Market Proof Marketing: Home Builder Marketing Insights

This week Kevin, Andrew and the entire DYC Team are in Chicago for the 2019 Online Sales & Marketing Summit! Kevin is solo for a quick news segment and to introduce this week’s guest: Justin Nolette…

This week we take a deep dive into unattended access. We mentioned it briefly on episode 62, but there were a slew of follow-up questions. We talk about set-up options, pros and cons, how to make it…

What happens when your pre-sale program goes a little too well? This week we talk with Carrie Rogiers, Marketing Manager for Fischer Homes, about how her model homesite became an overnight campgroun…

There was so much interesting news to discuss on this episode that we didn’t even get to our planned topic of the week! Hear our take on iBuyers, organic search, more Facebook privacy options, and t…

What is mystery shopping’s best and highest use? What do you do with the results? When should you NOT use it? In this week’s episode, we chat with Leslie Jeter, President of Clear Evaluations, to de…

This week, Kevin and crew chat about one of our most-asked questions… “What’s next in online marketing?” Plus, Mike Lyon makes a guest appearance to introduce a brand-new solution from Do You Conver…

Prospects are visiting your communities, homes are selling… things are “good enough” today. But are you investing in tomorrow’s homebuyer? On this week’s episode, we chat with Kevin Weitzel from Out…

On this week’s episode we introduce Thaïs Cuffy, who manages everything content and event-related at Do You Convert! Thaïs has been in the new home industry for over 10 years, leading marketing effo…

There’s no substitute for hard work – in business or life. In this week’s episode, we talk to Chad Sanschagrin, owner of Cannonball Moments, to learn how he rose from knowing nothing about home buil…

Is foot traffic as important as online traffic? Can it even be measured effectively? If so, what do we do with the data? On this week’s episode, we speak with Michael Guimarin, Enterprise Account Ex…

Is there any way for Facebook to really control privacy settings? Or has it gotten too big for its own good? On this week’s episode, we explore these questions and more with Dennis O’Neil, president…

Kevin is out this week, so Andrew, Jackie, and Becca have taken over the podcast! In the past year, they’ve each built a new home. They share where they are on their respective journeys, and how th…

Whoa! Kevin delayed this episode seeing the light of day for a few weeks after it was recorded… too much travel scheduled in May and June to edit and publish. Mike Lyon comes back to talk about all…

Marketing your own house (or those of friends and family) has never been easier thanks to two simple tools that work together amazingly well. Also this week… someone you all know and love is joinin…

Are design studios simply a fad, or an integral part to how home builders provide an exceptional experience while also increasing their profit margins? Jane Meagher – the president of Success Strat…

By all accounts the existing home industry is in a state of chaos. Every week brings new headlines, new initiatives to try and change the system, and huge competitors locking horns as they try to d…

Jeff Shore joins us for our 360 conversation as we celebrate our 50th episode! You’ll likely learn things about Jeff you’ve never known before – and also his perspective on the difference between s…

With all the rule changes Facebook just rolled out taking away even more targeting options… what’s a home builder to do? Setup and use conversion campaigns of course! We’ll walk you through what th…

Are you listening to your customers? Really listening? Paul Cardis, the Founder and CEO of Avid Ratings joins us to talk about how important truly listening to your customers is, and how he’s focus…