Market Proof Marketing: Home Builder Marketing Insights
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
- Update frequency
- every 6 days
- Average duration
- 53 minutes
- Episodes
- 407
- Years Active
- 2018 - 2025
Ep 383: You’re Not as Ready as You Think
Kevin and Jackie reveal why real preparation means more than feeling ready—it means verifying your tools, processes, and assumptions. …
Ep 382 - Your First 3 Ideas Always Suck
Kevin, Julie, and Jackie unpack the difference between shortcut thinking and strategic depth in marketing—from the value of real buyer …
Ep 381 - The Scooby-Doo Method
Beth, Jackie, and Julie uncover the value of process-driven problem-solving in marketing, from diagnosing odd data spikes to rethinking event st…
Ep 379 - RocketFin or Red Rocket?
Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin …
Ep 378 - 3 Keys To The Spring Market
Story Time:
- $50 gift card prize for top IBS takeaways from All Access members
- Beth shares insights from an Oscar winner that can apply to bu…
Ep 377 - 2025 Builders Show Wrap Up!
The 2025 International Builders' Show (IBS) was a compelling experience for the entire Do You Convert team! It was a memorable event fille…
Ep 376 - The Best Project Management Tool? The One You’ll Use!
Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off …
Ep 375: Builders' Show Pro Tips
Julie Jarnagin and Beth Russell are here for a special Valentine's Day episode! They kick things off looking forward to the 2025 International …
Ep 374: Messaging, Metrics & Moments
Jen Barkan joins the podcast this week for a very special episode with Julie Jarnagin and Kevin Oakley. In Story Time, Julie highlights th…
Ep 373 - When to Speak and When to Listen
Join us for episode 373 as Jackie Lipinski and Julie Jarnagin cover exciting news from DYC's online sales team and upcoming events. …
Ep 372 - See You At The 2025 International Builders' Show!
Join Jackie Lipinski, Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying…
Ep 371 - Relevance Realization
Kevin Oakley is joined this episode by Julie Jarnagin and Beth Russell, and they cover a lot! Kevin announces the VIP List is now open for the 2…
Ep 370 - It's Never About The Money with Michelle Simms-Reiter
Kevin Oakley is joined by a very special guest, Michelle Simms-Reiter, Founder and CEO of Strive Leadership Dev…
Ep 369 - The Venus Metric Trap
Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between contex…
Ep 368 - Leaning Into "New"
Kevin Oakley is joined this episode by Jackie Lipinski and Jessie Suggs for the first full episode of 2025! The team discusses builder wins from D…
Ep 367: Don't Fail Your Realtor Partners In 2025
It's a new year, but there are still a lot of old misunderstandings about how the world has changed after NAR's settlement in…
Ep 366: That's a Wrap, 2024!
Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell! While it may start out sounding more like a Halloween episode... it's a …
Ep 365 - Leaning Into Local
Like the number of days in a year (we think?), Kevin Oakley, Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self re…
Ep 364 - The Season of Expectations
Join Kevin Oakley, Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expecta…