Market Proof Marketing: Home Builder Marketing Insights
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
- Update frequency
- every 6 days
- Average duration
- 53 minutes
- Episodes
- 407
- Years Active
- 2018 - 2025
Ep 231: The Future of Designing Homes Is Here with Marc Minor
Ep 230: Standing Inventory? Update Your Website.
Jackie Lipinski, Julie Jarnagin, and Bryce Baker share the common home builder website messaging mishaps and why they can hurt your …
Ep 229: So You Need Foot Traffic
Kevin Oakley, Andrew Peek, and Julie Jarnagin share the latest and greatest positive takeaways from builders, including how a builder utilized the Ma…
Ep 228: History Doesn't Repeat, It Rhymes with Myers Barnes
Ep 227: Cyclicality Is Back
Kevin Oakley, Jackie Lipinski, and Samantha Kellenberger recorded a rare Facebook live-streamed episode of the podcast! They discuss cyclicality is offici…
Ep 226: The $$$ Value of Making Outbound Calls
Kevin Oakley, Andrew Peek, and Jessie Suggs share how one builder created an online sales outbound call challenge that more than doubled the o…
Ep 225: Making A Difference Through Marketing with Carol Morgan
Ep 224: Create Content People Want To Steal
Andrew Peek, Julie Jarnagin, and Becca Thomas discuss how to review yourself and your company as we hit the halfway point of the year, und…
Ep 223: Volatility is Certain
Kevin Oakley, Jackie Lipinski, and Andrew Peek discuss changes you can make to help improve community page conversion rates, why volatility is certain b…
Ep 222: How Do You Promote Rate Locks & Other FAQs
Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss easy steps all marketers can take to create more content around floor plans.…
Ep 221: Reverting Back To The Mean
Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss “reverting back to the mean”, the story of a builder who turned off their social ads and…
Ep 220: The Paradox of Home Selection Choices with Joel Fleischman
Ep 219: Don't Dismiss Data Because You Don't Like It
Andrew Peek, Jackie Lipinski, and Jen Barkan discuss the hiring process and expectations for online sales roles and if the recr…
Ep 218: The End Is Near for Google Analytics 3! Prep GA4 now
Ep 217: How Important Is Attribution Really?
Andrew Peek, Julie Jarnagin, and Bryce Baker discuss what is attribution and how valuable it actually is, why overspending on a strugglin…
Ep 216: It’s Time To Show The Work
Kevin Oakley, Andrew Peek, and Sarah Simmerman argue around the vagueness of using the word “available” to reference homes on builder websites. Th…
Ep 215: Lean Into The Market Shift
Kevin Oakley, Jackie Lipinski, and Samantha Matlock (soon to be Kelleburger) discuss what ratio of leads should be that come from corporate market…
Ep 214: Death to Bad Home Photography with Chad Davies
Ep 213: Builder 100 Recap + What Is An Appointment?
Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is truly considered an appointment for online sales and the difference be…
