketing coach power …
Ep 268: Diving Into Home Builder Data with Rick Holmes and Alan Ratner
Ep 267: How To Calm Down A Nervous Team
Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss why website traffic is not a problem for most home builders at this time, why some team…
Ep 266: Online Sales Takeover with Mike Lyon and Jen Barkan
Mike Lyon and Jen Barkan discuss the latest in the online sales world, including how to navigate dialogue across internal t…
Ep 265: Why Marketers Shouldn't Target Themselves
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss how marketers can identify their own marketing biases and learn to keep an …
Ep 264: Is The Spring Selling Season Here?
Kevin Oakley, Andrew Peek, and Samantha Kelleberger review the data and discuss if the spring selling season is here yet. They talk about t…
Ep 263: Stop Pining For The Past
Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss if there's value in creating a new "series" of homes and when a product series program migh…
Ep 262: The Housing Market Today & Beyond with NAHB Chief Economist Dr. Robert Dietz
Ep 261: Calculating Your Cost-Per-Lead
Andrew Peek, Jackie Lipinski, and Bryce Baker discuss how builders can calculate their yearly cost per lead data and why it’s important to know…
Ep 260: Goal Setting: Name It and Claim It
Kevin Oakley, Andrew Peek, and Jessie Suggs present the latest Q4 online sales data, fresh from the source. They also delve into the workin…
Ep 259: CMO Powers, Activate!
Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss the power of a CMO and how they can positively impact their company, if google penalizes comp…
Ep 258: Do You Convert Announces New Creative Director Karla Tuten
Ep 257: A.I. and Its Role in 2023 for Home Builders
Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss how home builders might utilize A.I. for 2023, the 5 reasons why and wh…
Ep 256: Activate Your Skills for 2023
Kevin Oakley, Andrew Peek, and Jen Barkan discuss the home builder services that won't fly for 2023, why the word of 2023 needs either to be Act…
Ep 255: Revenue Supporting Marketing Reports
Kevin Oakley, Andrew Peek, and Bryce Baker share tips on what kind of marketing reports Marketers can build to help support creating reve…
Ep 254: Beware Attribution
Kevin Oakley, Andrew Peek, and Julie Jarnagin explain why leads are useless unless, of course, they are responsive leads. Plus why they warn agains…
Ep 253: Top Behaviors For Consistent Marketing Results
Kevin Oakley, Jackie Lipinski, and Becca Thomas discuss how to prepare your teams for 2023 along with the top 5 behaviors marke…
Ep 252: Online Sales Follow Up With Rachel Starratt
Kevin Oakley and Andrew Peek welcome and introduce the newest Do You Convert team member Rachel Starratt! Rachel shares what it wa…