Market Proof Marketing: Home Builder Marketing Insights

How to market proof your marketing is this week’s 360 topic. A topic we’re so passionate about – we chose it as the name of our podcast! Don’t succumb to the market conditions – you aren’t helpless…

Storytelling is the new black for marketers everywhere, but shouldn’t how you tell your stories change with the technology that consumers are shifting to? Jeff Turner, North American CEO for immovi…

The 5 P’s of marketing can fix pretty much all of your problems with sales results, however advertising (which is only 1 of them) can only do so much by itself. We’ll go in-depth on each and answer…

Personalizing your new home is one of the main reasons people choose to build. So why is all that information locked away in your design studio? Shouldn’t there be a better way? Chad Bria with Envi…

Lay down on the couch – the Dr is in. This week we’re diving deep into your brain (and ours) to uncover 8 things that can really trip you up.

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  • Andrew has some tips for home builder vid…

We chat with Jackie Lipinski from American Classic Homes in Seattle. She came from outside the industry, and today is one of the top new home marketers in the country.

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  • Andrew reminds …

This week we explain how you can – and how you can’t – steal from your competition using digital marketing efforts.

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  • Kevin shows you Google Trend data can keep you from trying the impo…

This week we break down keynotes and sessions from PCBC 2018 on an abbreviated episode – enjoy!

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  • Andrew encourages you to simply elevate your standards to get better results
  • Kevin shar…

This week we have one of the leading ladies of home building on – Alaina Money from Build Like A Girl, Garman Homes, Fresh Paint, and more. She’s always an open book – and we love that. Get ready f…

Home builders at times have a strained relationship with them, but in any market they can also be a great ally. This week we tackle the subject of working with brokers and agents from someone who h…

You know we love photos, but you can’t always use a photograph… and sometimes there may be something even better. This week we’re having a conversation on visualization – renderings, interactive vi…

A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online?

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Andrew is in Kevin’s basement for the first-ever live studio recording of MPM. We recorded until 12:30am, which led to an attempt at a unique analogy for Google Analytics. Enjoy!

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  • Andr…

The alternate title of this episode could have been “How To Punch Used Homes In The Face” but that sounded a bit harsh. How to reach the largest amount of home shoppers using Zillow is this week’s …

Can marketers and advertising take over your brain with Jedi mind tricks? Just a little bit… Influence is this week’s 360 topic.

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  • The internet seems pretty sure we’re all helpless mind…

SEO is a critical component of long-term success for any company – not just home builders. So, why is it so misunderstood? What exactly IS it anyway?

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  • Andrew wants to make sure you kee…

We are overrun with important news topics this week – PLUS Facebook gives clear information on how ad targeting will be changing in the months ahead. Finally!

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  • Andrew has some hard dat…

Learn how to track the effectiveness of your digital efforts, and keep Google Analytics from lying to you!

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  • Andrew is still talking about pictures! This time they were on the builder’s…

Ever wondered how an owner or CEO views marketing’s role and contribution? Wonder no more!

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  • Andrew is getting excited about how smaller builders are starting to use video
  • Kevin has a n…

More fearful tales from Facebook land, and processes and tactics to stay efficient with your time as a marketer.

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  • Kevin’s worst (and at the same time best) marketing campaign ever
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