Market Proof Marketing: Home Builder Marketing Insights
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
- Update frequency
- every 6 days
- Average duration
- 53 minutes
- Episodes
- 407
- Years Active
- 2018 - 2025
Ep 344: The Downfalls of Automation
In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! They discuss the downfalls of automation and new technology where there is not genuine and authentic interaction, and how the …
Ep 343: Bringing Variety To Remarketing
In this episode, Kevin Oakley is joined by Andrew Peek and Jackie Lipinski! Kevin is back from PCBC and picked up on a lot of Econ talk around the importance of narrative, especially the cultural nar…
Ep 342: Feeding Into Feedback
In this episode, Andrew Peek is joined by Jackie Lipinski and Beth Russell! The crew touches on the impact of surveying your audience and actually implementing features from their feedback! It’s an i…
Ep 341: Read the Room
In this episode, Julie Jarnagin is joined by Jackie Lipinski and Beth Russell! The gal pals are back together and talk all about transparency and communication with customers, especially how it can r…
Ep 340: Don't Get Comfortable
In this episode, Kevin Oakley is joined by Jackie Lipinski and Jen Barkan! Jen has finally returned to the podcast after a long hiatus and the team discusses the value of prepared marketers who have …
Guest Ep: Understanding Googles Core Vitals with Dennis O'Neil
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🎙 In this episode, Kevin Oakley is joined by Dennis O'Neil, President of O'Neil Interactive! Dennis hops on the podcast to educate us all about websites a…
Guest Ep: The Reality Of AI with John Cecilian Jr.
🎙 In this episode, Kevin Oakley is joined by John Cecillian Jr., founder and CEO of Cecilian Partners, Inc.! Cecilian Partners is a Proptech company built around the customer experience for Community…
Ep 339: Seeds and Branches
In this episode, Andrew Peek is joined by Julie Jarnagin and Beth Russell! The Do You Convert team is growing and we’re looking for a Unicorn ready to join the Creative Services team as a Marketing …
Ep 338: Back to the Basics
In this episode, Kevin Oakley is joined by Andrew Peek and Beth Russell! The team discusses going back to the basics and making sure the fundamentals are stable before diving into cool new technology…
Ep 337: The Art Of Discoverability
In this episode, Jackie Lipinski is joined by Beth Russell and Julie Jarnagin! They dive into conversation on recent marketing failures and successes they’ve witnessed in regards to discoverability. …
Ep 336: The Importance of Perception
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In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski! The team dissects the power of community and how it can have a huge positiv…
Guest Episode: Creating Solutions For Builders and Buyers with Kody Smith
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🎙In this episode, Kevin Oakley is joined by Kody Smith, President of NoviHome! Kody hops on the podcast to give an overview of NoviHome and the new tools …
Ep 335: It’s Not Slow, You’re Slow
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In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! The team discusses the difference between people who put in the effort and those …
Guest Episode: The Psychology of Customer Happiness with Paul Cardis
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🎙In this episode, Kevin Oakley is joined by Paul Cardis, Chief Executive Officer at ON3. Paul dissects what “Customer Experience” truly means and how it h…
Guest Episode: Success With Realtors In A Post-Settlement World with Brian Boero and Bryan Sheppard
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🎙 In this episode, Kevin Oakley and Mike Lyon sit down with special guests Brian Boero, from 1000Watt, and Bryan Sheppard, the President of Coldwell Banke…
Guest Episode: Improving The Customer Experience with Jason Hardy
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🎙 In this episode, Kevin Oakley is joined by Jason Hardy, Co-Founder & CEO at Ownly, to cover customer experience, Ownly, and the pros and cons of builder…
Ep 334: Lead Attribution is Broken
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In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they’ve seen from embrac…
Ep 333: Perspectives on Personas
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In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek! The Masters is happening near Beth’s residence and Mercedes Benz is a huge sponso…
Ep 332: Give Them Something to Talk About
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In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. They watch a TikTok about “personality hires” and discuss their level of imp…
Guest Episode: A Deeper Look Into The NAR Settlement with Rob Hahn
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🎙 In this episode, Kevin Oakley sits down with Rob Hahn, Founder of Decentre Labs, to bust open the new NAR settlement! Rob addresses the wrong claims mad…