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Market Proof Marketing: Home Builder Marketing Insights - Podcast

Market Proof Marketing: Home Builder Marketing Insights

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

Tech News Marketing Business News News Business
Update frequency
every 6 days
Average duration
53 minutes
Episodes
407
Years Active
2018 - 2025
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Ep 403: Too Young for Bing?

Ep 403: Too Young for Bing?

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In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team …
00:29:54  |   Thu 11 Sep 2025
Ep 402: A Modern Mirage

Ep 402: A Modern Mirage

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In this episode, Kevin Oakley joins Jackie Lipinski and Beth Russell in the studio to reflect on the fine lines between lying and storytelling…
00:26:57  |   Thu 04 Sep 2025
Ep 401: Zoom Out and Take a Hike

Ep 401: Zoom Out and Take a Hike

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In this episode, Julie Jarnagin and Jackie Lipinski reflect on all things end-of-year mindset, creative messaging, and the joys of not gettin…

00:28:18  |   Thu 28 Aug 2025
Ep 400: Songwriters, Work with Your Singers

Ep 400: Songwriters, Work with Your Singers

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In this milestone 400th episode of Market Proof Marketing, Kevin Oakley, Julie Jarnagin, and Beth Russell share some provocative takes on what…

00:41:48  |   Thu 21 Aug 2025
Ep 399: Office Hours - Attribution You Can Believe In

Ep 399: Office Hours - Attribution You Can Believe In

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    In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed…
    00:43:51  |   Thu 14 Aug 2025
    Ep 398: You Can't Optimize Despair

    Ep 398: You Can't Optimize Despair

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    Julie Jarnagin joins Beth Russell and Jackie Lipinski to talk through burnout, delegation, and the invisible work that keeps marketers stuck. …
    00:38:00  |   Thu 31 Jul 2025
    Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero

    Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero

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    Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should…
    00:27:02  |   Thu 24 Jul 2025
    Ep 396: Leads Don't Pay the Bills

    Ep 396: Leads Don't Pay the Bills

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    Kevin Oakley and Jackie Lipinski break down what sets successful builders apart in a shaky market (and why AI won’t save you if your strategy’…
    00:39:20  |   Thu 17 Jul 2025
    Ep 395: Office Hours with Kevin - Debut Episode

    Ep 395: Office Hours with Kevin - Debut Episode

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    In this debut installment of Office Hours with Kevin, Rachel Spaugh (DYC’s Marketing & Events Manager) sits down with Kevin Oakley for a grounded…
    00:38:47  |   Thu 10 Jul 2025
    EP 394: Ride the Wave or Be Dragged

    EP 394: Ride the Wave or Be Dragged


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    No guests. No segments. Just Kevin, a porch mic, and four surf-side stories from Hilton Head to help you reset your marketing instincts.



    He cover…

    00:12:52  |   Wed 02 Jul 2025
    Ep 393: Rule Bending, Rule Breaking

    Ep 393: Rule Bending, Rule Breaking

    Julie Jarnagin joins Beth Russell and Jackie Lipinski to tease out the topic of how to play by the rules and win. Is your team sliding into a panic-fueled (rule)bender? DYC has got you! Julie, Jackie…
    00:35:00  |   Thu 26 Jun 2025
    Ep 392: The Eye of the Fire

    Ep 392: The Eye of the Fire


    In this episode, Kevin Oakley is joined by Beth Russell and Jackie Lipinski for a discussion that speaks directly to the mental load marketers are carrying right now. They unpack what it means to fee…
    00:28:10  |   Thu 19 Jun 2025
    Ep 391: Homes.com Sets Its Sights on Builders

    Ep 391: Homes.com Sets Its Sights on Builders

    Kevin Oakley is joined by Chris Mumford, CMO of CoStar Group Marketplaces, and Marc Regardie, Senior Director of New Construction at Homes.com. They pull back the curtain on why they want to become t…
    00:44:08  |   Wed 11 Jun 2025
    Ep 390: Punch Above Your Weight with Steve Shoemaker

    Ep 390: Punch Above Your Weight with Steve Shoemaker


    In this episode of Market Proof Marketing, Kevin Oakley is joined by Steve Shoemaker, President of Ideal Homes in Oklahoma…
    00:29:00  |   Thu 05 Jun 2025
    Ep 389: Fix the Pics Before the Price

    Ep 389: Fix the Pics Before the Price


    This week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today’s hom…
    00:40:44  |   Thu 29 May 2025
    Ep 388: Can't Stop, Won't Stop Connecting Ideas

    Ep 388: Can't Stop, Won't Stop Connecting Ideas


    In this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value o…

    00:40:00  |   Wed 21 May 2025
    Ep 387: Books, Buzzwords & Benchmarks

    Ep 387: Books, Buzzwords & Benchmarks


    In this episode of Market Proof Marketing, Jackie Lipinski and Beth Russell reflect on the power of clear communication, clean marketing …

    00:41:23  |   Thu 15 May 2025
    Ep 386: The SEO Lie You Didn't Know You Bought

    Ep 386: The SEO Lie You Didn't Know You Bought


    Kevin, Jackie, and Beth explore why panic marketing leads to bad decisions—and why AI, chatbots, and SEO are still misunderstood tools, not magical solutions. …

    00:52:38  |   Thu 08 May 2025
    Ep 385: Content Is Still King - But Now With Receipts

    Ep 385: Content Is Still King - But Now With Receipts

    In this episode, Kevin, Beth, and Julie tackle the power of foundational marketing—reminding us that great content isn't a tr…

    01:04:32  |   Thu 01 May 2025
    Ep 384: DYC Education Deep Dive – Special Takeover Edition

    Ep 384: DYC Education Deep Dive – Special Takeover Edition


    Special Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in I…
    00:37:49  |   Thu 24 Apr 2025
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