Market Proof Marketing: Home Builder Marketing Insights

Kevin’s back from Guatemala to share his insights from The International Builders’ Show. Then, Andrew and Kevin share their answers to several questions they were either asked from the stage or rig…

Kevin’s out of the country, so the team hijacked the studio to produce their own episode discussing everything that happened at this year’s International Builders’ Show.

The post Ep 46: Team DYC Hij…

We decided to embed the Ad Doctor with one of our builder partners for 60 hours so he sees the gritty reality of what it’s like to be a marketing and sales leader on the front lines. Hear what surpr…

Amazon seems to be eating the world. So what does it take for a new product launch on Amazon to be successful and stand out from the crowd? This week we talked with Andrew Morgans, the founder of Ma…

Have you ever wanted to have a “Buy Now” button on your homes? Our guest this week is making it happen! Matthew Slutsky – founder and president of BuzzBuzzHome joins us to talk about the evolution o…

How can you maximize the perceived value of the homes you build? It goes way beyond price and location for those who are willing to take the time to put in the work and partner with the right compa…

How can an OSC contribute to appointment and sales results while also regularly walking every inventory home, taking all the photos, flying drones, and more? Andy Gottesman from M/I Homes joins us …

Both Andrew & Becca are in the pre-start phase of their new home experience. The contract’s signed, but the homes haven’t begun construction yet. Hear their perspective on the good, the bad, and th…

Kristin Duffy joins us to break down the why, the what, and the WOW from Zillow’s in-depth report on new home shoppers. For the best possible experience, go download your own copy first before hitt…

Kevin is normally pretty calm and steady with his emotions, but this week he’s pretty darn cranky because of one particular news article. Why? The headline (and content) of the piece is potentially…

Does it feel like much has changed since 2015? When it comes to where website traffic is coming from for home builders – it certainly has! Overall, traffic and leads are WAY up, but where they are …

“My company or our homes just aren’t that interesting” and other common lies home builder marketers tell themselves. Shawn Van Dyke – a master of Instagram – is here to strip away all of your excus…

The most popular ebook in our industry has been revised, expanded, and put into print! The new Presale Without Fail has hit the streets, and we’re going to dive in and share stories from the front …

This week the DYC team discusses whether a stand-alone marketing calendar is an obsolete relic of the past, or a must-have document. Don’t hit delete on yours just yet – we’ll share the pros and (a…

This week Chris Hartley stops by to share his experience of leading sales and marketing teams from his predominately sales background. Hear what he’s found works best to keep sales and marketing wo…

Warning! This episode is completely different. We hopped in the time machine, and went back to the 1980’s to celebrate the end of day 1 at the Online Sales & Marketing Summit. As a bonus, try to id…

Coming to this year’s Online Sales & Marketing Summit? You’re going to love this week’s show. Not coming? Don’t skip it just yet! Lots of good transparent conversation around the most important top…

This week Meredith Oliver stops by to talk about what builders struggle with when it comes to websites, digital marketing, and how to bring the latest technology into the model home. We’re also pre…

In today’s world branding sometimes gets a bad wrap for not attributing directly to sales results, and yet as A.I. becomes more powerful pure branding (storytelling) is likely to become even more i…